An integrated model of parental mediation: the effect of family communication on children's perception of television reality and negative viewing effects

This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing.     

Product global reach,advertising standardization,and cultural values: an analysis of 2008 Beijing Olympic TV commercials

This study examined the influence of the global reach of the product, multinational vs. domestic, on the degree of standardization of and the use of advertising values in 2008 Beijing Olympic commercials telecasted in China. This study is the first to examine systematically advertising standardization and values within one country in a mega-sporting event context. Overall, the study revealed that multinational product advertisements are more likely to be standardized, and more likely to portray Western-oriented values in their advertisements compared to domestic product advertisements. These findings indicate the importance of considering the global reach of the product in advertising to meet the expectations of the customers, especially during international sporting events such as Olympic Games.     

The American Filter

This study explored the television viewing habits of a cohort of Asian Indians who migrated to the US more than 40 years ago. This cohort eventually became acculturated into watching Indian television via the satellite dish. The study used the integrative communication theory and examined how two concepts of the theory relate to adaptation: enculturation and acculturation. The study produced findings that described how these Asian Indians used American television to acculturate to the US, but used American television as a filter through which they judged Indian television and distinguished between what they believed to be good and bad programming.     

Competition and the decline in Western television program popularity in Indonesia during the 1990s

Despite the country's population base of 240 million, Indonesian television has not been widely explored in academic and professional venues. This paper examines the impact of competition on the popularity of foreign programs in the Indonesian market during the mid-1990s. Analyzing recently released ratings data from a television ratings service, this paper suggests that competition has given rise to the popularity of local programs, while foreign program popularity has declined steeply during the same three year period. The findings also suggest that cultural proximity is a factor of the popularity of programs. By 1997, Asian programs outnumbered Western programs on the top 100 highest rated program lists in Indonesia. We explore implications of study findings for filling this void in the literature.     

中文DOI系统在影视行业的扩展应用——基于EIDR体系应用原型的研发

DOI系统在影视行业的扩展应用被认为是最有经济价值、并最有可能实施的工作,EIDR为该领域的最佳应用实践。文章对EIDR的架构及开发文档进行了全面研究,并在现有中文DOI系统之上,设计了基于EIDR体系的中文影视资源的服务系统,进行了原型开发与验证。与此同时,建立了中文EIDR元数据规范,为中文DOI系统向多种类数字资源的全面扩展,奠定了基础。     

“It's me. I'm it.”: Defining adolescent sexual identity through relational dialectics in Dawson's creek

Television criticism frequently focuses on the deconstruction of individual representations in texts, a practice that privileges specific characters rather than relationships among characters. This paper examines the usefulness of fictional television relationships for adolescent sexual identity formation by examining Dawson's Creek for its construction of gay character Jack McPhee. Jack's sexual identity is constructed and modified through dialectical tensions in his relationship with Jen Lindley, ultimately allowing him to express sexual identity in terms of acceptance rather than in terms of political or legal rights. This difference in narrative form illuminates potential differences between the formation of adult and adolescent sexual identity. Examining ethnographic work on gay men and their use of fictional media combined with a close reading of Dawson's Creek for sexual identity construction, this paper ultimately argues that fictional representations could serve as a template from which gay adolescents enact personal relationships. It also calls for critical media scholars to examine positive aspects of television representations.     

Representations of class and gender on primetime Spanish‐language television in the United States

This study examines the content of primetime Spanish‐language programming available in the United States. Four alternate nights of primetime, serial programming, which included 6 telenovelas and 1 drama, were analyzed on three Spanish TV networks—Telemundo, Univision and Azteca America. Content analysis included gender roles, class, sexual talk, and physical and verbal aggression. Women were represented comparably to men in overall numbers, but with more childcare responsibilities, less job status and a greater emphasis on attractiveness. Lighter skin characters were more likely to play major roles, were more fit and younger, and more likely to be upper class than their darker skin counterparts. Sexual talk followed a pattern similar to U.S. soaps but was more pronounced on Spanish‐language television. Verbal and physical aggression were less prevalent compared to U.S. programming. The potential impact of stereotypical class and gender roles on U.S. viewers is discussed.     

Adapting to Distance Education

SUMMARY

A recent ethnographic study of 13 graduate classes in an interactive televised (ITV) learning environment (N= 278) provided insight for instructional designers into the process of adaptation that learners go through as they attempt to relate a new technologically mediated classroom to their traditional ways of managing teaching and learning. Participant observations of students' comments and actions clearly indicated a connection between the complexities of working with the tech nology (e.g., using microphones, watching television, appearing on screen) and their ability to participate in class. Cultural anthropology and symbolic interactionism theoretically framed this study that shows communication and participation in class were different in the ITV classroom from the traditional classroom.