我国城市电视台在大型体育赛事报道中的应对策略探析

采用文献资料法、逻辑分析等方法,就城市电视台在诸如北京奥运会这样的大型体育赛事报道期间所面临的现状加以分析,指出其特点。研究认为,城市电视台在大型体育赛事中确保其一席之地,首先要对自己进行客观、全面的分析,扬长避短、发挥优势,要以"平视"的角度看待自己——既不可妄自菲薄,又不可盲目而动。具体应对宏观及微观策略为:宏观上:1)跨媒体联合:结缘网络、增强报道互动性;2)跨区域联合。微观策略上:1)抓住贴近性,跟踪报道本地运动员,唤起当地观众的情感共振;2)设置群众参与节目或内容,增强报道的体验性(互动性);3)避资讯劣势,信息解读故事化;4)合理利用资源。     

日本职业足球联赛的媒介战略和营销推广研究

在简要介绍日本职业足球市场发展情况的基础上,阐述了日本职业足球联赛的媒介战略、营销模式以及营销策略,认为电视转播为日本职业足球联赛发展提供了契机,欧洲俱乐部的体育运动治理体制和美国职业体育的商业模式的完美结合,形成了适合日本职业足球联赛的营销模式.日本职业足球联赛的媒介战略和营销推广,与国际营销经验、国内政策和国家的理想抱负紧密交织在一起,并在联赛体系与规则、商业模式、足球风格和市场机会等方面,形成了日本社会与文化的本土特点,与欧洲职业足球的发展经历形成了鲜明对比.     

地方教学型本科院校广电专业人才培养模式探究

地方教学型本科院校的广播电视新闻学专业应从办学实际出发,在培养定位上从"广电专门人才"向"大传媒应用型人才"延伸;在培养平台上从"实习基地"向"自主构建"拓展;在培养体系上从"单一性"向"层级性"升级。     

关于金初词鉴赏的商榷

某些金代初期的词作赏析或疏于对具体的历史背景详加考察,或对作家生平及作品写作年代考证不足。对词作的赏析应当本着“见仁见智”的态度,充分掌握并熟悉有关史料。     

Engaging the Audience in a Digitised Television Production Process

This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.     

Intermedia Attribute Agenda Setting in the Context of Issue-Focused Media Events

On April 24, 2015, Olympic gold medalist Caitlyn Jenner confirmed her transgender identity on the 20/20 Special: Bruce Jenner—The Interview with Diane Sawyer and started her own reality show, I am Cait. This study identifies patterns of second-level intermedia agenda setting in the framing of transgender issues, examining the extent to which Jenner’s high-profile planned media events about her gender transition influence how national print newspapers and television report transgender-related stories and the salience of certain story attributes. More specifically, through a comparative quantitative content analysis, this study found that transgender-related reports appearing after Jenner’s interview were more likely to (1) mention alternative non-binary gender discourses to highlight transgender subjectivity, (2) take the intersectionality perspective to address the complexity of transgender issues from the aspects of race, class, and sexuality differences, (3) differentiate transgender issues from LGB (lesbian, gay, and bisexual) issues, and (4) take in-depth approaches to report the stories.     

我国信息产品特征价格模型研究——以有线数字电视产品为例

本文基于特征价格理论,以有线数字电视为例对我国信息产品市场的具体特征进行了分析,建立了我国有线数字电视业务的特征价格模型。并基于该模型,对我国有线数字电视基本包业务价格进行了研究,发现目前我国有线数字电视基本业务价格与模拟电视节目数量和维护费用,以及付费频道的数量之间存在一定的关系。     

高中英语“影视欣赏”校本课程开发与教学模式的探索

充分利用信息技术和现有的影视教学资源,通过教学实践与研究,设置高中英语影视欣赏校本课程,构建影视课型,探索相应的教学模式,符合"新课标"有关开发校本课程的要求,同时也有利于激发学生学习英语兴趣,发展学生个性,培养学生跨文化意识,陶冶艺术情操,提高学生和教师的英语听说水平。     

论电视专题片中解说词的创作——兼论电视专题片中文与画的关系

电视专题是声画结合的艺术,它不仅为视觉提供直观形象,而且也为听觉提供借助于想象、联想、情感等手段所形成的内心视像。在电视专题片创作中,“文”与“画”构成互补、互动的关系,即：以声画对位、相互辉映来强化细节,以聚点成线、一线贯穿来完成主体叙述,以文画形神共筑来深化主题。     

JALEO影视特效合成系统及其应用

JALEO影视特效合成系统是基于美国SGI图形工作站硬件平台的西班牙S.G.O公司的软件系统,是采用全过程图像无压缩技术进行视频图像数字特技合成及非线性编辑的高清晰影视节目制作.本文主要介绍了JALEO影视特效合成系统的结构组成,功能特点以及其具体应用.