The university brand and social media: using data analytics to assess brand authenticity

Recent economic pressures have demanded higher education institutions respond with strong, authentic brand promises. This mixed method multi-case study explored the authenticity of common brand promises at three Universities in Canada through Twitter and Facebook postings from February to April 2016 using a cloud-based text and network analytic tool. Our study revealed the content shared on social media channels, while largely trustworthy, was fraught with shades of gray and revealed that sometimes brand promises were used against the university when they appeared disingenuous or threatened institutional norms around equity and social justice. Further, social media strategies are still largely limited to push notification suggesting universities are missing opportunities to strengthen their brand and counter negative messaging. For marketing managers it reinforces investments should be directed toward creating engaging and authentic content that can be expressed through multiple touch-points including social media and this can be monitored through low-cost analytic tools.     

承继与新变：社会转型中的中唐女子教育

受社会转型的影响，中唐女子教育在承继以往的同时开始了新变；教育面上的相对普及，教育内容上的“德”，“才”并行，以及家庭熏陶式的教育方式共同反映出中唐女子教育的整体状况。     

论我国社会转型过程中的教育制度推进

教育制度化是教育实践活动和教育关系的规范化 ;显性教育制度是正式的 ,通过明确的、公开的规范来规约人们的教育行为 ;而隐性教育制度表现为相反的利益倾向 ,这种双重教育制度有其形成的原因、矛盾 ,从而造成普遍性教育秩序的困境与障碍     

论梁启超小说理论的基本特性

尚用、开放、新变是梁启超小说理论的基本特性。求实尚用是梁启超小说理论的基本品格，也是其小说理论建构的基本出发点与归宿；以为我所用的民族立场为核心，向着一切异质化开放是梁启超小说理论的基本风貌，亦是其取得重要理论成就的方法论基石；超越传统、超越自我的批判精神与探索精神使其小说理论体现出求新求变的时代风貌与价值取向。     

西欧中世纪什一税探析

缴纳什一税是天主教信徒的基本义务。在中世纪早期 ,由于社会经济衰退、生产力落后 ,什一税总量有限 ,只能维持教会的生存。到了中世纪中后期 ,由于西欧社会经济的复兴和发展 ,什一税总量也迅速增加 ,成为天主教会财富的重要来源 ,它已大大超出维持教会生存的范畴 ,而成为教会腐败的重要经济因素 ,遭到了西欧人民的反对     

社会环境对高校德育的影响

随着社会环境对高校学生的影响日益突出,导致高校德育的部分观念和教育方式发生变化。分析我国目前高校面临的新挑战,论述社会环境对高校德育的影响,并提出改进高校德育的一些措施。     

连续时间系统的极大值原理及其经济学解释

对动态经济系统最优控制的数学模型极大值原理作出经济学解释，以便人们对数学领域中的极大值原理及其在经济系统中的应用能够有更加直观而深刻的理解．     

劳动力市场的性别分层研究

本文依据制度经济学和社会分层的相关理论,将男性劳动力和女性劳动力放在国家再分配经济体制和市场经济体制的制度框架中,通过微观分配领域的就业制度以及宏观分配领域的社会保障制度的分析,指出社会转型期的劳动力市场中,男性劳动力与女性劳动力不是根本对立的群体划分,而是体制内男劳动力、体制内女劳动力、体制外男劳动力和体制外女劳动力四个逐级递减的性别交错层次。     

金钱会性质新论

金钱会是太平天国时期活跃于浙江南部的一个秘密社会组织.长期以来,史学界对金钱会的性质颇存歧见.从金钱会的领导骨干、会员成份、入会凭证、结社宗旨等方面来看,金钱会既不是"天地会的流派”,也不完全属于"教门”,更不是"农民的魔教团体”,而是一个为响应太平天国农民起义建立起来的亦教亦会的社会组织.     

THE ZOMBIE STALKING ENGLISH SCHOOLS: SOCIAL CLASS AND EDUCATIONAL INEQUALITY

ABSTRACT:  The aim of this article is to reclaim social class as a central concern within education, not in the traditional sense as a dimension of educational stratification, but as a powerful and vital aspect of both learner and wider social identities. Drawing on historical and present evidence, a case is made that social inequalities arising from social class have never been adequately addressed within schooling. Recent qualitative research is used to indicate some of the ways in which class is lived in classrooms. The article also raises concerns about the ability of the education system to positively address social class in the classroom when contemporary initial teacher training rarely engages with it as a relevant concern within schooling.