大学生德育素质现状研究

剖析学生道德素质现状,探究形成成因,提供解决思路,以达到全面推进德育素质教育之目的。     

顾客效用层次模型研究与分析

本文在品牌认知结构的基础上 ,根据满足顾客需要的内在力量的重要性排序 ,建立了“顾客效用层次”模型。该模型作为一种分析工具 ,使营销人员更好地理解顾客为什么购买某一产品 (或品牌 )。模型中包含了三个相关联的阶梯层次要素 :产品属性、顾客利益和顾客价值。它可以帮助营销人员解决广泛的营销问题 ,包括新产品开发、品牌定位、广告策略开发和市场细分     

提高体育场馆综合效益的研究

采用文献研究和比较研究及逻辑分析等方法,对我国体育场馆的现状进行了分析,并提出体育场馆应向企业化过渡,延长开放时间,降低收费标准等提高体育场馆综合效益的相应对策。     

教育生产的模型分析

本基于教育主体追求生活效用最优的观点,通过建立教育活动的生产和效用函数,分析了实物资本、人力资本和知识资本3个变量之间的动态优化关系,教育产出最优与主体效用最优不一定能同步达到,教育主体所投入的三种资源的不同组合策略集分别构成效用最优与产出最优的二个资源配置区域,这二个区域的交集便是教育政策与管理所追求的目标。     

利用可数稠密集证明连续效用函数存在性

对实商品空间利用其中的可数稠子集, 构造了一个效用函数, 进而延拓到该商品空间, 并保留了函数的连续性, 从而解决了连续效用函数存在性问题     

大理白族服饰图案的功能解读

大理白族服饰的图案丰富多彩。它既有防止衣物磨损的实用功能,也有表现造型美、构图美和色彩美的审美功能,还有求子祈喜、生命永生、消灾祈福的意象功能。其实用功能是一种原始功能,审美功能在实用功能的基础上得以体现,意象功能则进一步体现出白族社会的文化内涵。     

Enhancing the case for Electronic Government in developing nations: A people-centric study focused in Saudi Arabia

The pace of implementing Electronic Government (E-Gov) is rapidly increasing. However, despite high levels of investment, a broad range of applications, and various methods of access relatively low levels of various methods of access, relatively low levels of usage (and even familiarity with e-gov) are still common. For example, in Canada, long recognized as a leader in implementing e-gov, less than 27% of Canadians used E-Gov during the past 12 months and 81% of c non-users report a low level of familiarity with either federal or provincial governmental services available through e-gov (Canada, 2004). Or, consider the showcase e-gov Gyandoot project in the Dhar district in central India, whose population is estimated at 1.7 million. Even after implementing e-gov in a showcase project for the rural poor, a study by the Center for Electronic Governance, Indian Institute of Management, Ahmedabad concluded that this model of “government to citizen” service delivery has serious sustenance problems (World Bank, 2004). The research reported in this paper takes a step back and focuses on the acceptability of e-gov by individuals. It is a people-centric approach to determine the overall acceptability of e-gov to people in a developing country, Saudi Arabia. Although this research may be generalizable to other situations, the primary intention of this project is to shed light on how to approach and manage implementation projects in developing nations.     

What do students consider useful about student ratings?

Although measures of student ratings of instruction have been developed and examined empirically, students' attitudes about the utility of these ratings have yet to be meaningfully quantified. Using survey responses from 1229 students at a major Canadian university, we developed a psychometrically sound measure of the usefulness of student ratings. A principal components analysis with oblique rotation was conducted and three factors (Instructor characteristics, Course characteristics and Instructor's relative ranking) were obtained that explained 64% of the variance in six iterations. The usefulness of these three types of ratings information differs according to several student and course characteristics. The present results provide evidence for both reliability and validity of the instrument as an indicator of the utility of teaching evaluation for students.     

柏拉图与墨子文艺思想之比较——从“乌托邦”谈起

处于轴心时代的柏拉图与墨子,可以说分别是中西方“乌托邦”思想的肇始者。虽然二者处于不同的立场,但都是以功利性为出发点服务其政治目的的,也因此引发了一系列诸如“乌托邦”、“爱的颂歌”等较为相似的思想。本文试图通过两者的比较,管窥中西艺术审美与功利关系在历史纬度上的异同。     

太阳家家门前过——山东滕州辛绪及周边村庄的一种地方性礼俗

改革开放以来,山东滕州辛绪及周边村庄加快了从传统礼俗社会向现代社会转型,形成一种地方性礼俗：喝喜酒,不收喜礼。这一礼俗的形成既有地方历史文化渊源,也是传统文化观念在新时期同经济与社会发展相结合的产物。这一礼俗一定程度上改变了传统礼俗的形式,表现出一些新的特点,引发我们对传统与现代不同文化观念更多的思考。