从广告视角看高校图书馆网站的设计与服务

[目的/意义]从现代广告以受众接受为本的理念及其所产生的传播效应中获得借鉴,审视高校图书馆网站在设计与服务上存在的问题,寻求提升服务效益的有效路径与策略。[方法/过程]通过网站调查和文献调研,从广告学的视角观察和总结我国高校图书馆网站的设计与服务现状,探讨应对策略。[结果/结论]我国高校图书馆网站不同程度地存在忽视用户接受需要的问题,导致服务效果不理想,应树立现代广告理念,提升资源与服务效益。     

基于分众传播的档案网站服务研究

从分众传播的角度来看,档案网站在信息状态、检索功能、传播模式、更新频率等方面还存在着很多不足。本文在分析NARA网站基础之上,提出档案网站应运用分众传播理念,从划分用户组、丰富检索工具、策划服务方案到建立用户反馈机制等几个途径提升其服务能力。     

Editor''s choice 2003: Selected online learning resources

The Editor-In-Chief of The Internet and Higher Education (INTHIG) compiles for the last issue of each year's volume resources that may be useful for researchers, teachers, administrators, or students who wish to locate information about the field of online learning and the uses of the Internet for instructional delivery. Resources are organized into several categories.     

基于项目开发的《网页设计与制作》教学改革初探

《网页设计与制作》课程具有很强的应用性和操作性,为了使学生真正地掌握网页设计与制作的技能,在教学中就要改变传统教学方法,将实践应用贯穿教学过程始末。本文从基于案例安排教学、项目开发进行实践、多元考核方法等方面讨论基于项目开发的课程教学改革,进一步激发学生的学习兴趣和实践能力,从而达到预期的教学效果。     

高校档案网站建设的问题与对策——基于湖南省13所本科院校档案网站的调研

文章以中南大学等13所本科高校档案网站的调研为基础,分析了高校档案网站在建设技术、资源建设、管理水平、服务功能等四个方面的问题,提出了从丰富馆藏资源、运用先进技术、满足用户需求、完善评价指标等方面不断改善高校档案网站建设的具体策略和措施。     

信息构建实践的分析和研究

文章以信息构建实践为研究对象,分析了欧美国家信息构建实践的推进机制,考察了政府网站建设中信息构建理论和方法的应用情况,分别以“美国记忆”和耶鲁大学网站为例剖析了信息构建的应用效果,提出了促进中国信息构建实践发展的对策建议。     

Astana 2014 ASEEES-CESS Joint Regional Conference Report

The report summarizes the joint regional conference of the Association for Slavic, East European and Eurasian Studies (ASEEES) and the Central Eurasian Studies Society (CESS) in Astana, Kazakhstan in May 2014. This conference is the fourth biennial regional conference of CESS together with the first regional conference organized by ASEEES, and had more than 300 participants from many different countries of the world. Topics discussed included areas such anthropology, economics, education, history, international relations, library science, language and literature, political science, and sociology.     

Assessing the Library Homepages of COPLAC Institutions for Section 508 Accessibility Errors: Who's Accessible,Who's Not,and How the Online WebXACT Assessment Tool Can Help

ABSTRACT

The Council on Public Liberal Arts Colleges (COPLAC) libraries websites were assessed for Section 508 errors using the online WebXACT tool. Only three of the twenty-one institutions (14%) had zero accessibility errors. Eighty-six percent of the COPLAC institutions had an average of 1.24 errors. Section 508 compliance is required for institutions receiving federal funding. While this study shows the need to correct the existing errors, the low error rate shows that COPLAC institutions have generally been conscious of accessibility standards and are working toward achieving fully accessible websites. Studies of the connections between average accessibility errors and the geographic locations of these institutions, the amount of federal funding received, and size were inconclusive. The main aim of the study is to demonstrate the need to check library websites using the free WebXACT tool. This tool offers suggestions for accessibility that should serve to decrease the number of pages that are inaccessible to patrons.     

Growing Readers: A Critical Analysis of Early Literacy Content for Parents on Canadian Public Library Websites

ABSTRACT. A critical analysis of 20 urban public library systems’ websites in English-speaking Canada, this study critiques the prevailing messages about early literacy found on these websites and pays particular attention to content aimed at parents of young children. By seeking examples of attention to both diversity and inclusion, the researcher concluded that public library websites are not being used to their full potential to portray, include, and invite participation in early literacy learning opportunities for diverse families in urban communities, particularly those whose children may have disability labels as well as those who are new to the English language.     

OPENING THE GATES

In the light of newspapers’ struggle to maintain readers and viability in the digital era, this study aims to understand better how newspapers in Latin America are responding to this shift toward user-generated and multimedia content. Using a content analysis of 19 newspapers from throughout Latin America, this study found that newspaper websites are bringing citizens into the virtual newsroom on a limited basis, allowing them to interact with each other and with the newspaper but only to a modest degree. Thus, while all newspaper websites have some multimedia content and most have Facebook and Twitter accounts, few allow readers to report errors, submit their own content, or even contact reporters directly. Further, most online newspaper articles include photos, but video, audio and hyperlinks rarely are used. These results further our understanding of how online interactivity is changing the traditional role of journalists and how Latin America is responding to the challenge.