名人代言目的地对旅游者态度和行为的影响

聘请名人担任形象代言人逐渐成为一种流行的目的地营销策略,但旅游学界对名人代言的研究才刚刚起步。采用准实验设计研究方法,以大学生为样本收集数据,使用结构方程模型检验了名人代言的主流范式“一致性假说”在旅游研究领域的适用性。研究发现：①名人/目的地一致性通过名人可信度影响旅游者的目的地态度和旅游意向,即旅游者感知到名人形象与目的地形象越一致,他们对该名人担任代言人的信任度就越高,进而就会对其代言的目的地形成好感并产生较强的旅游意向;②名人/自我一致性通过名人认同影响旅游者的目的地态度和旅游意向,即旅游者感知到名人形象与自我形象越相似,他们对该名人的认同度就越高,因而对其代言的目的地就会产生较好的态度和较强的旅游意向。     

Comparative study of middle school students’ attitudes towards science: Rasch analysis of entire TIMSS 2011 attitudinal data for England,Singapore and the U.S.A. as well as psychometric properties of attitudes scale

We report here on a comparative study of middle school students’ attitudes towards science involving three countries: England, Singapore and the U.S.A. Complete attitudinal data sets from TIMSS (Trends in International Mathematics and Science Study) 2011 were used, thus giving a very large sample size (N?=?20,246), compared to other studies in the journal literature. The Rasch model was used to analyse the data, and the findings have shed some useful light on not only how the Western and Asian students responded on a comparative basis in the various scales related to attitudes but also on the validity, reliability, and unidimensionality of the attitudes instrument used in TIMSS 2011. There may be a need for TIMSS test developers to consider doing away with negatively phrased items in the attitudes instrument and phrasing these positively as the Rasch framework shows that response bias is associated with these statements.     

精英姿态的大众写作——北美新移民网络作家少君小说研究（1988-1998）

北美新移民的华文网络文学写作,在多重边缘的境地中生存并别具特色地繁荣发展。论文以北美新移民作家少君连续十年的《人生自白》百篇网络小说创作为例,研究北美新移民华文网络文学融汇各种因素和影响,最终形成＂精英姿态的大众写作＂的新范式。这种在消费社会中既能坚持精英质地又能拥有大众读者的写作范式,补充了当代华文文学一些重要的创作规律和审美法则,对于我们思考我国当代文学在中国消费社会中有品格地生存和有质量地繁荣具有启发意义和创新价值。     

‘Connected to Something’: Soccer and the Transnational Passions,Memories and Communities of Sydney's Italian Migrants

This paper explores the importance soccer can play in the lives, identities and memories of migrants by drawing on 32 oral history interviews conducted with Italians who settled in Sydney in the 1950s and 1960s. Sport can provide an illuminating lens for analysing the experience of migrants, because not only are sports sites of individual, regional, national and transnational identities, they can also facilitate social inclusion or, conversely, become sites of exclusion. Soccer in Australia is often celebrated as a multicultural game. At the same time, the expressions of the complex histories of migration, colonialism, exploitation and racial and ethnic discrimination that have shaped the game have often been silenced. The interviews show that soccer has been a key site of negotiation, agency and at times resistance for first and second generation migrants. We also argue that, while it is the de-ethnicisation of soccer that has understandably dominated media, political and academic debate, the concern of these migrants in recent years has been mostly with the loss of memory and with the removal of an important history made of shared relationships and bonding experiences.     

What motivates high-school students to pursue STEM careers? The influence of public attitudes towards science and technology in comparative perspective

This study examines the degree of association between students’ STEM occupational expectations and between-country differences in public attitudes toward science and technology (S&T). This study focuses on public attitudes among two different populations: students and adults. Three-level Hierarchical Generalised Linear Models are employed to analyse large-scale international data from the Programme for International Student Assessment (PISA). Results reveal that public attitudes toward S&T are positively associated with students’ expectations around pursuing STEM careers. Further analyses reveal that the positive association between public attitudes toward S&T and STEM career expectations remains consistent across gender, but that this association varies across performance levels. The positive association between public attitudes toward S&T and STEM career expectations is stronger for low achievers in science than for high achievers. These results advance the scholarly understanding of the ways in which social factors may be associated with students’ choices in pursuing STEM occupations.     

Perception of Teacher,Home Support and Achievement in Attitudes towards Science

This study investigated the relationships of attitudes towards science with perception of the science teacher, home support and science achievement among a sample of Secondary Two (8th Grade) students. Using the full LISREL model, it was found that the perception of the science teacher was the most significant factor in the development of positive attitudes towards science. Achievement in science was also a significant factor for both girls and boys. Home support was, however, a significant factor for girls but not for boys.     

游荡在城市与乡村之间--"打工文学"的创作思考

打工文学已然成为当代文学创作中不可忽视的一种文学现象,打工文学现象是随着中国现代化的进程而出现的,展现出独特的文学价值。打工文学表现了农民工在进入城市打工后充满焦虑心理的生存状态,农民工渴望融入却被拒斥的无奈。     

后冷战时期美国对华政策中的两党政治因素分析

与西方其他国家的政党制度相比,历史上美国两党制度形成了一些能够影响其政策制定的突出特点。冷战后国际环境出现了新变化,美国将中国视为“潜在对手”,主张遏制中国。适应这一主流舆论,在具体操作层面,两党政治起到了推波助澜的作用。在两党政治下,对华政策往往被两党当作争取各种利益的一张“牌”来利用,从而不可避免地影响到美国的对华外交。     

学校恐惧倾向儿童的情绪识别能力

本研究采用内隐联想测试来区分儿童是否具有学校恐惧倾向,进而考察他们的情绪识别能力.本研究采用内隐联想测试和学校恐惧分量表将儿童分组,并使用表情判断任务测试表情识别能力.结果表明,使用内隐联想测验分组的儿童在学校恐惧分量表的得分上有显著差异.具有学校恐惧倾向的儿童对恐惧表情的识别正确率显著低于普通儿童,对悲伤面孔的反应时也显著长于普通儿童.因此可以得出如下结论:学校恐惧倾向儿童在表情识别上与普通儿童存在差异.     

Exploring staff perceptions of student plagiarism

This paper presents analysis of qualitative data from a research project looking at staff perceptions of plagiarism at a post‐1992 university. Twenty‐six members of staff from departments and academic schools from across the university took part in open and semi‐structured interviews. Analysis shows that variable definitions of plagiarism exist; both regarding student activities that constitute plagiarism and the way in which plagiarism is perceived to be related to cheating. The factors underlying these personal definitions are unclear, but the analysis suggests that values perceived to underpin higher education may play an important role. This paper provides new empirical data on staff perceptions of student plagiarism, which complement previous research on student perceptions. The potential implications of different perceptions of plagiarism, and a mismatch between staff and student understandings is highlighted as an area for further consideration.