The Effects of Message Framing and Visual Image on Persuasion

This study examined the joint effects of message framing (gain vs. loss) and visual image (image vs. no image) on persuasion as it related to the use of dental floss and the use of sunscreen (N = 252). For both topics, the results revealed a Frame × Image interaction effect on fear. The interaction was such that the presence (vs. absence) of an image produced more fear in the loss-framed conditions. The corresponding results for gain-framed messages were inconsistent. Covariance analyses showed that fear mediated the effect of the interaction on persuasion, whereas dominant cognitive response did not.

[Supplementary materials are available for this article. Go to the publisher's online edition of Communication Quarterly for the following free supplemental resources: sunscreen and flossing messages of gain-visual and loss-visual.]     

新闻构架、符码与制造同意的艺术——美国媒体“十六大”报道综合分析

本文运用西方新闻学研究的框架和符码理论对美国媒体有关中共“十六大”的报道进行定性和定量分析 ,旨在揭示美国媒体与主流意识形态间的互动关系 ,加深我们对美国媒体国际新闻报道运作规律的认识     

The West Wing and Depictions of the American Presidency: Expanding the Domains of Framing in Political Communication

This study uses framing to assess how the office of the President of the United States is depicted on NBC's The West Wing. This work represents a theoretical and empirical domain extension of framing in political communication, an area of study dominated by analyses of news content. Three distinct presidential depictions are analyzed: chief executive, political candidate, and private citizen. This quantitative content analysis of the 2001–2002 The West Wing television season addresses the frequency with which the fictional president performs these three roles and posits several hypotheses concerning the relative presentation of personality characteristics across contexts. All three roles are represented with substantive frequency, with the chief executive role dominating. Principled character traits are evident more often when the fictional President Bartlet is acting as chief executive than as a private citizen. Conversely, Bartlet presents more engaging personality traits when acting as a private citizen than as either chief executive or political candidate. Implications for these finding are outlined and future lines of research are detailed.     

The Effects of Repetitive News Framing on Political Opinions over Time

This study tests how repeated exposure to the same news frame influences political opinions over time. In a survey experiment (N = 296), we repeatedly exposed participants to the same news frame (at the start of the study, after one day, one week, and two weeks) and measured effects on opinions (at the start, after two weeks, and after six weeks). Participants in a control group were exposed only once and the effect was also traced over time. Results show that repetitive framing leads both to stronger and more persistent effects than single exposure. The persistence effects are most evident for individuals with moderate political knowledge. Our study contributes to a more comprehensive model of framing effects in mass communication experiments.     

The Use of Generic Frames in Elite Press: Between Conflict,Neutrality, and an Empowered Journalist

ABSTRACT

We propose to submit the existence of the five generic frames advanced by Semetko and Valkenburg [2000. “Framing European Politics: A Content Analysis of Press and Television News.” Journal of Communication 50 (2): 93–109. doi:10.1111/j.1460-2466.2000.tb02843.x] to a qualitative validation test. We strive to enrich this theory, given its potential to do comparative research across borders, testing it outside the cultural context where it was created, and thus contributing to perfecting its research methods and application, with the inclusion of local frames, better adapted to the Latin American cultural space. A three-year sample of political coverage was analyzed in two Chilean mainstream newspapers often accused of uniform ideological perspective. Although the five frames are used, a simplified form of the conflict frame practically eclipses the other four in use. Two others were identified (“defense” and “informative”), as well a narrative perspective, almost like a meta-frame, which installs the perception that the journalist knows more than ordinary citizens, their colleagues and other political actors.     

Of Fighters and Frames: Femen’s Corporeality Between the Old,the New,the Yellow and the Blue

In this essay, we examine corporeality, its discursive framings and the salience of cultural contexts in the interpretation of embodied protest rhetoric on an example of originally Ukrainian and by now international feminist group Femen. We analyse the embodied rhetoric of Femen’s activism from various angles, with a special focus on the pivotal role of cultural locations in the interpretation of Femen’s embodied activism, in particular, and corporeal resistance, in general. With our findings, we hope to extend the existent knowledge on corporeal framing and politicalization of the body as a culture-specific site of resistance and social change.     

Predicting Activism for a Social Cause

This study identifies factors that predict willingness to engage in activism for a social cause. In doing so, it develops a Guttman scale that ranks the various online and offline communication activities in order of likelihood of being engaged. Survey data indicate that those who perceive structural forces as the cause of homelessness are more willing to engage in activism. The societal attribution appears to drive willingness to engage in activism directly as well as indirectly by boosting confidence in persuading others to agree about the issue of homelessness (i.e., increasing communicative efficacy). This finding suggests that the causal attribution of responsibility may motivate activism by influencing the beliefs about whether one should and can help to mobilize support to address the issue.     

Framing the Work of Art: Spirituality and Career Discourse in the Nonprofit Arts Sector

Based on qualitative data from participant interviews, this study explores how nonprofit arts managers construct the notion of career, and more specifically, how they frame the nature of their work and career choices. Findings revealed that participants employed a spiritual framework of calling, service, sacrifice, and personal rewards to socially construct, understand, and legitimate their nonprofit careers. These framing devices provided the language for participants to make sense of their career decisions and to define their career successes in terms of their own values instead of traditional measures of extrinsic rewards. As contemporary workers place increasing importance on meaningful work, spiritually centered discourse has implications for career theory and organizational practices in both for-profit and nonprofit sectors.     

The Hostile Media Phenomenon: Testing the Effect of News Framing on Perceptions of Media Bias

Recent theorizing in hostile media perception (HMP) has focused on the impact of news content on perceptions of media bias. Using a 2 (an outcome frame versus a value frame) × 2 (a societal frame versus an individual frame) experimental design (N = 114), this study examined the differential effects of news frames on perceptions of media bias. The results showed that an outcome frame induced relatively less HMP than a value frame. Further, a societal frame was more likely to elicit HMP than an individual frame when the medical abortion controversy was framed in term of values (vs. outcomes). Directions for future research on the potential impact of news framing on HMP were discussed.