微信平台在职业体育俱乐部品牌传播中的应用研究 ——以CBA东莞新世纪俱乐部微信公众号为例

微信平台为职业体育俱乐部搭建了一个"内容为王、个性有趣、互动沟通、增值盈利"的品牌传播平台.文章运用实证调查、文献分析等方法,以CBA东莞新世纪篮球俱乐部公众微信号为例,对其使用现状、现存问题以及优化对策进行了全面研究,提出了搭建服务平台、提高服务质量来优化传播的策略.     

Learning and adaptation with regard to complementary medicine in a foreign context: Intercultural experiences of medical students from different cultural backgrounds

Little is known about challenges and transition that medical students from different cultural backgrounds face with regard to complementary medicine (CM). This paper explores such students’ experiences and perspectives of socio-cultural and academic difference with regard to CM and experiences of intercultural relations. Using a constructivist grounded theory approach, 30 in-depth qualitative interviews were conducted with medical students across 10 Australian medical schools. The data were rigorously analysed through a systematic process of coding, categorisation and theoretical development. The findings indicate that students adapted considerably to the host culture. Students with Western backgrounds integrated better socio-culturally and academically compared to students with non-Western backgrounds. Although nationality represented cultural identity, students’ construction of cultural difference was informed by their perception of diverging value systems within the specific educational environment. These values were, in turn, reflected in students’ reported behaviours, attitudes, and levels of engagement in socio-cultural and academic aspects of university life. Adaptation employed by students was evidenced largely due to their conflicting sense of responsibility towards familial culture regarding CM and focus on fitting in. While students’ tendency to gravitate towards cultural peers was evident, most students adapted to their host environment regarding CM to fit into normal intercultural encounters during medical school. In conclusion, students’ intercultural contact with regard to CM was both complex and problematic. At a time of significant diversification within the higher education student body, this paper highlights the role medical education institutions can play in fostering intercultural and academic guidance and support.     

新闻学与传播学的学科特质比较分析

新闻学与传播学学科特质的比较问题非常重要,它是讨论新闻理论体系建构与完善的前提。本文提出结构性、交叉性和开放性是传播学的三大学科特质,主体性、理想性、实践指向性则是新闻学的三大学科特质,并据此建构了一个新闻核心理论模型。     

Towards a Model of Intercultural Communicative Competence in Iranian EFL Context: Testing the Role of International Posture,Ideal L2 Self,L2 Self-Confidence,and Metacognitive Strategies

ABSTRACT

This study aimed to present a model of intercultural communicative competence (ICC) by incorporating international posture, motivational disposition (ideal L2 self), second language (L2) self-confidence, and metacognitive learning strategies. To this end, 150 Iranian L2 learners, selected through convenience sampling procedure, took part in the research. The findings of structural equation modelling revealed that the proposed model showed adequate fit to the data, implying that the model is appropriate in Iranian English as a foreign language (EFL) context. Also, the results indicated that learners with a high level of international posture are more likely to bridge the gap between their present and ideal selves. This was, additionally, argued that internationally oriented and ideally motivated learners become confident of their abilities to get engaged in interaction with L2 target communities. Furthermore, metacognitive learning strategies were found to be directly associated with ICC, implicating that the learners who continuously reflect on their learning and evaluate their performances are more prone to have a higher level of ICC. Finally, suggestions were offered for language teachers and policy-makers to inspire their learners to be more competent in communication with people of other cultures and languages.     

关于跨文化语言交流的思考

跨文化交流是互通有无、融合趋同的过程,语言交流是跨文化交流的基础.文章围绕跨文化语言交流,归纳了跨文化语言交流中经常出现的文化冲突,提出了提高跨文化语言交流能力的途径.     

国家安全视域下宗教在高校的传播及对大学生的影响研究

宗教在我国具有悠远的传播历程,宗教中的优秀内容和丰厚的艺术积淀也一度为中华文明的发展提供了良好的借鉴。但宗教传播从一开始就泥沙俱下,和平时期亦是屡见不鲜。高校作为大学生思想政治教育工作的重要阵地和平台,必须从国家安全的视域下,明辨宗教在学生中传播的优劣,在维护国家宗教政策的同时,摒弃不良影响和可能危害国家安全的内容,培养出更多有学识、有担当的社会主义合格建设者。     

Appraisal models of intercultural communication apprehension among sojourners

We used R. S. Lazarus’ (Emotion and Adaptation. Oxford: Oxford University Press, 1991) appraisal theory of emotions to propose a theoretical model of anxiety, upon which we built two empirical models centering on intercultural communication apprehension (ICA), distinguished by timing. We tested the models in three samples: Chinese in the US (N?=?268), US Americans who studied abroad (N?=?419), and US Americans in the US (N?=?515). The models achieved good fit. The results showed that during an anticipated or actual intercultural interaction, people had multiple, potentially conflicting goals. The goal-related appraisals of the situation resulted in emotional reactions, such as ICA, as well as coping strategies. ICA and coping further influenced people’s immediacy behaviors and the intention to interact. Our empirical models supported the utility of the theoretical framework for all three samples, and provided advice for practitioners to improve sojourners’ time abroad.     

Intercultural knowledge development: Evidence from student interviews during short-term study abroad

The goal of this investigation was to examine intercultural knowledge development during a short-term study abroad program focused on language and cultural learning. Interviews with students were conducted at the beginning and end of the program, allowing for a qualitative approach to analysis, supported by quantitative measures. While previous investigations have relied on qualitative data, this is the first analysis of intercultural knowledge development based on a qualitative, pre- and post-program design. Intercultural knowledge development was identified considering the change and growth in student knowledge. Results indicated that students experienced a change in the salience of intercultural knowledge themes over the period abroad, focusing on City life and Schedule differences more at the beginning of the program than at the end. Such shift may be indicative of cultural adaptation during the program. Results also demonstrated intercultural knowledge growth over the period abroad, with the greatest growth being related to knowledge themes of Big C (e.g., culture and history), daily life, food and drink, and values and politics. These results led to a distinction between types of knowledge that traditionally have been included in definitions of intercultural knowledge, an analysis of context as it intersects with knowledge development, and a theoretical consideration of the relationship between intercultural knowledge and intercultural communicative competence. Furthermore, practical considerations for cultivating intercultural knowledge during short-term study abroad programs were discussed.     

Pathways of Immigrant Political Socialization: Examining the Role of News Media,Social Connections,and Community Interaction

Going beyond the traditional socioeconomic status model of political participation, this study examines pathways that lead to the sociopolitical incorporation of immigrants in the USA, with a focus on the role of communication socialization agents. Using a Current Population Survey sample of 7,626 first-generation immigrants in the USA, results show that communication socialization agents significantly contribute to immigrants’ political socialization, and an important mediating path translates political learning into greater political engagement. Results also identify ethnic differences in how socialization variables affect immigrants’ socialization.     

Measuring Communication Styles in the Malaysian Workplace: Instrument Development and Validation

The aim of the present study is to access communication style in the Malaysian workplace through the development and validation of a communication scale appropriate to the Malaysian workplace. The analysis involved data from 200 state development employees, and construct and criterion-related validation using data from 510 employees, representing three organizations in Malaysia. The results provided support for the use of language (pekerti) and communication and interaction (bicara) as crucial communication dimensions for the Malaysian workplace, which are identified from the item-generation procedure.