Minority Cultures and Social Media: Magnifying Garifuna

This paper looks at social media use by the Garifuna people. It explores how they are using social media to create a supraterritorial cyberscape. Despite the claim that global media is marginalising minority cultures and causing global homogenisation, this research found that newer forms of social media are in fact creating virtual cultural cyberscapes that are extending minority cultures. The Garifuna cultural response to social media can be demonstrative of the positive impact of social media minority perspectives. The larger implication, though, is that traditional geographical models of cultural space are becoming obsolete. In this research, a total of 60 Garifuna in locations all across the United States and Honduras were selected for participation. Their access to and use of media were examined.     

Intergroup Contact,Media Exposure,and Racial Attitudes

The present investigation uses intergroup contact and media systems’ dependency theories to illuminate the relative significance of various sources of information in shaping Caucasian-American attitudes toward African-Americans. It uses empirical data from an exploratory survey of college students to build a chain of related variables that link primary sources of information (face-to-face versus mediated) to stereotypical beliefs, perceived internal causal attributions for African-Americans’ failures, and prejudicial feelings toward African-Americans. Results suggest that face-to-face sources of racial/ethnic out-group information are more effective than mediated sources in prejudice reduction. The discussion includes theoretical and practical implications of the findings.     

Cultural Diplomacy,Branding and the American Film Institute's Project: 20/20

The Global Cultural Initiative (GCI) was a flagship cultural diplomacy effort introduced by the Bush Administration in the mid-2000s; one project of this initiative was the American Film Institute's Project: 20/20, a program of 19 films from five continents scheduled to tour the United States and abroad. This paper is a historical exploration into how the Bush Administration reconstructed American identity and culture through framing, and how that framing was embedded within cultural diplomacy initiatives like the GCI. This paper contributes to an understanding of how intercultural dialogue is often based on key messages and constructed ideas.     

Measuring Communication Styles in the Malaysian Workplace: Instrument Development and Validation

The aim of the present study is to access communication style in the Malaysian workplace through the development and validation of a communication scale appropriate to the Malaysian workplace. The analysis involved data from 200 state development employees, and construct and criterion-related validation using data from 510 employees, representing three organizations in Malaysia. The results provided support for the use of language (pekerti) and communication and interaction (bicara) as crucial communication dimensions for the Malaysian workplace, which are identified from the item-generation procedure.     

Pathways of Immigrant Political Socialization: Examining the Role of News Media,Social Connections,and Community Interaction

Going beyond the traditional socioeconomic status model of political participation, this study examines pathways that lead to the sociopolitical incorporation of immigrants in the USA, with a focus on the role of communication socialization agents. Using a Current Population Survey sample of 7,626 first-generation immigrants in the USA, results show that communication socialization agents significantly contribute to immigrants’ political socialization, and an important mediating path translates political learning into greater political engagement. Results also identify ethnic differences in how socialization variables affect immigrants’ socialization.     

传播学视域下民族传统体育文化传承发展的困境与疏解*

基于传播学视角,分析民族传统体育文化传承发展的困境,主要体现在：传播主体定位存在偏差;传播路径较为狭窄;传播运行机制不畅;传播技巧缺乏创新性。提出了疏解对策,主要是：创新理念,科学定位;强化媒介,拓宽路径;完善机制、双方互动;创新方法、提升质量,推动民族传统体育创造性传承和创新性发展。     

基于以太网的DNC系统的设计与实现

本文介绍了适用于国内企业数控机床的硬件联网方案,可用一台计算机同时与多达255台具有RS232串口的数控机床进行实时数据通信,并实现数控代码的远程传输与接收,为企业网络化制造、自动化生产奠定良好的底层技术基础。系统已在企业成功应用并取得良好效果。     

论文化互动教育研究的价值取向、对象与方法

在联合国教科文组织大力推进文化互动教育走向国际化的进程中,愈来愈多的国家开始关注并积极助推文化互动教育的现代发展。纵观当前我国学界关于文化互动教育的研究成果,价值取向上,理论价值与实践价值并举;研究对象上,宏观、中观与微观相联结;研究方法上,时间—历史研究与空间—比较研究相互演进。然而,文化互动教育研究依然存在着理论研究的“薄弱化”、实践研究的“片段化”、综合研究的“浅表化”等问题。为此,今后的相关研究需要注重丰富更多视域的理论研究、畅显文化互动教育的具体实践研究、开展三观互联的综合性研究。     

Editor's introduction to the forum on defining applied communication scholarship

Although public meetings are a frequent method of public participation and risk communication, little research investigates what citizens think about their use in environmental management. To examine satisfaction with public meetings, residents of two neighboring communities received questionnaires following a public meeting about a local landfill. Respondents included residents who did and did not attend the meeting. Irrespective of whether respondents had ever attended a public meeting, meeting expectations and perceptions of relational/informational communication at meetings, including whether respondents thought meeting organizers were genuinely interested in participants' comments or meetings were informative, predicted satisfaction. Perceived risk associated with the recent meeting's topic and credibility of government agencies that frequently conduct meetings also predicted satisfaction.