Cultural Diplomacy,Branding and the American Film Institute's Project: 20/20

The Global Cultural Initiative (GCI) was a flagship cultural diplomacy effort introduced by the Bush Administration in the mid-2000s; one project of this initiative was the American Film Institute's Project: 20/20, a program of 19 films from five continents scheduled to tour the United States and abroad. This paper is a historical exploration into how the Bush Administration reconstructed American identity and culture through framing, and how that framing was embedded within cultural diplomacy initiatives like the GCI. This paper contributes to an understanding of how intercultural dialogue is often based on key messages and constructed ideas.     

Measuring Communication Styles in the Malaysian Workplace: Instrument Development and Validation

The aim of the present study is to access communication style in the Malaysian workplace through the development and validation of a communication scale appropriate to the Malaysian workplace. The analysis involved data from 200 state development employees, and construct and criterion-related validation using data from 510 employees, representing three organizations in Malaysia. The results provided support for the use of language (pekerti) and communication and interaction (bicara) as crucial communication dimensions for the Malaysian workplace, which are identified from the item-generation procedure.     

Pathways of Immigrant Political Socialization: Examining the Role of News Media,Social Connections,and Community Interaction

Going beyond the traditional socioeconomic status model of political participation, this study examines pathways that lead to the sociopolitical incorporation of immigrants in the USA, with a focus on the role of communication socialization agents. Using a Current Population Survey sample of 7,626 first-generation immigrants in the USA, results show that communication socialization agents significantly contribute to immigrants’ political socialization, and an important mediating path translates political learning into greater political engagement. Results also identify ethnic differences in how socialization variables affect immigrants’ socialization.     

传播学视域下民族传统体育文化传承发展的困境与疏解*

基于传播学视角,分析民族传统体育文化传承发展的困境,主要体现在：传播主体定位存在偏差;传播路径较为狭窄;传播运行机制不畅;传播技巧缺乏创新性。提出了疏解对策,主要是：创新理念,科学定位;强化媒介,拓宽路径;完善机制、双方互动;创新方法、提升质量,推动民族传统体育创造性传承和创新性发展。     

基于以太网的DNC系统的设计与实现

本文介绍了适用于国内企业数控机床的硬件联网方案,可用一台计算机同时与多达255台具有RS232串口的数控机床进行实时数据通信,并实现数控代码的远程传输与接收,为企业网络化制造、自动化生产奠定良好的底层技术基础。系统已在企业成功应用并取得良好效果。     

Editor's introduction to the forum on defining applied communication scholarship

Although public meetings are a frequent method of public participation and risk communication, little research investigates what citizens think about their use in environmental management. To examine satisfaction with public meetings, residents of two neighboring communities received questionnaires following a public meeting about a local landfill. Respondents included residents who did and did not attend the meeting. Irrespective of whether respondents had ever attended a public meeting, meeting expectations and perceptions of relational/informational communication at meetings, including whether respondents thought meeting organizers were genuinely interested in participants' comments or meetings were informative, predicted satisfaction. Perceived risk associated with the recent meeting's topic and credibility of government agencies that frequently conduct meetings also predicted satisfaction.     

The Anonymity Effect: The Influence of Anonymity on Perceptions of Sources and Information on Health Websites

The study reported here examined the influence of anonymous sources on health websites on the perceptions and attitudes of information seekers. It was hypothesized that, despite the warnings and guidelines established by health organizations, anonymous sources would be perceived to be as credible and influential as sources that were identified. The anonymity effect, drawn from the similarity principle in attribution theory, was forwarded as a theoretical mechanism to explain responses to anonymous sources. The results indicated that anonymous sources were generally perceived by participants to be as credible and influential as identified sources, although the anonymity effect explanation was not supported. The implications of these findings for information seekers and health practitioners are considered.     

Redefining Hijab: American Muslim Women's Standpoints on Veiling

Feminist standpoint theory suggests that, although powerful discourses attempt to define women on the “margins” of society, women's cultural positions provide them with heightened understandings of the contradictions between their experiences and the ways the dominant group defines them. Thus, while many Americans believe hijab—also called a “veil” or “headscarf”—functions to oppress women, veiled women probably possess alternative understandings. In this study, 13 veiled American Muslim women share their experiences, and under the lens of standpoint theory, the participants' definition of hijab emerges. Specifically, the women inscribe hijab with meanings shaped by their unique cultural standpoints. Hijab functions to define Muslim identity, perform a behavior check, resist sexual objectification, afford more respect, preserve intimate relationships, and provide freedom.     

当众讲话的教学策略

“当众讲话”技能是人的八项核心能力标准体系中“与人交流”能力单元的四个要素之一。本文借鉴德国的“行为导向”教学原则,提出了以能力为本位的教学策略,选取了项目教学、角色扮演和模拟教学三种教学模式,旨在帮助中等和高等学校(学院)的在校大学生掌握克服紧张、树立自信的方法,培养重点突出、条理清晰的思路,提升讲话的欲望和讲话的技巧,增强讲话的说服力和感染力。     

Finding and explaining differences: A reply to Gudykunst and Hammer

A rejoinder to Gudykunst and Hammer's critique of a recent paper is presented. We argue that their position is based on two mutually exclusive propositions and cannot therefore be credible. We continue to maintain that the evidence on intercultural effectiveness shows both culture-general and culture-specific components.