企业网络营销信用问题及策略

网络营销发展的现阶段,信用体系滞后已成为制约其快速发展的瓶颈,能否解决好该问题将是我国网络营销是否可以良性成长的关键。因此,本文主要分析在电子商务模式下,网络营销中企业信任在我国的现状,提出我国网络营销企业信用营销在企业网络品牌、配送、电子支付、产品真实性以及域名等方面存在的问题,并在分析问题后提出了相应的解决方法,展示出一个较为完全的电子商务企业网络营销模式。     

诚信心理学研究的理论思考

诚信问题历来被人们所重视,但从心理学角度进行诚信的研究则只有很短的历史,我国心理学界关于诚信心理的研究尤其如此。诚信心理学研究的现状呈现出诚信概念的内涵不断拓宽、诚信心理结构研究结果的多样化和研究方法的单一性等特点。诚信是一种人格特质,还是中国人的行事风格;诚信因个体的差异性及有限理性、特质与状态的争论、外显与内隐的心理过程等问题的存在,给其进一步研究带来困难。因此,未来对诚信心理的研究宜采取质性研究的思路和量化研究的多维视角进行进一步的探索和突破。     

论记者的职业素质及权力控制

文章以食品安全事件中的媒体行为作为背景,论证了记者的职业素质问题。由于记者的无知和无能,从而导致媒介信任危机。而记者失职的背后则是深层的权力控制,媒介工具主义思想将记者与公众之间的关系作了不恰当的定位。     

Does normative multiculturalism foster or threaten social cohesion?

The study advances a tri-dimensional model of multiculturalism that highlights the importance of perceived societal norms, i.e., the extent to which one’s society is perceived as characterized by culturally diverse groups in contact with one another (Multicultural Contact, MC), a widespread appreciation of cultural diversity (Multicultural Ideology, MI), and multicultural policies and practices (MPP) to support and accommodate that diversity. A community sample of 143 Hispanics and 141 non-Hispanic Whites in the United States completed an online survey that examined perceptions of normative MC, MI and MPP as predictors of trust and national attachment, key indicators of social cohesion. The results indicated that MI, MC and MPP predict greater national attachment and that MI predicts greater trust; however, the positive effects of MI are limited to Hispanics and not found for Whites. The findings point to the conclusion that normative multiculturalism is more likely to foster than to threaten social cohesion.     

英国青少年体育战略(2018—2022)研究及启示——基于YST战略分析

从英国青少年体育(2018—2022)战略的背景与发展、目标内容及挑战机遇三个方面深入分析。研究发现:YST青少年体育战略聚焦6个目标领域进行展开,依据英国本土环境,提出了具有针对性的青少年体育促进战略,结合身体活动带来的健康益处主要从“个人、学校、社会”等层面提出战略优化路径;把体育素养作为国家战略融入学校体育课程体系,全面促进青少年体育发展。得出对我国青少年体育发展的战略启示:1)以国家治理为战略主导,构建协同的青少年体育治理机制;2)以家长引领为战略基础,加强青少年体育素养教育;3)以学校实施为战略主体,联合社区、家庭协调共同推动;4)以体育品牌为战略关键,构建青少年体育品牌发展计划。     

Communicative Dynamics of Police-Civilian Encounters: South African and American Interethnic Data

Research in the American West, China, and Taiwan has shown that officers’ communication accommodative practices (and attributed trust in them) can be more potent predictors of satisfaction with the police than are the sociodemographic characteristics of those judging. With Black and White respondents, this study continues this line of work in Louisiana and South Africa and tests a new model about the relationships among perceived officer accommodation, trust in the police, and reported voluntary compliance from civilians. In addition to an array of differences that emerged between nations and ethnicities, officer accommodativeness indirectly predicted civilian compliance through trust. The hypothesized model was partially supported and culturally-sensitive.     

企业文化对核心竞争力形成的作用机制探讨

企业文化对于企业核心竞争力的有效形成起着至关重要的作用。正是企业文化所产生的信任、合作与创新作用，影响着企业的资源配置，促进了企业的组织学习和组织创新，使得企业形成了提供进入多种市场的潜能，并拥有竞争对手难以模仿的核心竞争力。     

Social media effects on fostering online civic engagement and building citizen trust and trust in institutions

This paper tests the extent to which social media is shaping civic engagement initiatives to build trust among people and increase trust in their institutions, particularly the government, police and justice systems. A survey of 502 citizens showed that using social media for civic engagement has a significant positive impact on trust propensity and that this trust had led to an increase in trust towards institutions. Interestingly, while group incentives encouraged citizens to engage online for civic matters, it is civic publications through postings on social media that intensify the urge of citizens for civic action to address social issues. Post-hoc analysis via ten interviews with social activists was conducted to further examine their perceptions on trust towards institutions. The overall findings suggest that institutions, in their effort to promote a meaningful and trusting citizen engagement, need to enhance trust among the public by fostering social capital via online civic engagement and closing the public–police disengagement gap.     

An empirical investigation of mobile government adoption in rural China: A case study in Zhejiang province

This study is among the first attempts to empirically investigate the adoption of mobile government by rural populations in developing economies. Based on 409 validated questionnaires collected from families living in rural China, the study examines the interdependences among rural inhabitants' demographic attributes, their access to and perceptions of mobile government, and quantifies how their intention to use mobile government is influenced by technology attributes, social factors and trust beliefs. The results indicate that young males, who live far from a village center or market, and have some knowledge of recent government policies, tend to have a more positive perception of mobile government, and therefore become potential adopters of the service. Perceived ease of use, near-term usefulness, long-term usefulness, integrity, benevolence, image and social influence have significant and positive influences on the intention to use mobile government. Specifically, perceived ease of use, long-term usefulness and social influence have a direct influence on intention to use, while perceived near-term usefulness, integrity, benevolence and image have an indirect influence.     

An investigation of consumers’ webstore shopping: A view of click-and-mortar company

Consumers’ shopping intention is central to a Webstore's success. While past information system (IS) studies have examined this phenomenon extensively, they have focused on examining the single channel of e-tailing only. Knowledge of consumers’ cross-channel shopping behavior, which is common nowadays, was scarce. This study has empirically investigated a research model proposing how consumers’ brand loyalty in the retailing channel may impact on their shopping intentions at the same brand's Webstore. Specifically, in contrast to the system approach examined by past IS studies, this study has undertaken a brand perception approach and uncovered that by shaping consumers’ online perceptions of brand familiarity and Webstore reputation, consumers’ offline brand loyalty directly and indirectly enhances their trust in Webstore and lead to a higher shopping intention. Practical suggestions for click-and-mortar companies in building their channel strategies were proposed accordingly.