The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

‘Tours of Imperialism’: Cricket and Cultural Transfer in South Africa, 1880–1910

Abstract

Few can deny the significance of sport in today’s South Africa. The sporting structures upon which this is based were first introduced to the country by the British in the late nineteenth century. In line with policies of cultural imperialism, sports such as cricket were promoted at this time as part of a wider political agenda that encouraged the adoption of an ‘English’ way of life in the region. Sports tours, most notably cricket, were a fundamental part of this cultural transfer between the ‘Mother Country’ and her colonies in Southern Africa. To underpin the study of transnational linkages and transfer in African sports, this paper will offer an historical overview of how ‘British-styled’ sport arrived in South Africa and how the early cricket tours between England and South Africa were constructed to promote distinct political and cultural connections. This paper will explore the early development of cricket in South Africa and investigate its symbiotic link to British imperialism and colonialism via the first tours and sporting exchanges that took place. The origins of the game in South Africa will be examined as well as its development up to 1910 (the date of Union in South Africa) as the site of a constructed transnational 'brotherhood' between Britain and its most coveted African colonies.     

网络"粉丝"文化社区传播机制初探

“粉丝”文化在网络环境下获得了飞速的发展,“粉丝”文化社区的形成有赖于网上传播和网下传播两种机制的合力。本文重点考察了“粉丝”社区的网上传播机制,并简要介绍了其网下传播方式。从中可以看出网络“粉丝”文化社区与现实“粉丝”文化及其他网络社区的区别。     

从文化差异看英汉习语

不同的生产方式、地理环境、饮食习惯、价值观念和宗教信仰构建成不同的社会文化环境,而不同的社会文化环境下形成的英汉习语往往带有鲜明的民族文化特征。它们之间往往存在对应(corresponding)、半对应(semi-cor-responding)和非对应(non-corresponding)的关系,在英汉习语互译过程中,大部分都不能直接翻译,而需要对它们之间的文化差异进行理解、分析,然后根据具体情况通过直译、意译、增译的方法,进行翻译。     

红木文化产业的发展困境与发展路径探析——以广西凭祥为例

20世纪90年代以来,凭祥红木文化产业凭借独特的区位优势、成本优势、资源优势和后发优势,成为中国红木文化产业的后起之秀。但同时也面临着同质化趋势、发展规模受限、工艺水平滞后和全国性品牌缺失等困境。为此,应调整发展思路,从增强核心竞争力、加强精细化生产、提高工艺水平和打造国内知名品牌等方面创新发展路径,促进凭祥红木文化产业健康和可持续发展,为我国蓬勃兴起的红木文化产业提供有益的借鉴。     

文化传递与直译

翻译离不开文化的传递，翻译的主要任务是在的文(target text)中再现原文(source text)的思想内容，促进文化交流。文章从分析东西方文化意义完全不同的两组对应词“龙”和“dragon”与“东风”和“west wind”入手，阐明了翻译中的直译是值得推崇的文化传递途径，其能保留原语文化，使读者感到新鲜生动；能丰富译语文化，扩大读者的知识视野：能促进文化交流，丰富和提高民族文化。     

大众文化的兴起

“大众文化”作为一个20世纪新兴的文化现象,有着独特的内涵和特征,对于这一文化现象兴起的原因历来众说纷纭,大众文化兴起的原因主要表现为：（1）科技时代机械复制技术的成果;（2）大众精神层面需求的滋生推进了这一文化现象的产生与发展;（3）产业利润的驱使也推动了这一现象的产生。     

试论文学在英语教学中的作用

英美文学在语言、文化背景、俚语及写作等方面对提高学生英语水平都有较大帮助，因此不可忽视英美文学教育在英语教学中的积极作用。     

语言教学中的文化教学

语言和文化互相影响，互相作用，学生如只学语言而不学其文化，将无法真正掌握一门语言也无法正确运用。文化差异决定语言差异，导致语用差异及价值观念的差异。因此，在语言教学中应渗透文化教学。     

Have a Legal Question Without the Resources to Get an Answer?

This article explores the Western New York's Library Resources Council's Ask the Lawyer Program. The program provides a timely model for local cultural heritage communities, such as archives, to collectively retain a lawyer in a non-representational capacity to answer both specific and hypothetical questions that arise as a result of their work.