中美广告文化差异对比研究

通过对比中美广告在集体主义/ 个人主义、权力差距、防止不确定性、男性化/ 女性化、长期导向/ 短期导向等五个维度中反映出的文化差异, 提出广告语言集中反映文化并与之在深层次上保持一致, 在广告翻译实践中应注重文化在目的语中的合理再现, 在教学中注意培养学生的跨文化语言意识。     

Involved fatherhood? Exploring the educational work of middle‐class men

The present paper explores middle‐class fathers’ educational work by studying how they and their partners are involved in their children’s education at home, in school, and how they investigate school options and make decisions about educational issues. Drawing on data from an ethnographic study of 30 dual‐earner couples in the Greater Los Angeles area, this article analyses how fathers position themselves in relation to discourses on parental involvement in education. In order to demonstrate the variety of ways fathers are involved three case studies are presented. It is illustrated how the men, by drawing on a discourse on involved fatherhood, position themselves in line with an ideal of parental involvement in education. Fathers who are doing less educational work than their spouses offer accounts for not taking a greater educational responsibility by drawing on a breadwinner discourse or by depicting mothers as gatekeepers of father involvement.     

“There is Always The Other Side”:Deconstruction of English Identity and Masculinity-Intertextuality between Wide Sargasso Sea and Jane Eyre

Jean Rhys’Wide Sargasso Sea is the classic revisionary novella of Charlotte Bronte’s Jane Eyre. It rewrites the tragic story of Mr. Rochester’s voiceless and lunatic ex-wife, Berthe Mason. This paper t...     

Oatmeal facials and sock wrestling: the perils and promises of extra-curricular strategies for ‘fixing’ boys' education

Advocates for boys' education have forwarded numerous ‘fixes’ for boys' supposed educational woes, including both academic and non-academic programs and strategies. This article focuses on the lesser-discussed non-academic, extra-curricular means suggested, specifically outdoor education. Using qualitative analysis of an Australian school's outdoor education program, I demonstrate that outdoor and other non-academic sites and strategies for addressing boys' education have particular gendered dangers alongside progressive possibilities. The dangers include reproducing dominant masculinist gender regimes through social interaction, requirements for gendered self-disclosure, and philosophies of the ‘uses’ of nature. Progressive possibilities, conversely, include re-imagining outdoor education as a space for explicit resistance to gender or reimagining the uses of nature to eschew gender altogether.     

Toward sport reform: hegemonic masculinity and reconceptualizing competition

Hegemonic masculinity, a framework where stereotypically masculine traits are over-emphasized, plays a central role in sport, partly due to an excessive focus on winning. This type of masculinity marginalizes those that do not possess specific traits, including many women and men. I argue sport reform focused on mitigating hypercompetitive attitudes can reduce this harmful and marginalizing hegemonic masculinity in sport. I make this argument first by challenging the dichotomous nature of sport, especially in recognizing that all outcomes are a blend of winning and losing, that ties are relevant and informative outcomes to contests, and that winning and losing do not always tell accurate stories of the outcome. Secondly, I contend that expanding the potential outcomes in sport can help broaden the emphasis of competitive sport to take into account playing well and improving, in terms of both the test and the contest. I conclude that these reforms decrease hegemonic masculinity, making sport better for all.     

Complexities of Vietnamese femininities: a resource for rethinking women's university leadership practices

This paper develops a dialogical encounter between northern-inspired theorisations of gender and Vietnam's historical and cultural differentiation identified through the presence of matriarchy in ancient societies and its popularity in folklore and contemporary politics. The article draws on interviews with 12 senior women from 8 universities in Northern and Southern Vietnam. Three main themes are explored: (1) the Vietnamese woman as ‘general of the interior’; (2) the ‘woman behind the throne’; and (3) ‘behind a woman is another woman’. These themes illustrate the distinctiveness of a historically produced Vietnamese gender order as reflected in current university women's experience. By providing insights into the complex dynamics of Vietnamese women's ‘informal power’, as evident in both spheres of home and university, the paper presents a discussion of forms of Vietnamese femininity that contributes to re-theorising Connell's concepts of ‘hegemonic masculinity and emphasized femininity’.     

Does students' machismo fit in school? Clarifying the implications of traditional gender role ideology for school belonging

How much students feel at home in school predicts academic outcomes. In view of the gender achievement gap, it is worth examining the gendered pattern of this school belonging. Studies on school belonging, however, have barely acknowledged possible obstructive effects of traditional gender role attitudes of individual students and student cultures. This study examines the relationship between gender role attitudes and a sense of school belonging among a sample of 6380 students from 59 Flemish schools at the start of their secondary education. The results of multilevel analyses indicate that boys show less sense of school belonging than girls, as do students with more traditional beliefs about gender roles. Moreover, student attitudes related to gender roles are strongly shared at the school level, so that we can speak of a gender role student culture. Students enrolled in more traditional gender role student cultures reveal less school belonging.     

Niels Bukh's Gymnastics School in Denmark, 1912–1933: Gymnastics,Erotics, and Male Bonding

Around 1916–1917 the Danish gymnastics pedagogue Niels Bukh (1880–1950) created, in an international sense, a revolutionary men's gymnastics, and in 1920 he established Denmark's and the world's first folk high school of physical education and sport. During the 1930s, Niels Bukh and his team of gymnasts first became a symbol for the dynamic Danish farming community, and then for the face of Denmark both at home and abroad. Bukh changed the stereotypical male expression of bodily dynamics, which in Danish rural gymnastics had been almost military. He made it legitimate for the young lads to get in close physical contact and to work in pairs in order to create beautiful masculine gymnastic choreographies. Within the aesthetic history of masculinity, it has often been male homosexual aestheticians, designers, musicians, dancers, and so on who have opened new avenues for the expression of male emotion, which was a trademark of Bukh's achievements, too.     

体育运动与男性气概

从性别逻辑的视角对体育运动中的性别问题,尤其是男性及男性气概进行研究,认为传统的性别逻辑将体育运动看做培养男性气概的途径,也是男性赢得男性气概的方式,导致体育场成为男性的保留地。但是体育运动对传统男性气概的推崇使得男性受益的同时,也损害到男性的健康,造成男女之间体育参与的不平等。对传统的男性占统治地位的体育运动进行反思,有助于实现体育运动中两性的真正平等。