公平差别阈理论与体育教师积极性

通过电话及问卷形式调查了河南省36所高校和豫东地区入所大中专院校153名体育教师的课时待遇情况，结果表明，我省绝大部分高校体育教师的收入普遍低于其它学科教师和重点中学体育教师，略高于体育机关干部。大部分体育教师选择适当拉开差距的分配形式。调查获得了体育教师之间、与同行领导及校领导之间各种不同收入的EDT值，分析了影响体育教师工作积极性的因素。     

中国广告创意30年探要

中国改革开放30年来,广告创意在竞争中向4A公司学习,从品牌意识的建立,到整合营销传播理念的形成,实现了质的飞跃。广告创意以人为本,注重人情、人生与人文关怀,注重国际化与中国风格、中国气派的统一。但广告创意中目前也还存在一些误区。     

于丹品牌出版：十年主题流变与未来走势

回顾于丹自2006年国庆7天,在央视“百家讲坛”讲述《〈论语〉心得》的作品出版情况之后,关注于丹十年出版,分析于丹媒体形象和品牌延伸的二元互动,探讨于丹品牌出版的十年主题流变与未来走势。     

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.     

收入分配:我们能否同时拥有效率与公平

收入差距悬残并非一国经济发展过程中必然要付出的代价，我们在追求高效率的同时，必须采取有效措施防止收入差距的过分拉大，以便使得经济增长的利益能够为更广泛的社会成员所分享。     

Equity and social exclusion measures in EU lifelong learning policies

ABSTRACT

The aim of this article is to examine how EU lifelong learning policies are trying to reach the vulnerable by looking at what measures against social exclusion they offer and how equitable these measures are. It is a qualitative study that focuses on policy documents that form the European Union’s legal and political frameworks of reference in the lifelong learning area since 1992. The document analysis has been complemented by semi-structured interviews with EU lifelong learning experts. The findings show that early school leavers and migrants are the main target groups in the policies, leaving many other groups at risk of being excluded from learning opportunities. There is not enough attention to measures addressing wider social phenomena. There is also an overemphasis on basic skills which are understood in a very narrow way as literacy and numeracy when referring to the vulnerable. We argue that a greater variety of measures as well as better targeted measures are needed to address the multiple and complex needs of the vulnerable. Such measures would allow a broader understanding of lifelong learning where those that are hardest to reach are offered learning opportunities independent of their personal and social circumstances     

公平、绩效、自由选择:美国加州特许学校的价值分析

本文以加州为案例,综合美国学者的有关研究从公平、绩效、自由选择三个维度对特许学校进行价值分析,发现在提供特色教育服务、促进种族融合等方面,特许学校与传统公立学校差异不明显;但在拓展家庭选择、鼓励家长参与、补偿弱势群体、增进边缘学生的学习机会与经验等方面,加州特许学校基本达到预期的政策目标,并逐步显示出超越传统公立学校的绩效。     

教育公平:当代美国教师教育课程思想的社会取向分析

在美国,社会取向教师教育课程思想逐渐成熟起来,它假设了教师是知识与社会的转换者,试图在教师教育课程中培养教师实现教育公平的社会道德和责任感、知识和技能,使得教师能够在美国多元化群体学生日益增长的环境中进行有效教学。     

论公平理论对教师激励的应用

在影响教师工作积极性的诸多因素中,公平感是极为重要的因素.美国行为科学家亚当斯的公平理论能帮助学校管理者科学地分析教师的公平感,有效地实施公平激励,以提升教师的公平感.     

公平与效率之间的选择--论公务员考试录用资格条件的限制

公务员考试资格条件的确立是公务员考任制体现公平、公开、择优原则的前提.如何确立公务员考试资格条件关系到能否实现招考的公平与行政机关效率.本文对我国现行的公务员考试制度的考试资格条件进行分析并指出存在的问题及解决方法.