论教育考试公正的内涵与实质

教育考试公正是教育考试的生命线,也是社会公正的重要体现。本文在讨论公正的一般内涵和实质基础上,着重研究教育考试公正的理论内涵和社会实质。文章认为,教育考试公正就是组考者通过考试使可能的应试者得其所应得,或者说使可能的应试者各得其所,其社会实质在于:它是教育公正的基本前提,是社会公正的重要体现,是社会资源合理分配的基础方式,是个人潜能合理开发的保证机制。文章提出,不能仅仅从教育考试本身来认识教育考试公正的必要性和重要性,而要从整个社会的宏观视野、站在人类更好地生存和发展的高度来认识教育考试公正问题。     

长期股权投资收益确认问题的探讨

长期股权投资收益的核算方法有成本法和权益法两种。在权益法下应根据投资比例和被投资企业的盈利确认投资收益，但是，这样处理不符合资产的定义和会计准则的基本要求，也是通货膨胀产生的重要原因。因此，在反映双方内在经济利益关系的基础上，有必要按收付实现制核算投资收益。     

科举的公正诉求与乡土中国的社会流动

公正是贯穿科举考试中的一条红线。科举考试对官宦庶民一视同仁,从考场专门设置、糊名誊录、双重定等第、别头试和锁厅试等方法的采用,都力图给中小地主阶级和平民百姓通过科举入仕实现向上社会流动提供了一个公平竞争的平台。公平竞争、择优录取是科举制得以长期存在的重要原因,科举制度使封建社会通过选纳社会精英进入政治权力中心而不时迸发出活力。     

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.     

以品牌为核心提升期刊国际影响力——浅谈Journal of Environmental Sciences国际化发展

【目的】以Journal of Environmental Sciences(JES)获得中国科技期刊国际影响力提升计划A类资助为契机,探索提升JES国际影响力的方法。【方法】分析JCR数据和JES发表数据,学习优秀国际期刊办刊经验,结合办刊实践,探索一条提升期刊国际影响力的道路。【结果】JES在编委会组建、期刊质量、国际化的投审稿系统及品牌形象等方面,进行全方位的设计与改革,取得了一定成效。【结论】以品牌建设为核心,加强期刊宣传,吸收优秀稿源,提升期刊国际影响力。     

广西品牌原产地形象影响研究

在相关资料以及数据的收集基础上,运用数据分析,以广西地方品牌为研究对象,研究了广西地方品牌发展的影响因素。经研究发现地理因素、产业因素、科技因素、历史文化因素以及地方政策都对广西地方品牌发展存在影响。根据原产地形象的影响因素以及原产地形象效应的作用机制,从原产地形象的角度提出广西地方品牌发展的可行性建议。     

山西小杂粮品牌塑造策略探析

当今,人们的饮食结构发生了很大的变化,小杂粮因其健康、保健而倍受青睐,山西俗称"小杂粮王国",小杂粮品牌虽有所发展,但是品牌杂而乱,阻碍了小杂粮市场的进一步拓展,本文针对山西小杂粮品牌建设中存在的问题,分别从人才、科技、营销、政府支持等方面提出了解决对策。     

Equity in opportunity-to-learn and achievement in reading: A secondary analysis of PISA 2009 data

Using data from PISA 2009, the present study investigates firstly how equally students are exposed to opportunities to improve their reading skills (OTL) depending on the school they are enrolled in, and secondly the links between OTL in reading and achievement at the school level. A multidimensional within-item IRT is used to model the OTL. The intraclass correlation of both OTL dimensions issued from the IRT analysis – reading fiction and reading non-continuous tasks – is high, especially in differentiated education systems, showing an unequal exposure to OTL in reading according to the school. Robust correlations between the two OTL dimensions and reading achievement are observed at the school level. In addition, the results of a multilevel regression analysis show that a substantial proportion of the between-school variance in reading can be explained by OTL and by the school social intake. The proportion of between-school variance explained jointly by OTL and social intake is higher in differentiated education systems than in comprehensive ones.     

消费者参与虚拟品牌社区价值共创的动机分析

品牌企业热衷于创建虚拟品牌社区并对其规范管理,目的是为了进一步稳固忠实队伍和开发更多的潜在客户以获取更大的利润。越来越多消费者参与到虚拟品牌社区进行价值共创,其目的何在?本文将多角度对消费者参与虚拟品牌社区价值共创的动机进行分析。     

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was used to guide the examination of sport brand development strategies recommended by consumers of a sport league. Mixed method data were collected from football consumers in Australia (N = 230). Seven themes were uncovered through qualitative content analysis representing three brand development strategies – market penetration, market development and product development. The study contributes to sport management literature by (1) identifying strategies that can be used to position sport brands; (2) indicating how these strategies may be used to influence consumers’ brand associations; (3) demonstrating the close brand relationship between leagues and their clubs and (4) enhancing market research sampling knowledge. The study also provides sport managers with strategic brand management directions.