论柳永词中的市井女性

柳永词中的市井女性迥异于封建士大夫词中的闺秀形象,一反温柔敦厚、听天由命的性格,更加多姿多彩,个性卓异,品位高雅,鲜活生动。柳永对女性平等地认同,女子以自身的真面目出现,她们全新饱满的形象从此获得了独立的文学价值。     

青岛城市企业品牌形象塑造的经验及启示

21世纪城市竞争的主要内容是城市形象的角逐。青岛非常注重城市品牌形象的建设,以品牌企业为核心,以品牌企业之间产业联系为纽带,围绕企业及其产品的品牌展开形象塑造,积累了城市品牌形象塑造的经验,为其他城市品牌形象定位与塑造提供了重要启示。     

高校品牌学专业建设理论与实践研究

当前品牌学专业人才的极度匮乏,已成为制约我国品牌理论创新和品牌事业发展的关键因素。人才培养以专业建设为依托和保证,专业建设则以学科建设为基础和前提。在对高校品牌学专业建设的背景、品牌学专业人才培养的现状以及品牌学专业人才的市场需求等问题进行剖析的同时,结合实际,探讨和设计了该专业的人才培养方案。     

品牌效应与中国体育用品品牌国际化

运用文献资料法、市场调查法等研究方法,通过对国内体育品牌产品在国际市场营销现状的分析和再认识;提出了准确定位品牌的核心竞争力、注重提高企业的自主创新能力营造企业文化、营销品牌代言人、营造品牌营销与延伸的良好环境等营销策略。     

Evaluating equity: assessing diversity efforts through a social justice lens

ABSTRACT

This paper provides a formative evaluation of The Art Institute of Chicago’s initial efforts to diversify the museum field through the Diversifying Art Museum Leadership Initiative (DAMLI) programme. DAMLI is supported by the Walton Family Foundation and Ford Foundation as part of a movement to diversify the arts & cultural workforce in the United States. In Spring, 2018 the author was contracted to evaluate the museum-wide initiative to systematize and improve the experiences of high school, college, and graduate interns from demographic groups currently underrepresented in museum leadership fields. Through the use of [Fraser, N. (1995). Reframing justice in a globalizing world. New Left Review, 36, 1–19.] social justice framework, this paper will focus on the recruitment, selection, and management of internship experiences of the first four cohorts of undergraduate and graduate-level interns within the programme. The paper begins with an overview of recent diversity, equity, and inclusion initiatives in the arts & cultural sector – highlighting the systemic issues leading to the need for such initiatives and presenting a typology for organisational responses to the issue. This paper then categorise the type of organisational change sought by The Art Institute of Chicago based on Fraser’s two-dimensional social justice conditions and remedies framework in order to assess whether or not the Art Institute is achieving its goal of attracting, retaining, and empowering a diverse set of students and influencing their decision to pursue a career in the museum field by providing an equitable and inclusive environment during the internship. Finally, the paper concludes with a discussion of the broader implications of this work for arts and cultural organisations interested in diversifying the cultural workforce.     

School efficiency in low and middle income countries: An analysis based on PISA for development learning survey

This study provides new evidence on school efficiency for low and middle income countries. We use data from PISA for Development (2017) for seven countries to obtain estimates on school efficiency using data envelopment analysis, both for cognitive and non-cognitive outputs, and their determinants. We find that there is a scope to increase efficiency by 20–22% via boosting both types of educational outputs and by reducing within-country disparity on schools’ efficiency scores by weakening the impact of students’ disadvantages. Our results suggest that schools cognitive inequality can be reduced alongside inefficiency. Cross-country results suggest similar drivers of efficiency across countries, at least for students’ school determinants, though we find more nuanced results on teachers and policies determinants for efficiency.     

Classroom communication satisfaction,teacher uncertainty and course certainty over time 1

Classroom communication satisfaction (CCS), teacher uncertainty and course certainty were examined over time. Results indicated a decrease in teacher uncertainty while CCS and course certainty did not significantly change over time. Discussion focused on an interpretation of the results.     

A critical review on studies of relationship education in the gender equity education of Taiwan: 10 years and beyond

With discourse analyses, this paper attempts to review the research development of relationship education in Taiwan for nearly a decade after the Gender Equity Education Act was announced in 2004, including the research topics generated, the knowledge accumulated, and the results achieved. This paper focuses not only on how the power and impacts of the academic institutions evolves through the production process of knowledge from the research, but also on how the gender perspectives are placed or filled into the discourses. Tracking and reflecting on the discourses and the development of relationship education researches in Taiwan, this paper aims to examine the interwoven effects and influences that social cultures, structures, and institutional power play on the knowledge production and research development of relationship education. The trajectory of Taiwanese experience illustrates a good example for policy making and legislative initiatives in legislative procedures in regard to certain gender knowledge and subjects. It is essential to utilize and coordinate the national resources and academic institutions with further awareness for the direction and promotion of gender knowledge in order for the education and research to root, grow, and prosper.     

突出“姓”还是“名”?文化框架对品牌延伸命名策略的影响

在"一带一路"的国家战略背景下,无论是中国企业走出去,还是西方企业走进来,都要考虑中西方语言文化差异。本研究采用个案研究法和实验法,选择集体主义/个人主义文化框架的典型代表--中国与美国为研究背景,以市场和消费者视角为切入点,具体从品牌延伸命名策略的角度展开研究。研究发现:集体主义/个人主义文化框架下品牌延伸命名的差异与人的命名的差异结果一致,集体主义文化背景下的消费者更偏爱突出母品牌和家族关联式命名策略,个人主义文化背景下的消费者更偏好突出子品牌和独立个性式命名策略。本研究开创性地研究了不同文化背景下的消费者对品牌延伸命名策略的偏好,为企业在跨文化市场上合理应用品牌延伸策略提供理论依据。     

适应与再生：品牌的文化顺应--以希腊神话为例

全球化趋势促使商业交往日益频繁,带动了各国品牌在全球范围内的发展流通。由于英汉文化的显著差异,品牌翻译也存在译名混乱、背离原意、不雅不当的现象。该文认为,以顺应的角度为指导,根据实际情况翻译品牌名称,更能传达品牌蕴含的文化意义。