广西品牌原产地形象影响研究

在相关资料以及数据的收集基础上,运用数据分析,以广西地方品牌为研究对象,研究了广西地方品牌发展的影响因素。经研究发现地理因素、产业因素、科技因素、历史文化因素以及地方政策都对广西地方品牌发展存在影响。根据原产地形象的影响因素以及原产地形象效应的作用机制,从原产地形象的角度提出广西地方品牌发展的可行性建议。     

山西小杂粮品牌塑造策略探析

当今,人们的饮食结构发生了很大的变化,小杂粮因其健康、保健而倍受青睐,山西俗称"小杂粮王国",小杂粮品牌虽有所发展,但是品牌杂而乱,阻碍了小杂粮市场的进一步拓展,本文针对山西小杂粮品牌建设中存在的问题,分别从人才、科技、营销、政府支持等方面提出了解决对策。     

从企业“换标”热潮看标志设计的国际化和时代性

近年来,许多企业纷纷对原有标志图形进行更换。换标是品牌发展与市场竞争的产物,要在残酷的市场竞争中立足,企业除了维持其产品、服务上的竞争优势与特色外,适时对标志进行创新和改良,使其更具国际风范与时代特色也非常重要。本文通过对这一现象进行比较、分析和归纳,试图为企业今后实施相关战略时能提供科学、有效的依据和指导。     

青奥会契机下的南京城市国际化发展路径探析

目前推进城市国际化,打造国际城市已成为各个国家、各大城市一种新的发展途径。而大型赛事是具有全球影响力和广泛参与度的体育盛会,能够推动举办城市的国际化发展进程。青奥会作为规模仅次于奥运会的大型体育赛事,2014年将在南京举办。因此南京应以青奥会为契机,抓住赛前、赛中、赛后三个阶段机遇,改善南京城市现状,以此消除南京城市国际化发展中的障碍。     

Internationalization policy in Japanese university prospectuses

This paper analyses international student prospectuses from twenty-two Japanese universities involved in the Top Global University Program (TGUP) to examine how universities in Japan present and understand internationalization. International prospectuses were analysed using qualitative text analysis to generate a series of themes connected to university internationalization. Different categories of TGUP participant universities were compared to better understand the differences between how different participant types present and understand internationalization. The findings suggest that while there are differences between participant types and individual universities, overall, there appears to be a tension between understanding internationalization as an authoritative, university-centred activity and as a student-centric activity in which students are active participants. Furthermore, it found that although rankings are an important aspect of the TGUP, few prospectuses mentioned rankings. The paper suggests possible reasons for this omission based on the TGUP participant type. Finally, this study offers insights into how Japanese universities understand internationalization and position themselves as international institutions.     

消费者参与虚拟品牌社区价值共创的动机分析

品牌企业热衷于创建虚拟品牌社区并对其规范管理,目的是为了进一步稳固忠实队伍和开发更多的潜在客户以获取更大的利润。越来越多消费者参与到虚拟品牌社区进行价值共创,其目的何在?本文将多角度对消费者参与虚拟品牌社区价值共创的动机进行分析。     

以国际化理念深化科技和教育改革

中国革命的伟大胜利和改革开放的巨大成就都表明,国际化与本土化有机结合的重要性和必要性。开放性是实现国际化的前提,国际化是建设世界一流的基础。国际化就是把国际性融入到本土,把本土性拓展成国际,两者互为转化、相辅相成、相得益彰、形成一体。国际化已成为全球化发展不可逆转的趋势,以国际化理念全面深化科技和教育改革,率先推进中国特色国际化发展既是时代的要求,也是历史的必然。中国特色国际化就是要把国际化的过程和内涵及其目标与中国改革开放的实践相结合,充分发挥中国特色社会主义制度的优越性。科技和教育国际化不仅是我国在新的历史时期实现跨越发展的重要途径,也是实现教育梦、科技梦、中国梦的重要基础。中科院具有科研机构、学部、教育机构"三位一体"的独特优势,在科技和教育方面率先推进中国特色国际化发展将是实现习近平总书记在考察中科院时提出的"四个率先"的基础和前提。     

我国图书馆学国际化发展探索

通过对我国图书馆学发展历程的描述,发现其走向国际化的外在影响,总结出我国图书馆学国际化的几点设想和展望。     

从跆拳道的国际化发展谈中国武术申奥

武术两次中请奥运会项目受挫,究其原因,到底在哪呢？然而,同属亚洲的韩国跆拳道,曾利用本国承办奥运会之机,成功的进入了奥运会,它们为此做了哪些工作？怎样做的？在这其中一定有值得中国武术学习和借鉴的地方。文章通过对跆拳道在国际化推广和中奥时所做出的努力进行讨论,建议武术中奥借鉴跆拳道的推广理念、改革措施、资源利用等方面,旨在为武术早日申奥成功尽绵薄之力。同时,期望各专家读者给予批评指正。     

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was used to guide the examination of sport brand development strategies recommended by consumers of a sport league. Mixed method data were collected from football consumers in Australia (N = 230). Seven themes were uncovered through qualitative content analysis representing three brand development strategies – market penetration, market development and product development. The study contributes to sport management literature by (1) identifying strategies that can be used to position sport brands; (2) indicating how these strategies may be used to influence consumers’ brand associations; (3) demonstrating the close brand relationship between leagues and their clubs and (4) enhancing market research sampling knowledge. The study also provides sport managers with strategic brand management directions.