The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.     

Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail

Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs. With a growing amount of big data available, fashion retailers need to innovate and develop more sophisticated analytics for new consumer behaviours such as m-commerce. This research has considered how Google Analytics data can be applied to develop customer journey maps to understand digital consumer behaviour. A multi-method research design was used, incorporating an innovative mobile eye tracking technology and mobile fashion consumer data from Google Analytics. Digital customers’ shopping journeys on the fashion retailer’s website were mapped using data sourced from eye tracking and Google Analytics, gathered in parallel. The comparison of these shopping journeys allowed a critical evaluation of the precision and usefulness of the Google Analytics database. Google Analytics tracked only half of the digital users’ activities, whereas eye tracking data documented digital consumers’ interaction with all elements of the fashion retailer’s website. The conclusion reached is that eye tracking can be used to audit the Google Analytics database for potential gaps in data and also to inform and improve marketing decision-making.     

The dual concept of consumer value in social media brand community: A trust transfer perspective

Companies are increasingly relying on social media brand communities to interact with consumers and achieve business values. Thus, it is essential to understand how companies can extract value from consumers in social media brand communities. We develop a model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective. Specifically, we identify three types of consumer-perceived value: utilitarian, hedonic, and social. We capture consumer-generated value in terms of purchase intention and social media word of mouth. Using a two-wave survey, our results strongly support the research model. Specifically, the three types of consumer-perceived values positively affect consumer trust in social media brand communities, which in turn leads to trust in brand and in social media and, thereafter, consumers’ subsequent social media word of mouth and purchase intentions. Our study makes several contributions to the strategic information systems literature concerning leveraging social media brand communities into business strategies. Theoretically, our study expands the understanding of the dual concept of consumer value in social media brand communities through the trust transfer theory. Practically, our study delivers insights for companies into how social media brand communities can be used as a strategic tool for achieving business values.     

依据人才市场需求，改革高校体育教学

人才市场需要的是德、智、体全面发展的、并具有一定竞争能力的人才，体育教学恰恰是提高大学生身心健康水平和培养竞争意识的最好手段和途径。教材设置要打破因循守旧、繁而杂的教材体系，注重安排对抗性强能激发竞争意识的教材；在教法和管理办法方面，要根据学生体质差异、运动技能高低、兴趣爱好及对教材的选择意向组合教学群；废止教学班授课制，实行学分制。在教学中要因材施教，多采用变换法和竞赛法教学。     

湄公河次区域泰国山地民族舞蹈文化研究

湄公河次区域泰国山地民族村落舞蹈形态及其所蕴涵的文化具有鲜明的特点,研究其多民族舞蹈文化互相渗透、交融和变异的趋向,并且提出相应的保护措施和发展对策,让这一珍贵的世界性文化遗产、即原生态的山地民族村落舞蹈文化得到发扬光大,其意义是深远的。     

关注社会公平与正义的一部力作——评于建星博士的《弱势群体权利保护研究》

弱势群体权利保护是当前倍受关注的社会问题。于建星博士克服情感冲动,冷静理性思考,立足自由及其自由的实现视角,就弱势群体权利保护问题,提出了一系列令人注目的观点,凝著而为《弱势群体权利保护研究》,这又为当前社会公平正义研究,特别是弱势群体权利保护开辟一个新的理论空间和实践思路。     

The role and contribution of Nurture Groups in secondary schools: perceptions of children,parents and staff

Many secondary schools are now establishing Nurture Groups, an intervention primarily designed for infant school-aged children. However, there is little research indicating that this intervention can be applied effectively to secondary settings. The main aim of this research was to explore how Nurture Groups are implemented into the secondary sector and whether they can be a beneficial intervention for children with social, emotional and behavioural difficulties. The implementation of three secondary school Nurture Groups was examined through the views of 17 secondary school staff and eight parents using focus groups, and six children who had attended the Nurture Groups through individual interviews. Findings indicated that secondary school Nurture Groups can be a valued resource and have benefits for young people. However, they often have a different emphasis from those originally devised by Boxall, because of the developmental differences between sectors. Recommendations for secondary school Nurture Group practitioners are provided.     

文化研究视野下的成人消费教育研究

成人教育是在消费资本主义的环境中存在的。传统的成人消费教育普遍关注消费技巧,因而被置于社会、政治和文化领域之外。从文化研究的视野解读消费教育,可以发现,消费教育是一种政治领域。不同内容消费教育下的成人会对消费文化产生不同的态度。从文化研究的视野审视消费教育,为丰富成人教育的内涵和功能提供了可能。     

理解为残疾人学习的教育技术：福祉技术（Assistive Technology）——访谈约翰霍普金斯大学学者约翰·卡斯特兰尼

随着技术的进步和社会的发展,为残疾人和弱势群体使用的教育技术——Assistive Technology也得到了较快的发展。访谈者参考日本学者后藤芳在其著作《福祉技术入门》中对辅助技术的翻译,在这里将Assistive Technology按照意译翻译为福祉技术。需要指出的是,有很多人将Assistive Technology翻译为辅助技术,为了能够体现新技术对残疾人和弱势群体的关爱和辅助,访谈者的翻译与此一致并考虑了技术使用目的与情境。访谈者通过面对面访谈约翰.霍普金斯大学的约翰.卡斯特兰尼副教授和之后的数次邮件和电话沟通,介绍了国际上福祉技术现状、相关研究、趋势、热点及相关政策;同时介绍了相关的学会、刊物、学者、流派、现状。我们希望本文能够引起更多中国教育技术及相关领域学者对福祉技术的关注、设计以及应用,关注和研究社会弱势群体教育问题。