浅谈色彩与商业平面设计

色彩设计在商业平面设计中占有举足轻重的地位，是最基础但也最高深，最简单也最复杂的一个要素．本文论述了色彩在商业平面设计中的作用及意义，以及在设计中应该注意的几个问题．     

简论有线电视服务的缔约责任与合同义务——以一起涉费纠纷诉讼案为例

本文讨论了在强制缔约条款缺位的情况下,如何确认用户与有线电视网络经营者的合同关系,从而要求后者履行相应的合同义务。     

网上书店网站可用性对消费者购买行为的影响

本文采用实证研究方法,从消费者的角度研究网上书店网站的可用性,分析其对消费者购买行为的影响。实验选取了三个网上书店网站,邀请59名学生参加。结果表明,网站的可用性对消费者的购买行为有重要影响。网络消费者更加愿意在可用性好的网站购买,也更加愿意在将来重新访问可用性好的网站和将来在可用性好的网站再次购买。同时,研究发现,消费者在购买过程中,非常重视“注册简单”、“搜索引擎”和“响应时间”这三个网站功能要素。     

Ethical consumption applications as failed market innovations: exploring consumer (non) acceptance of ‘quasi’ market devices

ABSTRACT

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.     

消费行为学应用性教学模式改革

消费行为学课程是高校市场营销专业的一门专业基础平台课程,具有较强的实践性和应用性,仅靠传统课堂讲授的模式很难提高学生的实践能力。因此,必须改革传统的教学模式,突出其应用性的特点。应用性教学模式改革应从教学内容、教学方法、考评体系和教学质量评价展等方面进行全面的改革,以提高消费行为学的教学质量。     

百越族群典型服饰的流变与传承探析——以傣族服饰为例

文章首先从古代崖画、青铜器及纸本画等文物上分析百越族群原始服饰形象,接着用文献资料阐述百越族群以傣族为代表的服饰流变情况,最后探析其传统服饰的历史承袭。在传统服饰的传承中,折射了民族原始古朴的思想积淀。     

Everyday environmental education: five practices of ecologically minded teachers

Abstract

In this article, I report the findings from a qualitative study involving seven ecologically minded teachers who participated in a Critical Friends Group. Ecologically minded teachers are not necessarily trained or required to teach about environmental issues, yet they do so because of their values and beliefs. The participants shared the following five practices: exposing externalities, emphasizing active learning, providing multiple perspectives, asking critical questions, and collaborating with others. I describe these practices and make recommendations for future research.     

21世纪我国电子信息资源需求及开发利用的走向

本文在阐述了我国电子信息资源开发利用必要性的基础上，又分别论述了我国在新世纪知识经济条件下电子信息资源需求的变革及其用户需求引动下我国电子信息资源开发利用的走向。     

网络环境下小组协作学习策略初探

小组协作学习是现代远程教育的一种重要教学组织形式.搞好网络环境下小组协作学习,对于改变教学模式和学习方式,培养学生的自主学习能力、创新能力、研究性学习能力和团体协作精神,提高学生的信息素养都具有重要的作用.本文从现行小组协作学习的现状出发,初步探讨了在网络环境下开展小组协作学习的方法和途径.     

粗糙群的同构

主要讨论粗糙集理论在群上的应用,基于有关粗糙群中的等价关系、粗糙正规子群、粗糙商群,粗糙群中的同态和同构的概念,进一步讨论了粗糙群的同构,提出了粗糙群的三个同构定理,并给出了这些结论的一个严格证明,进一步丰富了代数中的粗糙集理论．