试论李渔小说戏曲创作思想中的商业意识

李渔是清初著名的剧作家，戏曲理论家和小说家。他在小说戏曲创作思想上与众不同的一个方面就在于具有商业，尽管已有一些学者谈到过其作品的商业色彩，但我认为，他们的论述尚欠充分，本文试从以下三个方面进行论述：（1）质量（2）改革（3）消费者。     

Why McNemar's Procedure Needs to be Included in the Business Statistics Curriculum

In business research situations it is often of interest to examine the differences in the responses in repeated measurements of the same subjects or from among matched or paired subjects. A simple and useful procedure for comparing differences between proportions in two related samples was devised by McNemar (1947) nearly 60 years ago. Although the technique has enjoyed widespread usage in both behavioral and medical research, it has unfortunately not received proper attention in marketing, advertising, consumer research, public relations, operations management, or organizational behavior endeavors—disciplines wherein it is particularly desirable to evaluate the significance of changes in attitudes, opinions, or beliefs regarding some campaign or strategy. Perhaps the major reason for this obscurity is simply a general lack of awareness as to its value and practical power. The McNemar test is generally not currently being taught to business statistics students. It is the purpose of this article to demonstrate the usefulness and applicability of the McNemar procedure to these aforementioned disciplines so that it may be more appropriately employed as an important confirmatory data analysis tool within the basic business statistics curriculum.     

浅析交际教学法中的师生角色

随着对语言认识的不断发展和深化,外语教学法也经历了相应的发展阶段。从几种传统教学法的不足之处和师生角色等方面入手,着重分析交际教学法中的师生角色,并对交际教学法中小组学习的意义、大体实施方法和在此过程中的师生角色做初步的探讨。     

少数民族大学生学业自我效能感研究

采用问卷测量少数民族大学生学业自我效能感差异,并用独立样本t检验和方差比较其在各人口统计变量上的差异,为提高少数民族大学生学业水平和能力、促进其身心健康的研究提供了理论依据。研究结果表明,少数民族大学生有中等偏上程度的学业自我效能感;学业自我效能感在不同人口统计学变量上存在一定差异性。     

宋代“江西词派”商榷

两宋时期,江西地区涌现出较多的词人,取得了比全国大多数地区词人都要突出的成就,但由于他们的词学理论、词作风格及领袖人物都与全国其他地区词人相一致而未形成自己的区域特色,故不足于形成"江西词派",有的论者所提出的两宋"江西词派"之说并不成立,宋代江西词人是以词人群体的方式活跃在两宋词坛上的。     

关于我国消费者协会完善的几点建议

对消费者的保护是一项复杂的系统工程,消费者社会组织在其中具有重要的作用。我国的消费者社会组织主要是中国消费者协会和地方各级消费者协会,自成立起为维护消费者权益做出积极的贡献。但是相比较而言,我国消费者协会的功能还具有很大的局限性,在组织机构设置、发挥教育消费者职能、为消费者寻求救济提供服务等方面都需要进一步改进。     

用群论方法讨论轨道杂化理论

用群论方法讨论了轨道杂化理论 ,以确定哪些原子轨道的线性组合可得出对称性正确的杂化轨道 ,每个原子轨道对每个杂化轨道有多少贡献     

Understanding the effects of physical experience and information integration on consumer use of online to offline commerce

Online to Offline (O2O) commerce commands intense attention from both academic and practical fields, but the unique features of O2O commerce and how these features affect consumer use of O2O commerce remain unclear. Based on an analysis of the features of O2O commerce, we build a research model integrating perceived value theory and the technology acceptance model to examine the influence of the features of O2O commerce on consumer use intention. The research model is tested with data collected from a field survey using structural equation modelling. Two crucial features of O2O commerce, namely, “physical experience” and “integration of online and offline information”, are shown to exert significant impacts on consumer use intention via the classic core constructs of perceived benefit, perceived usefulness, and perceived value. The findings validate the two features’ impact on consumer use of O2O commerce via both technological and economic attributes. The implications for merchants’ and platforms’ operation in O2O commerce are discussed.     

The impact of social media on consumer acculturation: Current challenges,opportunities, and an agenda for research and practice

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.     

A comparative assessment of sentiment analysis and star ratings for consumer reviews

Electronic word of mouth (eWOM) is prominent and abundant in consumer domains. Both consumers and product/service providers need help in understanding and navigating the resulting information spaces, which are vast and dynamic. The general tone or polarity of reviews, blogs or tweets provides such help. In this paper, we explore the viability of automatic sentiment analysis (SA) for assessing the polarity of a product or a service review. To do so, we examine the potential of the major approaches to sentiment analysis, along with star ratings, in capturing the true sentiment of a review. We further model contextual factors (specifically, product type and review length) as two moderators affecting SA accuracy. The results of our analysis of 900 reviews suggest that different tools representing the main approaches to SA display differing levels of accuracy, yet overall, SA is very effective in detecting the underlying tone of the analyzed content, and can be used as a complement or an alternative to star ratings. The results further reveal that contextual factors such as product type and review length, play a role in affecting the ability of a technique to reflect the true sentiment of a review.