Explaining Method Effects Associated With Negatively Worded Items in Trait and State Global and Domain-Specific Self-Esteem Scales

Several investigators have interpreted method effects associated with negatively worded items in a substantive way. This research extends those studies in different ways: (a) it establishes the presence of methods effects in further populations and particular scales, and (b) it examines the possible relations between a method factor associated with negatively worded items and several covariates. Two samples were assessed: 592 high school students from Valencia (Spain), and 285 batterers from the same city. The self-esteem scales used were Rosenberg's Self-Esteem Scale, the State Self-Esteem Scale, and Self-Esteem 17. Anxiety was also assessed with the State-Trait Anxiety Inventory, and gender and educational level were taken into account. The models were conducted using a multiple indicators and multiple causes (MIMIC) model framework. The evidence in this research pointed out that method effects were present across the different measures of self-esteem. Moreover, a significant and negative effect of anxiety on method effects was present across scales and samples, whereas no effects of age or educational level where found.     

浅谈英语广告语中的仿拟现象

仿拟是一种常见的修辞格,在英语广告语中使用广泛,从而使广告形象生动、立意深刻,给消费者以过目不忘之感,使其产生购买欲望,最终达到促销和劝购的功能.文章阐述了广告、广告语和仿拟的定义,继而以仿拟在英语广告语中的运用形式——仿词、仿语和仿句——为框架,列举分析仿拟在英语广告语中应用的成功体例.     

“合作学习”策略在翻译教学中的应用

在翻译教学中,传统的教学模式存在着忽视学生主体性、学生自主学习能力差及教师作业批改量大等诸多弊端。结合翻译教学,对"合作学习"策略指导下的翻译教学模式进行了初步探讨和实践,针对具体情况,将一般意义上的"合作教学"程序做了灵活调整,而后逐步分析教学效果,对比成绩,总结实施效果。在教学过程中教师为辅助,最大限度地发挥学生的学习主动性,调动学生的积极性和学习热情,培养学生独立发现问题、解决问题的能力,强化师生间、生生间的团结合作精神,相互学习,相互帮助,共同进步。     

语块对二语习得者口语输出的影响

分析了近几年语块领域的一些研究中的和发现,针对语块的作用,尝试其对二语学习者的口语影响作出解析,以期在二语口语的学习过程中找出一种效率较高的可行方式.     

全运会背景下辽宁省体育产业经济效应分析

介绍了辽宁省体育产业的现状,对近三届全运会体育产业经济效应进行了深入的对比分析,并对十二届全运会背景下辽宁省体育产业的经济效应进行了展望：在全面振兴东北老工业基地、建设辽宁沿海经济带、加速沈阳经济区建设的重要时期,第十二届全运会的召开,势必会对辽宁省经济社会的发展起到重要的推动作用,同时也将为辽宁体育产业的发展提供重大机遇和新的动力.     

我国上市公司大股东占款行为的经济伦理学研究

我国上市公司存在着大股东占款的问题,这会对公司经营业绩、中小股东利益以及证券市场产生严重危害。控股股东义利观的倒置会造成公司经营业绩的下滑,而管理机构义利观模糊状态下的监管失位则会导致资本市场的不健康发展及公众利益受损,原因就在于股权分置。流通股股东与非流通股股东价值理念的冲突是其形成并发展的内生原因,而政府习惯性干预市场的思维方式则是外生原因。只有切实提高上市公司股东及政府经济伦理意识并完善相关制度安排时,才能从根本上杜绝大股东占款行为的发生,实现上市公司与国民整体的协调发展。     

政府规制与社区治理对茶农减量施药行为的影响

为有效提升茶农减量施药行为,推动农业绿色发展,以陕西、四川、浙江、安徽4省地理标志保护区818户茶农的实地调查数据为基础,采用逐步回归和调节效应模型分析政府规制、社区治理如何对茶农减量施药行为产生影响。研究发现：现阶段农户的过量施药行为普遍存在;在未引入社区治理情境下,政府规制对农户减量施药行为有显著促进作用;在引入社区治理情境下,政府规制促进作用减弱,社区治理对农户减量施药行为有显著促进作用;调节效应结果表明政府规制与社区治理在规制农户减量施药行为时属于互补作用;农户减量施药行为还受家庭党员情况、病虫害防控认知及信息化水平等因素的显著影响。政府为提高规制效率,应引入社区治理机制,出台以社区治理为主、政府规制为辅的相应政策。     

Applying user analytics to uses and effects of social media in China

ABSTRACT

We introduce what user analytics can do in the first half of the paper and then illustrate how to do user analytics in the second half. In the current context, user analytics refers to a set of diverse communication research methods on uses and effects of social media. User analytics has evolved from TV ratings research to online user research. The history illustrates what data sources, measures, and analyses can be used for what types of research questions under user analytics. We discuss the similarities of and differences between user analytics and other methods of computational communication research (e.g. content mining and online experiments), and compare the strengths and weaknesses of user analytics with traditional quantitative methods (e.g. survey). Finally, we present an application study of Chinese bloggers to demonstrate how to employ user analytics methods to study the production, consumption, and effects of user-generated content.     

论电视主题性报道的多维视角对主流化效果的影响

电视主题性报道在主流意识形态的传播与推行中具有举重轻重的作用;主题性报道的多维视角已成为影响主流化效果实现的重要因素。     

Frontpage 98页面特效制作

Fontpage 98是一个设计网页的软件 ,它支持所见即所得的编辑方式 ,用户不需要掌握很深的网页制作技术知识 ,即可设计出极富特色的网页 ,掌握它的特效制作技巧 ,页面便会丰富多彩 ,极富动感