Paving the Olympic Dream: The Politics of the 2007 Pan-American Games in Rio de Janeiro

Abstract

The making of the 2007 Pan-American Games, held in the city of Rio de Janeiro, marked the beginning of the long transformation that this city would undergo in connection to sports mega-events. This paper revisits how the 2007 Pan-American Games were largely produced under the promise that its legacies, particularly the infrastructural ones, could be effectively mobilized in order to strengthen the chances of bringing the Olympics to Brazil for the first time. Whereas this rhetoric has proven somewhat successful in helping the city to secure the right to host the 2016 Olympics, the alleged connection between both events has shown to be much more limited than its proponents had initially advertized. In reality, most of the venues constructed for the Pan-American Games had to be thoroughly renovated for the Olympics, while some of them presented structural problems and/or failed to meet the standards imposed by international sports federations.     

Canada and the Pan-American Games

Abstract

Canadians have been involved in every edition of the Pan-American Games since they were inaugurated in Buenos Aires in 1951. That participation has provided thousands of Canadian athletes, coaches, and officials memorable international experiences. But the focus of Canadian involvement with the Pan-Ams has been the staging of games as a strategy for city building, city branding, and infrastructural investment. This paper examines the Pan-American Games of Winnipeg in 1967 and 1999 and Toronto 2015 as exemplars of that strategy. It argues that with the successes of those games, major games hosting has become virtually an article of faith of Canadian sport policy.     

Asian Martial Arts: The Anarchic Legacy of the War Machine

Abstract

The renaissance of Asian martial arts is a conspicuous example of cultural hybridity in a global setting. Globalization brings these arts under the dual sway of cinema and sport to a degree unprecedented in their history. This pull, which I describe in terms from Deleuze and Guattari as deterritorialization, creates new challenges for Asian martial arts practice. To explore these challenges and their stakes, I demonstrate the relevance of the concept of the war machine from Deleuze and Guattari, and discuss their distinction between weapons and tools as it bears on Asian martial arts history and practice.     

Olympics,Media and Politics: The First Olympic Ideas in Brazilian Society During the Late Nineteenth and Early Twentieth Centuries

Abstract

The Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers.     

武术入奥求发展的利弊分析

中华武术和奥林匹克运动无论从起源、发展轨迹、民族性格，还是从具体操作来看，都是两个难以相容的主题．北京申奥成功与武术入奥、武术发展并不能画上等号，为求入奥而削足适履的武术项目不利于中华武术文化在全世界的传播，武术入奥求发展弊大于利．     

2008年奥运会隐性市场行为的法律规制

本文对奥运会隐性市场的涵义及其行为的主要表现形式进行了相应的阐述,并针对我国现行的法律规范的缺陷,提出了对2008年奥运会隐性市场行为的法律规制措施。     

从福建省大学生运动会看我校田径运动的发展

通过对省 １０、１１两届大学生运动会莆田高等专科学校田径运动员比赛成绩的综合分析，指出该校田径运动总体水平有较大提高，但女强男弱，薄弱项目和空白项目依然存在。针对上述现状，提出发展对策与措施，旨在推动该校田径运动的稳步发展。     

泉州市"十一五"经济发展基本战略决策分析——产业结构调整在区域上的重新定位和集聚

通过对泉州企业抽样调查及总体经济统计,在产业结构调整优化第二产业加快发展第三产业的战略研究中,引入AHP决策分析方法,着重探讨泉州究竟如何抓住时机,发挥区位优势,合理选择主导产业的优先发展顺序,促进城市经济全面发展,并使之尽快成为海峡经济带上的核心增长极。从未来发展的角度,给出泉州产业集聚模式的演变及发展趋向,从而为政府制定经济政策措施提供参考。     

关于奥运会背景下体育营销发展思路和经验的探讨

体育营销是提升企业品牌知名度与品牌形象,扩大产品销售和提高企业市场竞争力的有效方法。在奥运会体育营销战略中,企业应将商业营销与人文精神、创造力、持续性、整合等概念相结合,使得受众更深刻地理解体育精神,满足产品带来的高层次的精神需求,提升和延伸品牌价值。