The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

Turning the Country into an “Immense and Clamorous Stadium”: Perón,the New Argentina,and the 1951 Pan-American Games

Abstract

During the Peronist regime (1946–1955), the Argentine government encouraged and financed a wide variety of sports activities. This investment bore fruit internationally and Juan Perón tried to make political capital out of the achievements of Argentine individual athletes or national teams in international competitions. Such achievements were presented as a collective victory of Argentine society, transcending the divisions of social class, ethnic origins, place of residence, or political affiliation. Argentine participation in the London Olympics in 1948, the hosting of the world basketball championship in Buenos Aires in 1950, and above all the organization of the first Pan-American games in the Argentine in March 1951, all, served to promote patriotism and national unity at home and improve the country’s image in the international scene. This paper focuses on an analysis of a 250-page book published by the sports magazine Mundo Deportivo, sponsored by the Peronist government, on the eve of the games. Both the text and the images attest to its populist character, its quest for modernity, emphasis on social mobility, and an authoritarian way of imposing national unity. The initiative to hold such games in Argentina dated back to 1940 but it had to be postponed twice: first to 1948 because of the Second World War, and then to 1951 because of the London Olympic Games. Perón’s government wanted these games to serve as a proof of the regime’s success. To that end, the president urged the organizers to ‘spur no effort’, promising them any financial assistance they might need. A year and a half before the inaugural ceremony, held at the Racing stadium (officially named the President Perón Stadium), the organizational effort moved into high gear, and Perón supervized it personally. Argentina was indeed the big winner in this event, its athletes capturing a total of 153 medals.     

Canada and the Pan-American Games

Abstract

Canadians have been involved in every edition of the Pan-American Games since they were inaugurated in Buenos Aires in 1951. That participation has provided thousands of Canadian athletes, coaches, and officials memorable international experiences. But the focus of Canadian involvement with the Pan-Ams has been the staging of games as a strategy for city building, city branding, and infrastructural investment. This paper examines the Pan-American Games of Winnipeg in 1967 and 1999 and Toronto 2015 as exemplars of that strategy. It argues that with the successes of those games, major games hosting has become virtually an article of faith of Canadian sport policy.     

关于奥运会背景下体育营销发展思路和经验的探讨

体育营销是提升企业品牌知名度与品牌形象,扩大产品销售和提高企业市场竞争力的有效方法。在奥运会体育营销战略中,企业应将商业营销与人文精神、创造力、持续性、整合等概念相结合,使得受众更深刻地理解体育精神,满足产品带来的高层次的精神需求,提升和延伸品牌价值。     

北京奥运会对残疾大学生体育态度的影响

使用自编的《北京奥运会社会态度问卷》对长春大学特殊教育学院的329名残疾人大学生进行了测试,结果显示,北京奥运会的成功举办对残疾大学生的体育态度产生了较大的积极影响,残疾大学生对北京奥运会成功举办有着积极的认知。但与健全学生相比,残疾大学生对体育运动的态度比较消极,其参与体育运动的程度较低。应加强对残疾人大学生的体育运动指导和奥运精神的教育。     

第三帝国时期的德国体育及其语言

纳粹统治时期种族主义盛行,体育运动也未能自外其中,沦为国家政治的工具。而体育术语本土化的规范,似是黑暗政治中的一道学术微光。本文采用文献分析法,以1936年柏林奥运会及《奥林匹克手册》为例,对该时期的德国体育战略及体育语言工作进行分析。     

北京冬奥会筹备对运动休闲基地建设的示范作用研究

北京冬奥会雪上项目将在张家口市崇礼区进行,冬奥会筹备工作的重点也就集中在了这个过去名不见经传的小镇上了。虽然距冬奥会开幕还有近2年的时间,但崇礼区作为滑雪运动圣地已蜚声海内外,国外专业滑雪运动队将它作为训练基地外,国内业余滑雪运动者也从全国各地涌向这里。如今,张家口市整个经济被冬奥会激活了,其产业结构也已因崇礼区滑雪运动休闲基地实现了从农业经济向资源旅游经济的转型。虽然冬奥会筹备是国家级的大事,但张家口崇礼区的建设筹备仍然对全国休闲运动基地建设具有示范指导意义。     

Did London 2012 deliver a sports participation legacy?

Despite the increasing academic interest in the analysis of the Olympic legacy, there is a relative knowledge gap as far as sports participation legacy is concerned. The authors bridge this gap by analysing the short-term sports participation legacy of the London 2012 Olympic and Paralympic Games on the adult population in England. By using data from the Active People Survey and considering different sports participation variables and the effect of the economic climate, results demonstrate a positive association with participation from hosting the Games. Participation rates were adjusted to take into account seasonality and changes in the gross domestic product (GDP), accounting in this way for the effect of the recent economic recession. The biggest effect was observed in relation to frequent participation (at least three times per week for at least 30 min) in the year immediately after the Games. In 2014, the sports participation rates fell relative to 2013 but remained higher than pre-Olympic levels. The sport participation legacy of the Olympic Games appeared to have significant differences between socio-demographic groups.     

我国优秀青少年男排运动员专项体能特征的评价研究

运用文献资料、专家访谈、录像观察和数理统计等科研方法,以东京奥运周期中23届和24届羽毛球世锦赛成绩为主要依据,分析我国男子羽毛球发展现状及各国在各单项上的竞技实力,前瞻东京奥运会周期世界男子羽毛球竞争格局。结论如下：我国男子羽毛球队虽然取得了不少成绩,但也面临着人才青黄不接、年轻选手比赛经验不足,心理素质较差、技战术观念滞后等的尴尬局面。在竞争格局上,中国男子羽毛球队在世界羽坛上的优势地位遭到了严峻挑战,以丹麦为首的西方国家羽毛球队实力逐渐增强,亚欧之间的竞争力呈缩小之态势。在男子单打项目上,呈现出群雄逐鹿的局面;男子双打项目,则呈现出三足鼎立之势;混双方面,我国实力强劲,力压群雄,保持着较强的竞技水平。