Purpose: The purpose of this study is to investigate the impact of interpersonal communication on the adoption of agri-environmental measures (AEM) by organic farmers in Germany.
Methodology: The study used the logit model to predict the probability of adoption behaviour, and Social Network Analysis (SNA) was conducted to analyse the question of whether validating information about organic farming provided by interpersonal information sources is associated with communication frequency.
Findings: Our findings demonstrate that being an early adopter of organic farming practices and frequent contact with young and highly educated farmers increases the probability of adoption of other AEM. However, contact frequency in interpersonal networks was found not to be a significant determinant for explaining adoption decisions. Frequently communicating farmers in the network are more likely to attribute higher levels of importance to organic farming information received from formal actors than to information received from informal actors.
Practical Implications: If young and highly educated farmers, who can be considered as informal opinion leaders, are approached by the extension services, then an effective diffusion of information on AEM can be expected. To support the AEM adoption, a platform should be provided by state agencies that would enable organic farmers to understand the environmental benefits achieved over the time.
Originality/value: This study contributes to the scientific discussion on the role of interpersonal communication on AEM adoption. A new aspect is our consideration of organic farmers adopting additional AEM. Moreover, we highlight organic farmers' validation of the importance of formal and informal information sources on organic farming. 相似文献
The role of informal networks in the development of regional clusters has recently received a lot of attention in the literature. Informal contact between employees in different firms is claimed to be one of the main carriers of knowledge between firms in a cluster. This paper examines empirically the role of informal contacts in a specific cluster. In a questionnaire survey, we asked a sample of engineers in a regional cluster of wireless communication firms in Northern Denmark a series of questions on informal networks. We analyze whether the engineers actually acquire valuable knowledge through these networks. We find that the engineers do share even quite valuable knowledge with informal contacts. This shows that informal contacts represent an important channel of knowledge diffusion. 相似文献
This investigation increases our understanding of the interpersonal interactions that take place during co-operative group work (CGW) among children nominated by their peers as bullies, victims and bystanders. Using the method of Interpersonal Process Recall (IPR), children were given the opportunity to explore their own and others' feelings and actions during video replays of co-operative group work at two time points over an eight-month period, and to share their emotional responses with other members of the group. The study indicated that CGW had an impact on the expression of some emotions. At Time 1, bystanders expressed more enjoyment of CGW than either bullies or victims; at Time 2, these differences had disappeared. However, the tendency of victims to deny their feelings in comparison to bullies and bystanders remained. The implications for educational practice are discussed. 相似文献