Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

美、日、韩终身教育发展的经验及对我国的启示

建立终身教育体系已成为当今世界各国教育改革和发展的共同趋势。美国、日本、韩国等发达国家已经建立了较为完备的终身教育体系,他国在法律保证、制度保障、社会参与、资源建设等方面的即有经验,对于我国构建中国特色的终身教育体系提供了宝贵的启示。     

“世俗”生存的长久体验与关怀－－评余德庄长篇新作《太阳雨》

余德庄长篇新作《太阳雨》，是“世俗”生存的长久体验与关怀的结晶，不仅突破了当今广泛存在的由学作品和哲学作共同营建的关于美好人生和理想生活的心造幻影，而且本身叙述的生活故事有着相当深刻的内涵。     

Comparing Digital Apples and Oranges: A Comparative Analysis of e-Books Across Multiple Platforms

This session reported the findings of a comparative analysis of how e-books are represented across multiple platforms. In this session, the presenters shared the results of a study that examined how a sample of academic e-books are represented across different platforms. Topics of analysis included: the inclusion of various metadata, the visual presentation of e-book content, and variations in search results. This presentation also focused on the similarities and differences between e-book representation and what impact these various representations might have on users of academic e-books.     

Reimaging Public Libraries as Learning Communities: What Library Stories Can Tell Us

This article describes a study conducted in York County, Pennsylvania, on its countywide library system framed within the context of the statewide “Reimaging Libraries” Get Storied initiative, developed and marketed by organizational story consultant, Michael Margolis. Understood as an essential aspect of culture re-imaging and change, narratives were collected from library personnel by undergraduate students at Pennsylvania State University-York as part of a service-learning initiative (directed by the first author). Working closely with the library district consultant (second author), we assess the success of the initiative and make some recommendations for culture reimaging through the practice of storytelling.     

让学生在课堂中亲近生活

《买东西看什么》这一课的教学活动表明:教学目标源自学生生活;情感激发源自丰富的学生活动;价值体验源自社会生活;指导生活实践源自活动延伸。小学品德课就应该引领孩子在课堂中亲近生活,从生活走向课堂,从课堂回归生活,让他们在感受与领悟中得到收获。     

中国近代三次禁烟运动之比较

近代中国鸦片烟毒泛滥成灾，因此，中国人民曾多次掀起全国性的禁烟禁毒运动。大规模的禁烟运动有三次，即林则徐禁烟运动、清末明初禁烟运动和国民政府“二年禁毒、六年禁烟”运动。这些运动发生的国内处背景、禁烟措施、效果以及民众的表现，都有不同。虽然，这些运动终未能彻底解决烟毒问题，但经验教训却可供后世借鉴。     

幼儿快乐英语情境教学——南京晓庄学院学前教育专业幼儿英语教学法课程改革

幼儿英语教学法已经成为学前教育新兴的一门专业课程,幼儿英语教学法课程改革是一项具有创新意义的课题。改革后的课程在授课模式上讲求理论与实践的紧密结合,在授课内容上强调与语言课程的分离,其基本特征为平等对话、角色变换、园园合作、共同创造。     

高职市场营销专业职业技能培养的思考

高职市场营销专业职业技能培养目标应体现出实用性，职业技能教学要突出训练性，职业技能考核要体现开放性，这样才能更好地体现出高职的教育特色，有利于学生职业技能的形成。     

英语课程改革理念探究

章主要阐述基础教育课程改革所倡导的活动式教学方法的特点和优越性，并探讨了如何在英语教学中采用活动式教学方法。