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61.
《Sport Management Review》2014,17(3):362-375
Corporate sponsorship is now commonplace across the college athletic landscape; however, the introduction of naming-rights sponsorships for college football stadiums has been a significantly slower process. Although there are several Division I Football Bowl Subdivision (FBS) programs that have secured naming-rights partners (i.e. University of Minnesota), this practice is still the exception rather than the norm, which is also true in many other global sport contexts. In order to better understand this phenomenon, the goal of this study was to investigate fans’ attitudes related to sponsorship, tradition, and commercialism in college football. The results indicated fans that had more positive attitudes toward sponsorship had more positive behavioral intentions toward both the football program and a potential naming rights partner. On the other hand, those who had more positive perceptions of the institution's football tradition and venue had more negative behavioral intentions. Theoretical and practical implications are discussed, as well as suggestions for future research. 相似文献
62.
本文借鉴社会交换理论和不确定性理论,利用810份问卷数据进行回归分析,实证研究员工工作价值观、组织公平对离职倾向的主效应和调节效应及其代际差异。研究发现：（1）工作价值观是员工离职倾向强前置预测因素,且预测效应存在代际差异;（2）舒适与安全和能力与成长型工作价值观对离职倾向具有负向作用,且舒适与安全的负向效应更大,而地位与独立对离职倾向具有正向作用;（3）工作价值观对离职倾向的预测作用在“70后”中效应最强,在“90后”中最弱;（4）组织公平部分调节了工作价值观对离职倾向的预测效应,如组织公平放大了舒适与安全型价值观对离职倾向的负向预测效应,减弱了地位与独立型价值观对离职倾向的正向预测效应,且调节效应在代际之间存在显著的差异。 相似文献
63.
采用探索性因素分析、多元方差分析与结构公式模型对影响社会体育专业学生的就业因素进行了探讨。分析社会体育专业学生的职业感性认识(包括预期职业满意感和职业承诺)和就业意图。通过设计问卷,调查收集数据,采用对未实习与已实习的社会体育专业学生进行问卷调查。实验表明实习两组学生在实习开始阶段,态度并无差异;实习后实验结果显示,完成全部实习的学生对于社会体育行业的工作态度明显比未完成全部实习的学生消极。此外,通过结构方程模型检验,显示出职业承诺能够影响学生的预期职业满意感和从业意图。 相似文献
64.
对自我改变的努力为什么容易失败的一系列研究进行了总结,并提出了自己的创新性观点。结合对自我改变的理论探讨,对自我改变的心理策略进行了系统归纳和概括,使之成为一个完整的思想方法和行为策略体系。 相似文献
65.
李凯亮 《江西教育学院学报》2014,(5):53-57
我国《商标法》为彰显商标的使用价值规定了商标连续不使用撤销制度,发挥该制度的作用首先须对"商标使用"判断标准做出界定。考量商标权利人使用商标的使用意图,需综合市场份额、商品或服务的性质、市场特点、使用的规模和频率等因素,以认定商标使用意图是否是真实的、善意的。商标的使用行为需让消费者识别其商品来源,发挥商标识别功能,对于违反行政法规定的商标使用和未在指定商品或服务上进行商标使用,理应属于商标法意义上的"商标使用"。从使用意图和使用行为双重视角下对商标使用进行考量,构建二者的关系,最大限度发挥出商标所蕴含的价值。 相似文献
66.
This article’s results are part of project Sami, which examines the school system imposed by Islamic State (ISIS) on the territories under its control between 2014 and 2017. It describes and explores ISIS’s educational intentions as formulated in the textbooks and workbooks the organization produced to frame how secular subjects were taught in primary schools. The results shed light on how ISIS describe its curriculum and analyzes what has been included in the Arabic, mathematics, science, geography, history and English textbooks. The article concludes that each of these school subjects has been used by ISIS to further its political and religious agenda, although in very different ways like militarization, banalization of violence and the establishment of its complex and extreme but also fragile Islamic doctrine. It also suggests possible courses of action, intervention and research for internally displaced children or children in detention who have experienced this alternative education system during wartime. 相似文献
67.
68.
李晓岚 《襄樊职业技术学院学报》2013,12(4):5-7
通过对襄阳市2013届中高职毕业生求职意向的问卷调查,分析新形势下大中专毕业生在就业创业前的准备、价值取向、求职期望等方面的现状与特点.据此提出襄阳市吸引大中专毕业生来襄就业创业的工作建议. 相似文献
69.
It is generally accepted that Assessment for Learning (AfL) strategies are effective in teaching and learning. Approaches within this framework include the use of formative feedback, self and peer assessment and setting and discussion of learning intentions (LIs) and success criteria (SC). There has been a great deal of research into AfL strategies, but perhaps less into the way that the use of LIs and SC are actually perceived by teachers and their pupils. The purpose of the research described in this paper was to investigate teachers’ and pupils’ perceptions of AfL strategies, focusing specifically on LIs and SC within lessons. Findings showed that while both cohorts agreed on the usefulness of LIs and SC, in practice they were rarely discussed in class. Teachers displayed a variety of understandings regarding their purpose, and some learners, while appreciating their value for revision purposes, also expressed frustration at the tokenistic way in which they were implemented. The results of this study could be helpful in informing the wider education community about how LIs and SC are viewed by teachers and learners with a view to ensure understandings are consistent with research and policy through focused professional development courses. 相似文献
70.