风险的呈现及其隐匿——从“太湖水污染”报道看环境风险的媒体建构

本文以媒体建构论为理论框架,对六家报纸2007年太湖水污染报道进行内容分析,从消息来源、报道主题、风险归因方式及报道立场等方面考察媒体如何报道与呈现相关环境风险。研究发现,不同类型媒体在消息来源与风险归因方式上不存在显著差异,均高度依赖政府信源,存在简单化归因倾向;但在报道主题和报道立场上存在显著差异,当地媒体在政府主导型的报道框架下表现出明显的负面新闻正面报道的宣传逻辑。     

学术期刊共媒体云与自媒体库互动融合的构想

【目的】 结合新时代对学术期刊发展提出的新要求,探讨学术期刊媒体融合的宏观架构设计和有效路径。【方法】 采用文献法明确当前研究的趋势和不足;采用访谈法了解学术期刊四大利益主体的特征、需求及学术期刊媒体融合面临的问题;采用实地调查法明确学术期刊媒体融合的现状与需求,并提出新的媒体融合模式。【结果】 创造性地提出“共媒体云+自媒体库”的互动融合模式,根据学术期刊准产业化运营的整体构想,着眼于学术期刊核心竞争力整合学术内容生产的核心环节,联结四大利益主体,通过相辅相成、互动提高的运行机制促进学术期刊的共生发展。【结论】 “共媒体云+自媒体库”互动融合打破期刊层面和个体层面的传统壁垒,加强两者间的知识共享与互动反馈,突显并强化各自的优势：共媒体云能突显学术期刊的核心业务,兼容多种媒体形态,有利于学术期刊核心竞争力的提升,实现可持续发展;自媒体库有利于促进学术期刊及相关利益主体的有效互动,拓展稿件来源和传播渠道,从源头上提升学术内容生产水平,实现学术利益共同体的互促共赢。     

College students’ perceptions of television portrayals of Hispanics

Based on questionnaire responses from 381 undergraduate students, this study sought to examine perceptions of Hispanics on television. Results revealed that college students perceive Hispanics portrayals on television are mainly stereotypical and often highlight negative perceptions (e.g., lazy and ill-tempered). Students regarded Hispanics to be hardworking and to prioritize culture. Perceptions of Hispanic men were mainly controlling figures and Hispanic women were mostly caretaking characters. These findings suggest that television can affect the way college students view and possibly communicate with Hispanics.     

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.     

The false dichotomy of message desirability in third-person effect scholarship

Meta-reviews of the third-person effect literature explain that scholars have assumed that certain messages are desirable or undesirable. In response, this study examines messages that vary in their social desirability so that we can better understand the specific characteristics of socially (un)desirable messages, how people account for changes in their perceptions of a message’s desirability, and the resulting behaviors from those perceptions.     

简·温纳的理想与现实

梳理美国著名音乐期刊《滚石》创办人简.温纳的办刊经历和编辑思想,探讨新闻出版事业在社会文化发展进程中的作用,为我国期刊传媒业发展提供借鉴。     

Television Spoilers Recast as Narrative Teasers

This article analyzes online qualitative survey responses from 43 television time shifters who knew narrative content (spoilers) about a particular show before they decided to watch. Twenty of the study participants cited narrative content and/or their spoiler sources as the reason they chose to watch. We ultimately argue that television spoilers can function as teasers, leading would-be viewers to enjoyable shows. In doing so, we expand the definition of spoiler, offering insight into how spoilers can create rather than ruin opportunities for narrative pleasure.     

Muslim Women’s Use of Internet Media in the Process of Acculturation in the United States

This study examines how Muslim women use Internet-based media in the process of acculturation in the United States. Grounded theory methodology (Glaser, 1992) and Sam and Berry’s (2006) model of acculturation were used as theoretical and analytical frameworks. Semi-structured interviews were conducted with 14 Muslim women to learn about their media use and experiences in forming and maintaining relationships in the United States. Educational opportunities were an emerging theme in the determining factors of immigrating to the United States. The data indicated that Muslim women use a variety of Internet-based media such as Facebook, Skype, WhatsApp, Instagram, and Viber for communicating with family and friends locally and abroad. A majority of the participants reported that social media allowed them to express a part of their identities. The data suggests that the participants attained the level of acculturation defined as integration. The participants use these media to build and create relationships in their new communities. The combined relationships the participants maintain both locally and abroad seem to play a role in the creation of balance in their lives, which allows them to thrive in their new communities, at school, and at work.     

Taking a Closer Look at the Factors That Influence Ethnic Identity

Ethnic identity (EI) has long been known to supersede race as a predictor for attitudes and behaviors. However, little is known about the constituent parts that comprise and influence ethnic identity. In order to improve communications that target EI, we examine both demographic and communication variables to determine which have a greater pull on people’s attitudes and actions. Race appears to moderate the effects of age on ethnic identity, whereby age was negatively related to ethnic-identity exploration among White participants and positively related to ethnic identity commitment among Black participants (p < .05). Having a higher income, print-media use, and information-engagement orientation were also positively correlated with ethnic identity; education and gender were not. Implications and future directions are discussed.