Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources

As the demonstration of corporate goodwill through mega event sponsorship becomes increasingly challenging, sponsors often link their sponsorship to corporate social responsibility (CSR) activities. However, finding adequate ways to communicate CSR-linked sponsorship is challenging. This research examines the relative effectiveness of three message sources from which CSR-linked sponsorship information can be communicated to consumers: the sponsor, the sponsored property, and the news media. Drawing on the Persuasion Knowledge Model, this study proposes differences between these message sources regarding their level of persuasion knowledge activation, which affects consumers’ CSR perceptions of and attitude toward the sponsoring brand. The results of an experimental study show that CSR-linked sponsorship information from both the sponsor and the sponsored property result in higher persuasion knowledge activation than when this information comes from the news media. The results also reveal that the two serial mediators, persuasion knowledge activation and CSR perception, transfer these effects of message source to consumers’ attitudes toward the sponsor.     

新疆高校大学生手机短信消费动机调查

手机短信已成为高校校园文化的一部分。文章运用问卷法和访谈法调查新疆高校大学生手机短信消费动机。调查表明:手机短信不仅是大学生满足心理需求的手段,而且是人际交往的有效工具;最后,对如何构建校园短信文化提出了建设性的意见。     

语义网格环境下的资源协同学习平台研究

网格计算技术为构建支持动态、开放、群体行为的跨组织大规模协作提供了良好的技术和环境支撑。在分析了语义网格相关的元数据描述、本体服务的基础上,构建了基于语义网格的教育资源协同平台体系结构,通过网格中间件技术和基于消息的发布/订阅(Pub/Sub)机制提供协同消息的发送和接收,实现协作支持服务功能,使用户获得真正所需要的资源。     

电子政务留言反馈系统中的信息管理研究*

针对电子政务留言反馈系统中公众留言信息的管理，设计留言信息管理的流程和算法，并结合实例从公众留言页面和留言管理页面两个层面描述公众留言信息管理的实现过程。     

高校图书馆短信平台的服务模式分析

总结了图书馆短信平台服务的特点,并针对其特点指出短信平台服务存在的问题,进一步分析了短信平台服务的模式,提出了今后的发展方向。     

网页中留言板功能的实现

介绍了在网页中实现留言板功能的技术条件,并给出了制作留言板的详细过程。     

基于消息中间件的企业信息通道的设计与实现

企业信息通道是基于消息中间件,负责企业内部数据的交换。通过消息中间件系统可以方便的加入到通道中,参与数据交换,而无需任何修改。本文对该系统进行了分析和设计,对它的各组成部分进行了详细的论述,并给出了开发中的主要技术问题和解决方法。该系统有良好的可靠性,异步性,开放性,跨平台性。     

报纸消息标题与通讯标题的差异

报纸消息标题与通讯标题的差异,主要表现在:在与新闻事实的关联度上,前者密切,后者较松散;在形式表现上,从句型句式、结构形式到破折号使用、标题长度,二者区别明显;在审美要求上,从功能、艺术手段运用到主体意识强弱,二者区别明显。     

移动选课和成绩查询系统的研究与实现

本文重点介绍了移动选课和成绩查询系统的设计框架、客户端和服务器端的设计实现,通过开发MIDP无线应用程序访问教学服务器来实现通过移动设备来选课和成绩查询的功能。系统采用数据序列化来避免客户端和服务器端处理数据的时候格式不统一而带来的问题,使用消息机制设计功能模块和MVC模式设计客户端,使系统具有良好的扩充性和可维护性。本系统的实现表明了面向连接的移动教育的可行性。     

Controlling split attention and redundancy in physical therapy instruction

In this study, we examined the effectiveness of instructional materials designed to control redundancy and split attention in the teaching of complex orthopedic physical therapy skills. Participants included 41 first-year physical therapy students. The modified instruction group received a modified unit of instruction designed to reduce cognitive load, while the control group received a traditionally designed unit of instruction. Four hypotheses were tested relating to achievement on cognitive and psychomotor tests, ratings of cognitive load, and task completion times. The multivariate analysis yielded significant results for three of the four hypotheses (ES = +0.52). As predicted, the participants receiving the modified instructional materials scored significantly higher on the written post-test and psychomotor tasks, while reporting a lower level of cognitive load on both tasks. These results suggest that designers can increase the germane cognitive load by reducing the extraneous cognitive load through good instructional and message design practices.