功能型客户价值主张与企业竞争性绩效的关系研究——基于创业板及中小企业板企业的实证分析

对功能型客户价值主张(customer value proposition,CVP)进行分析,确定功能型CVP的构成要素,并借助结构方程探索功能型CVP构成要素间、功能型CVP要素对企业竞争性绩效可能存在的因果关系和关系的强弱,并构建了功能型CVP构成要素及企业竞争性绩效间的路径关系模型。采用近两年内上市的214家创业板和中小板企业的调研数据,对功能型CVP构成要素与企业竞争性绩效的作用关系进行了路径分析,并结合定性阐释为企业如何获得竞争性的绩效提供了策略建议。     

联盟伙伴特征、可置信承诺与战略联盟的稳定性

战略联盟稳定性机理的研究对于促进战略联盟的发展演化具有重要意义。以我国轿车工业中竞争性战略联盟为实证研究对象,分析和校验了联盟伙伴特征、可置信承诺对战略联盟稳定性的作用路径和影响效应。研究表明,资产互补性、经营实力匹配度和目标兼容性等联盟伙伴特征维度对于联盟伙伴的可置信承诺行为具有显著的影响作用,而对于战略联盟稳定性的直接效应不明显;对战略联盟稳定性产生显著影响的是,以关系性资产投入数量和质量来测度的联盟伙伴可置信承诺行为,联盟伙伴特征通过可置信承诺对战略联盟稳定性产生间接影响。     

Experimental tests used for treatment of red weathering crusts in disintegrated granite – Egypt

Rock weathering is defined as the process of rocks alteration as a result of the adjustment of its internal constituents by the action of physical, chemical and biological factors, to the prevailing conditions of the atmosphere and in the environment. In humid polluted areas “red weathering” is one of the major deterioration forms that characterize most granitic rocks. Several intervention steps are required to remove and treat all surfaces affected by this form. It is one of the most aggressive forms of deterioration which are essentially composed of some complex species of clay minerals “Kaolinite, Illite, Montmorillonite and Tosudite”, in addition to some species of salts as “Gypsum” pigmented by “Hematite” as a colorant. After several investigatin techniques, these crusts need several intervention and conservation steps to remove and eliminate the aggressive effects resulted from the red crusts through three essential steps: “cleaning, gap filling and strengthening and stabilizing”. After evaluating all materials and methods that were performed by “DBN, SEM, EDX, and AAS”, the present study suggests that the most suitable cleaning methods are composed of three essential steps “dry and vacuum cleaning (DVC), ultra-sonic cleaning (USC), poultice cleaning (PC)”. Furthermore, the elected gap filling material composed of “Araldite AY-103” mixed with “Granite powder as petro-filler.” Finally, different evaluation methods proved that “Wacker H” is the most suitable strengthening and stabilizing material for consolidation purpose.     

A note on glass and silica in oil paintings from the 15th to the 17th century

This articles reports new discoveries relating to ground glass and silica in European easel paintings from the 15th to the 17th centuries that were created by various German, Italian and Netherlandish artists. The earliest known additions of these extenders date to the early 1430s. Glass powder of varying fineness, prepared from vessel or window cullet, is often found in red lake glazes as well as in other colours or preparatory layers of paintings. SEM/EDX analyses of the glass particles reveal a variety of chemical compositions (soda ash, wood ash, wood ash-lime, wood ash-lead, mixed alkali), which are discussed with respect to the provenance of the paintings. Historical sources on painting techniques mention glass additions most frequently to accelerate drying of oil paints, but also occasionally to facilitate grinding of pigments. Another possible function of powdered glass and silica, especially in oil-bound red lake glazes, is that of a transparent filler, as will be here discussed based on paint trials.     

基于结构方程模型的企业经济效益评价

传统的企业经济效益统计方法是通过不同的指标来解释反映企业经济效益的因子,以及用不同的评分方法来评价企业经济效益的总体优劣状况。文章试图通过结构方程模型对经济效益进行分析,评价和分析测量指标与因子之间的关系,以及因子与因子之间的关系,进而考察经济效益内部的结构关系。其优于传统方法之处,在于能够同时横向考察经济效益的因子分析关系和路径分析关系,并根据模型结果量化评价。     

我国内贸集装箱航运公司竞争力评价

运用结构方程模型的理论和方法,建立了我国内贸集装箱航运公司的竞争力评价指标体系,分析了影响我国内贸集装箱航运公司竞争力的4个主要因素,并且提出了进一步增强我国内贸集装箱航运公司竞争力的措施。     

基于用户感知、偏好和涉入的微博舆情传播意愿影响因素研究1）

微博舆情的传播主要靠用户来推动。在《解释》出台的背景下,从用户感知、偏好和涉入三方面着手,结合信任因素,构建了影响微博舆情传播意愿的模型,并运用结构方程模型对所构建模型和假设进行了实证研究。研究结果表明,感知风险负向作用于舆情传播意愿,用户涉入及事件关注偏好对舆情传播意愿具有积极影响,而信任信源偏好、感知信息质量则通过影响信任的形成进而对舆情传播意愿产生积极作用,此外,信任负向影响其感知风险。     

创新网络、吸收能力与创新绩效

以创新网络为集群企业创新分析的起点,搜集长三角地区汽车产业的问卷数据,采用网络分析理论,实证 探讨了创新网络、吸收能力与创新绩效的关系。结果表明,创新网络对吸收能力起到了显著的直接正向影响,吸收能 力中的整合能力、利用能力直接影响了创新绩效,而获取能力和消化能力对创新绩效没有直接影响关系。     

品牌体验如何影响品牌忠诚——兼论产品卷入的调解效应

首先从态度和行为两个层面给出了品牌忠诚的全面定义,构建了以品牌体验为自变量,品牌忠诚为因变量,产品卷入为调节变量的结构方程模型。实证结果表明:品牌体验四个维度对品牌忠诚两维度的影响各有不同,但产品卷入的调节作用不显著。这一结论更进一步诠释了品牌体验如何影响品牌忠诚。     

基于SEM的大学生村官胜任力影响因素研究

在对20位大学生村官进行关键事件访谈的基础上,提出了大学生村官胜任力的因素概念模型。然后基于重庆市315位大学生村官的调查数据,通过建立结构方程模型验证了概念模型的合理性。研究表明:大学生村官的胜任力模型包括基本综合能力、沟通管理能力、学习创新能力3个维度16项指标。在胜任力与大学生村官绩效的关系方面,认为大学生村官的基本综合素质对任务管理绩效具有较强积极的影响;学习创新能力对任务管理绩效的积极影响相对较弱;沟通管理能力通过关系管理绩效对任务管理绩效产生积极作用。