Business communication as cultural text: Exchange and feedback of promotional video clips

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.     

用VB构建INTERNET的应用

发展Intemet技术为编程人员提供了更广泛的施展身手的空间.早先"Intemet应用程序"这个词只是指一些用FTP协议下载文件或浏览HTML页面的工具,如今使用Visual Basic,不仅可为Internet开发应用程序,还可把Internet技术作为一部分融入大型的解决方案中.     

Visual function,performance, and processing of basketball players vs. sedentary individuals

BackgroundAthletes tend to have better visuo-motor performance than do sedentary individuals. However, several basic visual-function and perceptual parameters remain unexplored to date. In this study, we investigated whether differences exist in visual function, performance, and processing between basketball players and individuals without a sport-involvement background.MethodsA total of 33 healthy men with no visual impairment or pathology were divided into 2 groups, depending on the involvement in sport (semi-professional basketball players and sedentary individuals). We tested their baseline heart-rate variability in the resting position apart from subjective questionnaires to determine their physical fitness level, and we checked their visual function, performance, and processing through an extended battery of optometric tests.ResultsThe 2 groups differed in resting heart-rate variability parameters (p < 0.001), confirming their dissimilarities in regular time practising sports per week. The basketball players showed a closer breakpoint and recovery nearpoint of convergence, a higher fusional-vergence rate, better discriminability halos, and better eye–hand coordination (all p values < 0.05).ConclusionThese results show evidence that athletes, basketball players in this case, exhibit better performance in several visual abilities in comparison to a group of individuals without sporting backgrounds, suggesting an improvement due to the systematic involvement of those skills during basketball practice.     

基于VF的高校图书馆业务统计报表技术实现——以吉首大学图书馆为例

通过VisualFoxpro与ORACLE数据库的结合,运用SQL查询语言,结合实例。对图书馆的部分业务统计进行了程序设计,从工作实践的角度分析流通数据,得出相关报表,为领导决策提供依据。     

溶液法测定极性分子偶极矩的数据处理方法

以Visual Basic6．0语言为工具，采用最小二乘法直线拟合进行数据处理，研制了溶液法测定极性分子偶极矩实验的数据处理软件，能得到科学、正确的数据处理结果并打印出图形，为教师批改实验报告提供可靠的依据。     

Distinction through visual art

Visual art is one of the fields where, according to Bourdieu, culture is used to reproduce the class structure. Like other items in the cultural repertoire, paintings, as major examples of visual art, imply social divisions in how they are engaged with by artists, critics and audiences. Within the Bourdieusian framework, cultural engagements with paintings are interpreted as indicators of social position, since appreciation depends on a trained capacity in the family and the educational system, which is often inaccessible to less powerful sections of the population. This would imply that the sorts of paintings favoured by working-class people differ from those preferred by the middle or upper classes. More recent studies have contested the view that a gulf exists between the art tastes of different classes in ways that reproduce the class structure. The argument of the omnivore thesis that distinctions between more popular and legitimate tastes have become blurred has predominantly been based on empirical references in the field of music. This article explores this thesis on the basis of data about visual arts in the Cultural Capital and Social Exclusion project. While some differences continue to be connected to social divisions of income, education and occupational groups, important similarities are found across the board, and certain significant differences appear to relate to factors other than social class, such as ethnicity, age and gender. It is also significant that some people appear disconnected from and disinterested in paintings.     

《VB程序设计》的CAI教学方法与实践

《VisualBasic程序设计》是我校参加二级考试的必选语种。论述了CAI的技术内涵，研究了CAI技术对课堂教学形式的影响以及CAI在《VB程序设计》教学中的具体应用，探索了《VB程序设计》课程应用CAI技术进行多媒体教学的具体方法。     

创新思维方法在设计教育中的运用

我国当前的设计教育正发生着重大的变革：由单纯的强调技能性的培养向意识形态的开发发展，创新思维的运用在设计方面有丰富的实践课题，在理论上也需进一步研究。笔者就思维与创新以及教育三者的联系，运用相关教育理论、思维研究、思维训练，说明其相辅相成的内在关系。     

多媒体计算机房综合控制系统设计与实现

基于VB和单片机设计实现了多媒体计算机房综合控制系统。该系统可控制学生机的批量开启、关闭和重启,可发送即时短消息并支持通过遥控器演示PPT课件。该系统使用简便,响应迅速,既能帮助管理员完成繁复的工作,提高机房的管理效率和水平,又能帮助教师充分利用多媒体教学资源开展教学活动,提升教学效果。     

动态链接库与VB多媒体程序设计

Visual Basic(VB)以其强大的图形界面功能、可视化编程及方便的代码维护赢得了许多程序员的青睐，但在使用VB开发多媒体应用程序时，如何合理地存放大量的多媒体资源，是一件十分辣手的事。本文详细论述了一种运用动态链接库DLL对VB的多媒体功能进行扩展，实现声音播放的办法，并给出了具体实例。