即时通信在高校思想政治教育中的功能研究

随着网络技术的发展,即时通信已经出现在我们生活的各个领域当中,人们对信息的需求越来越多,而且要求信息的来源方便快捷。然而,在现实中,由于对即时通信的思想政治教育功能缺乏认识和重视,即时通信这个高校思想政治教育新载体被忽略了。为此,对即时通信在高校思想政治教育中的优势进行汇总,挖掘、梳理、概括和创新即时通信在高校思想政治教育中的功能,以期为高校思政工作者在高校思想政治教育中的功能提供参考。     

Text Messaging the Reference Desk: Using Upside Wireless' SMS-to-Email to Extend Reference Service

The author discusses “Text a Librarian,” a short message service-to-email service provided via Upside Wireless, Inc., a Canadian telecommunications provider. Any user of the University of Virginia Library who has a cell phone and text messaging capability can send a text message to a local phone number provided by Upside Wireless. Upside's “virtual SMS channel,” which forwards the message to the Library's reference e-mail account. Librarians then respond to the query with an e-mail message that the user receives as a text message on his or her cell phone. This article describes the process by which a library developed the idea for the service and decided to contract with Upside, as well as staffing for the service and the challenges, successes, and possible new directions. A brief survey of the SMS reference landscape is included.     

Real-Time Reference Service for the Remote User

Summary

Academic libraries now provide reference service for the remote user in at least two ways: by the telephone and by electronic mail. The remote user at a computer workstation, however, may not have access to a telephone and may be poorly served by the asynchronous nature of electronic mail. New technologies and collaborative software for serving remote users in real-time such as Internet chat, paging and instant messaging, whiteboard, application sharing, and audio and video conferencing offer new possibilities for remote access to reference services. In this article we review these technologies and report the results of a trial project at Temple University. The results are promising for real-time reference services.     

Institutional branding: a content analysis of public service announcements from American universities

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision) classification schools during the 2010 football season. This study is the most comprehensive content analysis of this subject matter to date. 115 PSAs were examined, representing 111 of the 120 schools which comprise this tier of American higher education institutions. 51 variables were operationalised and are detailed in this article. These variables include messaging specific to institutional communications, as well as common creative approaches used within television advertising. Findings suggest that there is indeed a ‘sea of sameness’ across these communications and that few schools are creating unique messages. This article continues the theoretical work in this field by refining extant models for communication messages employed by higher education institutions.     

即时通讯（IM）实时咨询应用研究

阐述即时通讯（IM）技术的发展状况与IM咨询的优势,论述多种模式IM实时咨询的应用与图书馆开展IM实时咨询的实现流程和应该注意的问题。认为随着网络环境的改善和软件的不断发展进步,利用IM提供实时咨询是国内图书馆可以考虑的实时咨询方式。     

Instant Messaging on Campus: Use and Integration in University Students' Everyday Communication

This article reviews the body of research on the use and role of instant messaging (IM) in campus life, and how IM is a key part of university students' communication. IM is a synchronous form of communication, and its speed, availability information, and support for multiple conversations have made it appealing for young people. With university students, in particular, showing a heavy reliance on IM, researchers have shown great interest in how university students use IM and how it is integrated in their social and academic life. While studies are emerging in various disciplines, no attempt has been made to integrate the disparate findings and approaches. This article synthesizes key findings, provides a map of the literature, and discusses conceptual problems inherent in the study of IM and other information and communication technologies (ICTs) that will help researchers identify key areas of study and opportunities for future investigation.     

Robots, jetpacks and time machines: children's ideas of English in the future

This article describes children's views of what English will be like in ten years time. Children from year 2 (6–7 year olds) and year 6 (10–11 year olds) took part in a study which involved discussion, writing activities and interviews. It was found that, on the whole, these children saw English in the future as being a balance between traditional methods of teaching and learning and technological innovations and advancements. For these children, technology will become an essential part of their education and their lives outside school.     

基于数字信封和数字签名的安全通信方案设计

介绍了传统的数字信封技术和数字签名技术,指出了单独应用这两种技术所存在的不足之处,在此基础上,提出一种改进方案,该方案对数字信封和数字签名技术进行有机结合,互补了各自的缺点,从而进一步提高了数据通信安全。最后,给出改进方案的主要实现方式及在即时通信系统中的应用。     

基于Openfire+Spark构建IM实时交流平台

分析即时通讯交流工具在国内外图书馆应用现状,指出目前各种IM工具的不足之处,并提出以开源软件Openfire+Spark构建本地IM实时交流平台的解决方案。介绍Openfire和Spark软件的功能特点,指出技术思路,同时以南京大学图书馆的IM实时交流平台的搭建为例说明实践过程和应用效果。     

浅析新型战略营销联盟——顾客联盟

自从美国管理学者罗杰·内格尔和DEC公司总裁简·霍普兰德提出的“战略营销联盟”以来,这个概念已经得到了越来越多企业界人士的认同,成为现代企业加强竞争力的又一重要方式。从现实生活中的个案研究中发现,战略营销联盟其实不仅仅局限在企业之间进行联合开发新产品、联合推销新产品和联合进行售后服务,还可以进行顾客之间的联盟,以达到共同对付强大竞争对手的目的。