The effects of message source and fear appeal on young adults’ response to Sexually Transmitted Disease (STD) messages in Singapore

This study examines the psychological processes that determine how fear appeal and sponsor type impact young adults’ responses to public campaigns against Sexually Transmitted Diseases (STDs) in Singapore. The results showed that fear appeal in the STD messages increased the level of anger arousal, while the STD messages sponsored by a commercial company versus a government agency increased the level of negative cognitions among participants. The interaction between fear appeal and sponsor type was found in both affective and cognitive responses of psychological reactance against the STD messages.     

浅析我国优秀田径运动员大赛前的训练--兼对九运会十项全能亚军赵磊的赛前训练剖析

竞技体育训练的根本目的是使运动员在重大比赛中创造佳绩 ,但往往事与愿违 ,“克拉克”现象经常发生 ,导致不少优秀运动员的成绩发挥率不高。重点分析大赛前运动员的训练准备 ,以期达到理论指导实践的目的。