全文获取类型
收费全文 | 3734篇 |
免费 | 75篇 |
国内免费 | 28篇 |
专业分类
教育 | 2259篇 |
科学研究 | 493篇 |
各国文化 | 1篇 |
体育 | 381篇 |
综合类 | 287篇 |
文化理论 | 10篇 |
信息传播 | 406篇 |
出版年
2023年 | 5篇 |
2022年 | 18篇 |
2021年 | 49篇 |
2020年 | 56篇 |
2019年 | 50篇 |
2018年 | 34篇 |
2017年 | 42篇 |
2016年 | 63篇 |
2015年 | 115篇 |
2014年 | 204篇 |
2013年 | 337篇 |
2012年 | 303篇 |
2011年 | 279篇 |
2010年 | 212篇 |
2009年 | 175篇 |
2008年 | 226篇 |
2007年 | 272篇 |
2006年 | 308篇 |
2005年 | 250篇 |
2004年 | 244篇 |
2003年 | 188篇 |
2002年 | 178篇 |
2001年 | 130篇 |
2000年 | 65篇 |
1999年 | 19篇 |
1998年 | 2篇 |
1997年 | 4篇 |
1996年 | 2篇 |
1994年 | 2篇 |
1993年 | 1篇 |
1991年 | 1篇 |
1979年 | 2篇 |
1957年 | 1篇 |
排序方式: 共有3837条查询结果,搜索用时 15 毫秒
21.
杜海 《贵阳金筑大学学报》2006,(3)
我国的中小企业数量庞大,竞争激烈,不但面临着融资难的问题,而且营销资源也极其匮乏。中小企业通过开展网络营销可以增强成本竞争优势,提升企业形象,对企业经营活动具有很强的现实意义。 相似文献
22.
23.
在对国内外学者关于智能营销系统研究现状分析的基础上,提出基于知识的智能营销系统框架。系统框架包括数据库、知识库、模型库与用户界面4部分。分析数据库的内容与知识库中规则库与推理机的协同作用,并运用三层BP人工神经元网络模型构建系统的模型库,用于销售的预测分析。最后,演示系统的应用效果。 相似文献
24.
目前,工程技术人才国际化认证已成为很多国家人才战略规划的重要组成部分。如何根据国情选择性实施工程技术人才的国际认证体系,对于推进我国工程强国战略有重要的意义。课题研究对工程技术人才国际认证体系及英美德日四个工程强国认证状况进行了系统梳理,深入分析国际工程联盟IEA旗下的国际工程师认证IPEA、国际工程技师认证IETA、亚太工程师认证APEC、国际工程技术认证AIET四大工程技术专业人才认证体系及欧洲工程师认证体系EUR-ING的建立背景、认证程序及认证规范。同时,对美国、欧洲、英国、德国、日本及俄罗斯工程技术专业人才国际认证状况进行了深入调查。从比较的视角,对我国工程专业技术人才国际化认证中面对的挑战和机遇进行剖析,提出我国工程技术专业人才国际认证分步实施的思路及发展蓝图:在执行高等工程教育国际认证华盛顿协议、悉尼协议及都柏林协议的基础上,开展IEA旗下IPEA、IETA和AIET三个工程技术人才的国际化认证。首先从世界一流目标高校及国有大中型企业开始进行国际认证,其次,进一步开启我国地方特色院校及特色产业国际工程技术人才认证。 相似文献
25.
Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators. 相似文献
26.
This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent. 相似文献
27.
李华 《南昌教育学院学报》2011,(12):86-87
近年来,为了适应新形势的需要,各大高职院校都在进行教学改革。公共英语的教学改革也是大势所趋。公共英语教师面临着巨大的压力和挑战,必须迅速更新教育理念,充分发挥自己的主动性和积极性,主动思考和创新,不断充实完善自我来实现自身的职业发展。 相似文献
28.
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution. 相似文献
29.
王鹏 《武汉职业技术学院学报》2011,10(5):118-120
通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。 相似文献
30.
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing. 相似文献