An integrated view of particularized trust in social commerce: An empirical investigation

With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.     

Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments

This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed.     

在线医疗社区患者择医行为影响因素研究

[目的/意义]在线医疗社区作为新型医患互动的医疗服务平台，其中的咨询服务是社区吸引用户的重要功能，而付费咨询也是社区赢利的关键模块。了解付费咨询时患者择医行为的信息需求与影响因素，能够更好地改善医生的服务、提升社区活力。[方法/过程]基于消费者信任理论和消费者感知理论，同时考虑在线社区的研究背景，创新地加入价格和从众心理的作用，建立在线医疗社区患者择医行为的影响模型，并以好大夫在线为例，爬取网站数据进行回归分析，以验证变量之间的因果关联。[结果/结论]实证分析证实医生的线下声誉、线上口碑、服务质量、贡献价值、热度以及价格等因素对患者择医行为的影响，且患者线上择医行为也表现出与传统线下择医的差异。研究结果可为医生改进服务和平台社区促活增收提供参考建议。     

论社会信任在社会生活中的作用

作为社会资本特定形式的社会信任,以社会资本的运作方式在社会生活中起着独特而积极的作用：1、创立与维护社会团结,整合社会秩序;2、实现社会控制。维护社会秩序与社会稳定;3、润滑社会交易与合作,促进人的发展与社会繁荣;4、抑制“机会主义行为”,避免“囚徒困境”现象。认识社会信任的这些作用,对于当今充分发挥社会信任在社会主义市场经济建设过程中的作用具有非常重要的现实意义。     

E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较

[目的/意义]探索在电子医疗情境下用户构建初始信任的关键动因,从信任的信息来源视角比较电子医疗情境与电子商务情境下用户建立初始信任的路径差异,为互联网医疗服务提供商优化平台建设、提升用户满意度提供借鉴和参考。[方法/过程]采用问卷调查法收集数据,利用偏最小二乘结构方程模型方法验证假设和概念模型。[结果/结论]研究发现,与网下信任来源有关的医院信誉、朋友推荐和个人健康状况对形成初始信任具有显著影响,而与网上信任来源有关的如来自第三方认证的结构保证和服务提供商声誉则没有通过假设检验,与E-commerce情境下初始信任形成路径不同的是电子医疗用户不能单纯凭借网上信息做出是否可信的判断。     

关于度量空间的几个性质

度量空间是一类特殊的拓扑空间,并且它是理解拓扑空间的一个重要过程因此,本文通过度量空间的基本概念,力图给出度量空间的一些重要性质．     

弱压缩映射及其不动点定理

本文首先引入弱压缩映射的概念,证明了几类常见的压缩映射都是弱压缩映射.最后给出弱压缩映射的不动点定理,从而说明弱压缩映射是具有一般性的压缩映射.     

Trust in education

Abstract

The philosophy of trust is a relatively small subfield. Nonetheless, it contains within it many important insights. Our contention in this paper is that careful study of this subfield can bring with it many insights that can and should be used to reconsider a variety of arguments that have been brought forward in the literature on the philosophy of education and other areas of educational research. Our focus is largely destructive in section 2 of the paper. We object to two recent papers from the philosophy of education literature arguing that they fail to recognise important insights from the philosophical literature on trust. In section 3 we say something more positive, noting the routes forward.     

责任心的解析及培养

责任心是人们应该养成的一种重要的个性品质,更是一种道德素质和综合能力,培养孩子责任心是培养人才的需要.根据发展心理学的研究,责任心的培养越早越好,家庭教育就在培养孩子责任心上起着关键作用.     

影响大学生人际信任的因素及其对策

当前大学生在信任缺失方面的问题十分严重。本文通过探讨大学生人际信任的影响因素,及其改善策略,以期提高大学生的人际交往水平,使他们能够更好地进行人际交往,学习和适应社会,促进他们自身素质的完善。