零售商品牌线上线下的信任整合研究

零售商的双渠道信任整合既是一个重要的理论问题,也是零售实践中迫切需要解决的难题。本研究以对"苏宁"实体店铺具有初始信任的消费者为研究对象,探究其有线上体验感知后,对该零售品牌的整体信任水平的变化。笔者构建了包括线下信任、结构保证、心流体验、感知一致性等要素对线上、线下信任整合的影响机制模型。研究发现,消费者对零售商店铺的线下信任能够正向影响零售商品牌的信任整合水平,且不同水平的线下信任对零售商品牌信任整合的影响机制不同。在低线下信任情景下,消费者在线上感知的结构保证、心流体验直接作用于零售商品牌的信任整合。高线下信任情景下的消费者,通过线上线下的感知一致性影响零售商品牌的整体信任。本研究发现为零售商进一步提升品牌信任提供了管理启示。     

位置服务中基于假数据的轨迹隐私度量方法

随着各种各样移动设备的普及,轨迹隐私保护问题变得日益严峻,作为轨迹隐私保护的一个方向,国内外开始慢慢建立起一些较为成熟的度量机制,常见的有基于k-匿名保护机制的隐私度量方法、基于跟踪的度量方法、针对特定匿名系统的轨迹隐私度量方法等。文章在现有研究的基础上构建了了一种基于假数据轨迹隐私保护技术的隐私度量标准,从发布假轨迹上点之间的关联性、发布数据所包含信息的精确度以及攻击者所拥有背景知识多少三个方面进行轨迹隐私保护度的全面度量。     

契约诚信的要素分析--兼论道德诚信与契约诚信的差异

探讨了诚信作为社会意识,总是根植于生产方式和由此所决定的社会结构(组织)中,农业文明时期和工业文明的计划经济时期形成了血缘、地缘、职缘为基础的社会组织,依靠道德和权威裁判来维系诚信。市场经济体制时期,陌生人组织成为社会的基本单位,充满开放性和不稳定性。诚信只能靠契约及其背后的法制来维系。契约诚信具有四个要素：诚信主体间是独立、平等的关系;诚信的原则是公正,获取信息的公正、权利和义务的公正、仲裁的公正;维系诚信的制约机制是建立个人诚信档案和评估制度,依靠完备的法律体系对违反诚信的行为进行惩罚,形成强制性的约束力;诚信的内在驱动力是道德,要树立法律至高无上、遵纪守法的道德。     

民办高校思想政治教育信任机制研究

本文从当前民办高校思想政治教育有效性的现实困境入手,探讨民办高校思想政治教育信任机制存在的问题以及信任机制在民办高校思想政治教育的功能,并以此构建民办高校思想政治教育场域内的信任机制。实践中只有不断优化思想政治教育信任机制的环境,才能最终增强民办高校思想政治教育的有效性。     

工读学校学生人际信任现状及其与普通学生的差异研究——基于上海市的调查

目的:了解工读学校学生人际信任的现状和特征,为工读学校和工读学生家长开展相关方面的教育提供依据,引起相关研究者对工读教育这一边缘教育领域的更多关注。方法:通过问卷、访谈、实地考察等方式对上海市7所工读学校和2所普通中学的237名工读学校学生和159名普通学生进行调查。结果显示:工读学校学生人际信任的群体内部差异较大,两极分化明显;且存在显著的年级差异,随着年级的升高而降低;人际信任水平在性别、独生与否、家庭完整度、家庭所在地上不存在显著差异;工读学校学生的整体人际信任水平低于普通初中生,不信任感更高,对人性的看法更为消极。     

社区边界、信任与集体行动——基于羊村个案的经验研究

西方关于集体行动的主流理论——资源动员理论,在解释我国乡村集体行动问题出现了困境:它过于注重个体的理性计算,而忽略了乡村社区(族群)结构对个体的影响。文章在检讨这一理论之后提出的关于集体行动的社区边界理论认为,社区(族群)互动及其信任关系是推动集体行动的重要因素。鉴于社区边界冲突是导致乡村集体行动的主因,因此,应从政策层面上维护社区边界的相对稳定。     

Factors contributing to university image: the postgraduate students’ points of view

Despite several studies having been conducted to examine organizational image from a business perspective, there has not been adequate research in the area of perceived image in nonprofit organizations such as universities. Thus, the purpose of this study was to examine the factors contributing to university image, from the postgraduate students’ point of view. In addition, the impact of the students’ perceived university image on their organizational trust was examined. The population of this study consisted of postgraduate students in 10 of the top Iranian universities. Questionnaires were used to collect the required data. The findings indicated the difference between current practices and ideal values of the factors contributing to the university image. Based on our findings, the factors contributing to university image range from internal and international reputation, university members, and academic planning, to university environment. Furthermore, we found that university image has a significant impact on students’ trust in their university.     

中美战略互信的困境与机遇

目前中美战略互信处于一种低度信任状态。增进中美战略互信,我们应该持有的预期不可能是高度信任,而只能是中度信任,因为中美战略互信存在结构困境、博弈困境和政治文化困境。但同时也应看到,由于中美关系完全失衡的状态正在发生根本性改变,中美经济关系正在朝着前所未有的深度和广度发展,中国的国际形象正处在一个最佳时期,中美之间的相互了解和交流已进入前所未有的高峰期,全球治理的挑战要求中美加强战略互信,中美战略互信进入重要机遇期。     

What's trust got to do with it? The ‘washback effect’ of engagement in the 2020 calculated grades process on teachers' trust and future senior cycle reform in Ireland

In Ireland, the high-stakes Leaving Certificate Examination at the end of upper secondary education was abruptly cancelled in 2020 due to the Covid-19 pandemic. Instead, calculated grades were introduced, necessitating for the first time the involvement of secondary school teachers in the assessment of their own students for certification. This article reports on analysis of responses to an online survey with 713 respondents conducted in the autumn of 2020, focusing on teacher experiences of engagement in the process of calculated grades in their schools and how this might inform perceptions of their future roles as assessors. Among the key findings to emerge from re-analyses of these data are inter alia that, for some teachers, (1) negotiation of student grades with colleagues—particularly those at grade boundaries—caused them to question the professional judgements of peers; (2) release by the Department of Education and Skills of student ranks, in addition to grades, constituted a breach of trust because it ran contrary to what they understood had been agreed initially; and (3) living and working in small towns or rural communities in Ireland left them very vulnerable to disgruntled students and their families—resulting in the perception that trust in their professional judgements had been undermined. Hence, the conclusion that the success of Senior Cycle reform efforts is contingent on both rebuilding teachers' trust over time while also working, in the immediate term, with teachers interested in exploring further their roles in school-based assessment for certification purposes.     

网络动态干扰监控的信任感知推荐算法设计

网络用户信任感知推荐的准确性设计是提高用户间的社交网络辅助信息信任度的重要依据。传统的网络用户信任感知推荐算法采用的是基于社交网络服务和用户评分的推荐系统,主观性较大,协同过滤效果不好。提出一种基于网络动态干扰监控的信任感知推荐算法设计新方法,设计自适应神经模糊系统网络动态干扰监测算法,构建基于向量空间模型的信任度评价指标体系结构,通过调整网络拓扑权重向量设置信任度周期响应加权变量自适应函数,有效降低迭代算法的运算成本,避免了自适应神经模糊系统网络动态干扰监测加权权重成固化状态,提高抗干扰性能。实验结果表明,算法能使社交网络感知推荐模型的预测误差减少,推荐可靠性优于传统方法。