当代好莱坞电影的伦理意识表达

文章认为好莱坞电影受世界许多地区人们的欢迎,其最基本的原因并不是高超的电脑特技和光鲜的明星,而是能被大多数人理解的人性思考。好莱坞电影蕴涵的伦理意识弥漫在诸多影像中,并已成为好莱坞电影工业支配性的内在结构法则,这一点正是好莱坞经典的奥秘之一,也是往往为模仿者所忽视的好莱坞电影的精髓所在。文章从好莱坞最具代表性的四大类型片入手,对其中的伦理意识表达进行探讨。     

近几年中国元素在好莱坞电影中的应用

在全球化的浪潮中,好莱坞作为文化交流传播的重要媒介,增进了国与国之间的交流。纵观好莱坞历史,其中不乏中国元素。本文将论述好莱坞电影中的显性和隐性中国元素,探讨其青睐中国元素的原因,通过电影本体心理学的某些相关理论,为中国观众客观理解其中的中国元素以及更好地塑造中国形象提些建议。     

论好莱坞动画电影对中国儿童成长的影响

就某种意义而言,好莱坞电影以其精良的制作,引领着世界电影的走向,而老少皆宜的好莱坞动画电影更是其中的典范,受到全球观影者的追捧.其进入中国市场后,为中国社会带来了一定的积极效应,由于受到传统观念的影响,在中国这些片子最受儿童的欢迎.本文试从情感、智力、语言三个角度,探讨好莱坞动画电影对中国儿童成长的影响,并提出一些后续的思考.     

“灾难”的娱乐化传播与景观化生存——好莱坞灾难电影的文化解读

好莱坞灾难电影以景观叙事的方式建构了虚拟的危机情境与转危为安的"神话"模型,在视听的快感冲击与生存的忧虑恐惧中,凭借受众的日常消费最终完成了意识形态的控制与文化意义的流通。在这个传播过程中,社会权力、经济利益、文化价值、审美超越等多重向度的诉求盘根错节,被奇妙地拼贴与糅合,形成了彼此抵牾、又互相生成的内在机制,为当代大众文化研究提供了一个典型的样本。     

解析好莱坞电影之“中国风”现象——基于文本、机构及受众的视角

从传播学"文本、机构、受众"的视角出发,透视2008年中国国内上映的几部"中国风"式的好莱坞大片,我们不难发现精确的文化把脉和对中国元素的创新表达是该类影片成功的关键所在,而中西方受众的文化解读差异则是掣肘其发展的最大障碍.此外,促使好莱坞牵手"中国风"的根本原因在于全球电影市场和中国本主体制的双重作用.     

Understanding Hollywood's organization and continuing success

Integrated international marketing of films and related merchandise and close financial ties between distributors and roducers have evolved to cope with the risks of piracy, cost containment, opportunism, and revenue uncertainty. Our reading of the evidence is that this system has dominated because of its efficiency. In search of an explanation of why America remains the centre of this institutional and contractual web, we examine the impact of two world wars, the rapid commercialization of new technologies in the United States by aggressive managers, an open financial system and the ethnic diversity, language homogeneity, and size of the domestic market.We are grateful to Elizabet Filleul, Simon Grant, Peter Harcourt, Ian Jarvie and Janet Staiger for their comments but absolve them of any responsibility for the views presented.     

Breakthrough Hollywo od Classic

Citizen Kane is a movie which breaks through the frame of Hollywood classic.Its way of filming and narrative mode starts and leads Hollywood movies to a new era.     

好莱坞英雄主义电影文化解析

电影是文化的一种,能折射一个国家和民族的文化特征.英雄主义影片在好莱坞电影中一直是长盛不衰的题材,银幕上塑造的英雄形象也以其鲜明的个性、高尚的情操、过人的本领和不凡的功业等众多特征深受观众喜爱,这些英雄形象成为一个个时代的象征,影响了一代又一代人的成长.本文解析好莱坞英雄主义电影的来源、特征及所传达出的美国文化特征.     

好莱坞电影的营销和推广策略研究

电影属于文化产品的范畴,相对于普通商品而言,它具有文化价值和商业价值双重属性。把电影纳入文化产品的研究范畴,充分考虑观众对于电影文化价值的需求,好莱坞电影基于营销理论在营销和推广过程中的运作模式,无限放大了电影产业及相关产业可利用的资源,以达效益最大化。     

To Be or Not To Be?—China's Cultural Policy and Counterhegemony Strategy Toward Global Hollywood from 1994 to 2000

Abstract

The study critically reviews China's cultural policy and counterhegemony strategy against global Hollywood from 1994 to 2000. The central argument is that the Chinese government's strategy of using the so-called main melody propagandistic films to battle against Hollywood from 1994 to 2000 is ineffective in terms of film market recouped and quality films produced, but may be considered partially successful in terms of the technological renovation of film exhibition infrastructure. The reason lies in the conflict between a planned production and a market demand, plus an ambivalent explanation of the function of the film industry and an unclear definition of the cultural policy. This conflict not only speaks to the complexity of global-local interplay, but also reflects the fundamental dilemma of China's “one-party market economy” (Kahn, 2002, ¶ 2), and its contradictory perspective on globalization. The study also revisits the thesis of “cultural imperialism” and calls for a more synthesized way to explain the complex global-local dialectic.