The Competition between High Culture and Popular Culture as Seen in the New York Times

The Sunday “Arts and Leisure” section of the New York Times for selected years is examined to gauge competition between “high” culture and “popular” culture. From 1962 through 1988 high culture consistently outranked popular culture in percentage of articles, but after 1988 popular culture gained steadily, and by 1993 accounted for 49 percent of articles as compared with only 39 percent for high culture. Most of the gain was accounted for by coverage of motion pictures. For two out of four sub-categories a significant correlation was found between editorial content and advertising, so that one cannot reject the hypothesis that advertising affects editorial coverage. This revised version was published online in August 2006 with corrections to the Cover Date.     

Guilty or not guilty？ How Nigerian families impede the aspirations of Nigerian girls for higher education

The females＇ relatively low participation in higher education is discussed within the Nigerian society in a way that such issues are discursively placed in often contradictory, as well as extremely complicated contexts. Dominant discussions draw on the interplay between gender and students＇ performance across subjects, as well as on the influences of the often patriarchal school environment on students＇ overall performance, which with little or no attention given to parental and domestic agencies. This paper is an account of the stories of the experiences of schooling about some Nigerian school girls from the perspective of their families. The larger study from which this paper derives, examined the gendered perception of schooling amongst some senior secondary school students in a Nigerian suburb. A number of discussions among the 25 girls （and 25 boys） who participated in the study were analyzed to understand how gender played in their perceptions of schooling influences upon their lives. As this project was grounded in the interpretivist qualitative research paradigm, discursive interpretivist approach was employed to interrogate how parental and domestic agencies, can play upon the aspirations of young girls for higher education in both complex and subtle ways. Recommendations for changes in policy and practice are made.     

美国大学专利技术的创新培育中心及其形成机理

探索美国大学专利技术的创新培育中心及其形成机理。分析从美国专利商标局官方网站检索到的1980—2016年美国高校专利许可数据的主要流向,将流向集中的目的地视为美国大学专利技术的创新培育中心。研究结果显示:无论在州的层面还是在城市层面,都显示出美国大学专利技术创新培育中心高度积聚于国家政治中心和政府机构的特征;美国政府鼓励和支持大学技术转化的理念与行动、一系列相关制度和措施,是形成美国大学专利技术创新培育中心的关键因素。研究结果对推动我国大学科技成果转化提供决策参考。     

广告语言中的双关

广告语是广告成功的关键,是广告的核心。双关作为一种修辞手段,被广泛地应用到广告语中,增加了广告的吸引力和趣味性,便于记忆,令人回味联想,富有幽默感。但广告语中应用双关应注意与受众的审美习惯和文化传统相适合。     

新世纪饮料广告的发展态势

为了促进中国当代居民的饮料消费，改善人民的现代生活水平，使国民经济进一步飞速发展，提出了广告与现代消费的对应关系，分析了中国饮料行业的特点与现状，阐述了现代广告对饮料行业的促进作用，从而探讨了中国饮料行业广告发展趋势及其对策。     

关于广告公信力基本问题的探讨

广告正面临信任危机。广告亟需导入公信力,这对企业、广告市场发展及有效解决广告引发的社会问题,都具有积极意义。公信力生成于广告传播各个环节,因此,提升广告公信力必须从广告自体系和社会综合体系全方位着手。     

商业广告语言的蕴涵与格赖斯合作原则的背离

商业广告对树立商品品牌,促进产品销售起重要作用。在商业广告活动中,商家往往会背离会话合作原则,向受众传递商业广告的蕴涵。由于背离量的准则、质的原则、关联准则和方式原则,商业广告的语言变得更活泼生动,更加容易达到商业广告的预期效果。     

广告社会责任感缺失的原因及对策分析

本文对当前部分广告社会责任感缺失的原因和对策进行了探讨。     

农业产品广告传播过程中的障碍及其对策

本文从农产品广告现状出发,透过现象看本质,分析并指出影响农产品广善发展的主要障碍点,同时提出解决的策略及措施,以期消除障碍,提高农产品广告传播的质量与水平。     

评议长沙市广告标语的汉译英缺陷

广告标语的翻译在我国社会生活中越来越多。本文指出了长沙市某些广告标语翻译的失误，指出了错误的原因，并提出了可行性建议来纠正这样的错误。