浅谈电子商务对企业营销的影响

21世纪,随着互联网络的发展,消费者的需求日益多样化,产品和技术方面的更新速度越来越快,企业之间的竞争也越来越激烈,尤其是电子商务的发展给企业营销方面带来了很多机遇和挑战,对于企业来说,一定要重视电子商务的发展,正确认识电子商务对企业营销所产生的深刻影响,只有正确认识了这些影响,才能使企业适应新的环境,满足消费者的多样化需求,才能使企业在激烈的竞争中立于不败之地。     

一种电子商务中买卖双方交易匹配的决策方法

针对电子商务中买卖双方交易匹配问题,文章将主体给出的多粒度语言评价信息转化成三角模糊数形式,运用逼近理想解法计算主体综合评价与理想评价的相对贴近度,并以其表示匹配主体的满意度。构建综合考虑匹配主体满意度一致性和最大化的优化模型,求解该模型获得匹配结果。通过实例说明所提方法的可行性和有效性。     

中职电子商务专业教学实践环节初探

笔者所在的中职学校近几年出现了电子商务招生不断萎缩的现象,调查显示一个很重要的原因就是学生普遍认为该专业就业率低,所学的知识偏重于理论．脱离企业的实际需求,学生对在校实践环节满意度很低。因此中职学校迫切需要丰富的实战教学来破解当前电子商务人才紧缺、人才培养模式与市场脱节等难题。     

基于电子商务的制造企业信息集成技术研究

随着信息化程度的加快,人们意识到电子商务务必与制造过程、商业过程、物流系统相结合,与相关制造企业以及商业企业的信息系统集成,支持新型的全球化生产体系---动态联盟及其敏捷供应链,才能发挥其应有的作用。     

基于数字图书馆的电子商务模式

本文借鉴国际G8成员国的运作模式及运作手段，提出了我国数字图书馆电子商务中存在的瓶颈，并对可能参用的模式进行了探讨。     

关于构建电子商务个人信用体系的探讨

本文分析了电子商务个人信用体系的特点及其在社会信用体系中的地位，对网络个人信用系统的工作流程进行了简要评述，并对我国电子商务个人信用体系的建设提出了几点建议。     

对我国B2B的一些思考

从B2B的现状入手,指出中国非常需要B2B;从B2B企业的内部环境对B2B出现的问题加以分析,并提出了相关对策,最后对B2B给予了展望。     

How information systems came to rule the world: Reflections on the information systems field

Abstract

Over some seven decades, a rather mundane transition that in its thoroughness and consequences has gone largely unacknowledged, has taken place, namely the revolution in modern information systems (IS) that guide organizations in their actions. Today, it is fair to say that IS have come to rule the world. They do this literally, by the rules they embody, which dictate how much of everyday life, as it relates to individuals and organizations and the transactions they engage in, takes place around the globe. In essence, IS have become important social and economic infrastructure. Seeking an understanding of how this has come about, I review historical developments in IS, focusing in particular on accounting systems, enterprise systems, retail automation, and electronic commerce. I argue that it is transactions and their facilitation that lie at the heart of IS and its development as a field of practice. I reflect on why this has gone mostly overlooked as such. I consider where we have now arrived with transaction facilitation as infrastructure and its importance in the light of current issues. I suggest how future studies might contribute to our learning more about where we should want to be with our transaction facilitation infrastructure.     

电子商务中的电子协作

During the transformation from business electronization to Electronic Commerce,electronic collaboration is a core management technology.Based on the two electronic collaboration models inside and outside an enterprise,this paper analyzes the environment of electronic collaboration.The characters and functions of the supporting system are mentioned,too.     

企业信息化与信息资源管理

本文论述企业信息化建设的方式与内容，分析探讨了企业信息化中信息资源管理的功能、模式和基本措施。