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101.
方成邦 《首都体育学院学报》2007,19(3):65-67
对青海三所高校在校藏族男女大学生进行了关于参与体育活动的态度
问题的调查,结果显示,藏族大学生的体育态度从年级到性别上有许多共性。他们
都注重健康、社交、审美等功能。而在体育对精神解脱及体育运动中给人愉悦刺
激等功能方面认识不够。同时藏族男女大学生在参与体育活动的态度上也有一些
差异之处,如男生注重社交,而女生首先注重健康等。从总体来看藏族大学生在参
与体育活动时,对体育价值的认识程度,体育意识还有很大的不足,应在今后的体
育教学中予以重视。 相似文献
102.
武疆 《中国科教创新导刊》2013,(26):84-85
在教育改革不断深化发展的今天,特别是针对中专卫校学生,情感态度价值观这一教学目标显得越来越重要。而在实际教学过程中,由于这一目标的特殊性,实践时有着一定的难度。教师在实现这一目标时应注意从教师素质、师生关系、学科意义等方面不断发掘改进。从而能更好地在教学过程中实现情感态度价值观这一目标。 相似文献
103.
Pradeep Sopory 《Communication Studies》2013,64(2):164-181
Metaphor is ubiquitous as a persuasion device although the process by which its effects are achieved is still not yet fully understood. The study proposes that the trope's persuasive outcomes derive from an emergent structural match between linguistic and conceptual metaphor that produces coherence among the structural components of attitude; a literal-only message offers no such match and hence by comparison less attitude coherence. To test this proposition, four hypotheses related to metaphor's effect on attitude and intra-attitudinal structural coherence were tested by manipulating message type (metaphor vs. literal), knowledge of metaphor target/attitude object (low vs. high), and placement of metaphor/literal equivalent (message introduction vs. conclusion). Results provided moderate support for the predictions. 相似文献
104.
This experiment assessed whether instructor credibility (low or high) moderated the effects of grade incentives (rewards or punishment) and advantage framing (gain or loss) of technology policies on students’ intent to comply and motivation to learn. Results indicate that credibility increased motivation to learn. Significant moderated moderated mediation was found: a three-way interaction affected both intent to comply, and motivation to learn as mediated by attitude toward the policy. Specifically, credibility positively influenced learning outcomes via attitude when the syllabus used opposing frame-incentive structure (i.e., gain-framed punishment and loss-framed reward). 相似文献
105.
106.
《Sport Management Review》2014,17(3):310-323
This research examined how familiarity with a brand influences how negative publicity related to a celebrity endorser is perceived. Specifically, the current research determined if familiarity with event and sponsor brands may temper any negative consequences of being linked with negative celebrity endorser publicity. Two studies were conducted to investigate this aim. Study 1 (n = 136) used unfamiliar brands and indicated attitudes towards the selected sponsor and the event brands were significantly reduced after negative publicity surrounding an associated celebrity endorser emerged. In contrast, individuals not exposed to negative publicity did not report reduced attitude scores. Study 2 (n = 272) used unfamiliar and familiar brands and found that negative publicity surrounding celebrity endorsers has the capacity to weaken attitudes towards associated event and sponsor brands. However, any negative impact was tempered by an individual's familiarity with the respective brand, indicating brand familiarity has a moderating effect on brand attitudes within the sports marketplace. This research furthers understandings related to sport sponsorship theory by assessing the role of brand familiarity in tempering information transference. Additionally, the paper provides insights to the events category which has not been researched previously. Brand managers can use this information to develop proactive and reactive strategies to employ to protect their brands when celebrity endorsers attract negative publicity. 相似文献
107.
A new approach to control the attitude of a quadrotor UAV in terms of the exponential coordinates is developed in this paper. The exponential coordinate is a minimal representation of the rotation matrix, but it can avoid singularities. Since the quadrotor UAV can be considered as a rigid body aircraft, the analytic closed-form expressions of a rigid body's attitude kinematics are derived from differential of exponential on SO(3). Furthermore, based on the exponential expressions of attitude kinematics, the controller of a fully actuated rigid body is designed using trajectory linearization control method. The overall attitude controller contains two loops, which are designed according to the torque equation and the angular velocity equation respectively. In the numerical simulation, the proposed attitude controller is compared to a controller in the Euler angles, showing that singularities induced by Euler angles are avoided by using exponential coordinates. The robustness test of the attitude controller is also demonstrated in the simulation. The simulation results indicate that the proposed method can be applied to the attitude tracking control of an aerial robot especially when the robot needs to make aggressive maneuverings. 相似文献
108.
This article mainly presents the phenomenon of results of acquiring different language in China as a Korean student.Obviously,the acquiring of Chinese is much easier in China.Moreover,it puts forward reasons of different languages’effects,which are attitude,motivation between Chinese and English. 相似文献
109.
110.
An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust 总被引:5,自引:0,他引:5
Hsiu-Fen Lin Author Vitae 《International Journal of Information Management》2011,31(3):252-260
Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed. 相似文献