新媒体环境下从众心理对消费者行为的影响研究

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。     

基于计划行为理论的高校图书馆移动信息服务质量评价

为研究移动信息服务质量这一图书馆以及用户共同关注的焦点问题,文章基于计划行为理论,构建移动信息服务质量评价指标体系,设计调查问卷对使用移动信息资源的用户进行指标重要度调查,利用加权统计方法对调查结果进行计算获得指标权重,通过模糊综合评价方法对西安科技大学图书馆移动信息服务质量进行评价。研究结果显示,该馆移动信息服务质量处于中等偏上水平,该图书馆还需要在服务手段、移动资源、检索系统、个性化服务等方面加强和创新,提高其移动信息服务水平,从而更好地满足用户的移动信息需求。     

Searching for Safety Online: Managing "Trolling" in a Feminist Forum

A common phenomenon in online discussion groups is the individual who baits and provokes other group members, often with the result of drawing them into fruitless argument and diverting attention from the stated purposes of the group. This study documents a case in which the members of an online community--a feminist web-based discussion forum--are targeted by a "troll" attempting to disrupt their discussion space. We analyze the strategies that make the troller successful and the targeted group largely ineffectual in responding to his attack, as a means to understand how such behavior might be minimized and managed in general. The analysis further suggests that feminist and other nonmainstream online forums are especially vulnerable, in that they must balance inclusive ideals against the need for protection and safety, a tension that can be exploited by disruptive elements to generate intragroup conflict.     

Domesticating Computers and the Internet

The people who use computers and the ways they use them have changed substantially over the past 25 years. In the beginning highly educated people, mostly men, in technical professions used computers for work, but over time a much broader range of people are using computers for personal and domestic purposes. This trend is still continuing, and over a shorter time scale has been replicated with the use of the Internet. This paper uses data from four national surveys to document how personal computers and the Internet have become increasingly domesticated since 1995 and to explore the mechanisms for this shift. Now people log on more often from home than from places of employment and do so for pleasure and for personal purposes rather than for their jobs. Analyses comparing veteran Internet users to novices in 1998 and 2000 and analyses comparing the change in use within a single sample between 1995 and 1996 support two complementary explanations for how these technologies have become domesticated. Women, children, and less well-educated individuals are increasingly using computers and the Internet and have a more personal set of motives than well-educated men. In addition, the widespread diffusion of the PC and the Internet and the response of the computing industry to the diversity in consumers has led to a rich set of personal and domestic services.     

经济转轨时期发展高技术产业的政府行为

本文从我国高技术产业发展及管理模式的现状分析入手，主要研究由计划经济向市场经济转轨时期，我国发展高技术产业的政府行为的特点，探讨在社会主义市场经济的条件下，政府行为模式在发展高技术产业中的宏观调控作用     

领导者的发展理论研究述评

近年来,欧美领导学理论工作者开始关注领导者的发展问题。他们指出,领导者的发展直接影响着企业和广大员工的长远发展,因此,学术界和实业界都应重视领导者的发展问题。本文介绍欧美学者对领导者的发展的内涵、计量方法、影响因素等方面的研究概况,并提出今后的研究方向。     

“以学习者为中心”的网上小组讨论教学案例分析——以《组织行为学》课程为案例

网上教学是广播电视大学开放教育教学工作极其重要的组成部分,也是广播电视大学教学能力甚至学校发展水平的直接呈现,又是继续推进广播电视大学信息化建设的迫切要求。本文结合《组织行为学》课程网上小组讨论探索实施过程,提出从观念、引导、平台及管理四个方面树立“以学习者为中心”的网上小组讨论,切实推动网上教学的开展。     

文化产业中知识型员工行为特征与过程规律的研究

文化产业主要提供满足人们精神需要的知识型产品,与制造业相比,文化产业生产的核心不再是机器设备,而是知识型员工。知识型员工使用脑力劳动并运用自身的各种工作行为对知识进行储备、生产、传播、使用。在这一系列环节中,知识型员工行为体现出了独有的特征和过程性规律。     

基于信息搜索行为模型的检索系统评测研究——以北京航空航天大学统一检索平台和google为例

本文在总结相关研究的基础上,着重从用户与系统交互角度构建用户信息搜索行为分析模型,并对影响信息搜索行为的用户因素和系统因素进行了深入剖析。随后参考上述结果构建研究模型及假设,以北京航空航天大学学术信息资源统一检索平台和google两种类型的信息检索系统为研究对象,设计实证研究试验,考察用户使用感受及其影响因素。研究结果显示:统一检索平台在资源丰富度和可靠度方面优于gongle,而google的系统反馈速度更迅速、功能细节设计更符合用户的系统使用习惯。