商务英语写作中的读者意识

商务英语写作是商务公司间的书面交际方式.在写作商务信函时,首先要了解读者,并且在写作过程中时时关注他们.然而,在实际的商务写作中,学生往往缺乏读者意识,这在一定程度上制约了学生商务写作能力的提高.应激发学生的读者意识,有效提高学生的商务英语写作能力.     

高职商务英语人才培养模式——以就业为导向、以职业能力为本位的探索与实践

高等职业教育是一种以职业能力为基础的教育。以就业为导向、以能力为本位的人才培养模式,是高等职业教育改革和发展的主要任务之一。针对高职商务英语人才培养目标,从课程体系设置和职业素质培养等方面阐述高职商务英语人才培养模式的探索与实践经验。     

Business communication as cultural text: Exchange and feedback of promotional video clips

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.     

关于科创企业估值难点的思考

本文从科创企业创新创业的四个维度、四个阶段、行业领域及其耦合关系,论证了其估值的复杂性;从私募投资的视角,分析了现有估值方法的局限性;从科创企业创新创业创造经济价值的三大机制的角度,阐述了其估值需要依据其创造经济价值的机制的重要性。因此,从投资的视角进行估值,不论科创企业创新创业的复杂性如何,必须以成本回收为投资基础,以创造经济收益的时间长短为投资周期,控制不确定性风险为投资底线原则,以创造更大的预期收益为投资最终目标,同时还要实现一定的投资速度。通过专家组研究、数据平台构建和深入学习与实践等方面的建议,希望能够有效突破科创企业估值难问题。     

自然资源非市场价值评估的选择实验法:原理及应用分析

选择实验作为资源环境领域非市场价值评估的重要方法之一.经过近30年的应用与发展,选择实验已经成为目前主要发达国家研究非市场价值评估和公共政策评价最主要的方法之一.但是,该方法在我国的理论研究相对较少,针对性研究与应用缺乏系统性.本文首先介绍了选择实验的原理,对选择实验诞生以来在资源环境和生态管理等领域的应用进行了综述,在举例说明国内外选择实验实践应用的基础上,提出了选择实验在我国可能的应用范围,包括生态补偿、流域管理、珍稀物种保护、自然景观的开发等方面,同时还总结了选择实验在实践应用中应注意的关键问题,旨在为我国相关理论研究与实践提供基础.     

高校体育场馆运营模式的研究

本文主要通过分析我国目前高校的体育场馆设施资源的特点、优势及开放现状,讨论在全民健身大潮中,我国高校体育场馆资源通过怎样的运营模式,实现社会与高校的互惠．     

Business schools,the anxiety of finance,and the order of the ‘middle tier’

Financial imagination plays a fundamental, yet ambivalent role in the establishment of hierarchies within and between business schools, and in business life at large. This study examines this process in the ‘middle tier’ of business education: that is, in the social space in which students and instructors understand themselves to occupy a ‘mid-range’ position within an order of excellence and success. Largely articulated through business school rankings, this order strongly relies on the centrality of the financial curriculum, proficiency in which is understood as both a proxy for smartness and a sign of moneymaking capacity. In the ‘middle tier’, this order manifests in the form of an anxiety: an order that, though legitimate, is thought not to be attained, or hardly attainable. The study draws from ethnographic investigation in a ‘middle tier’ business school with attention to how finance is made sense of in relation to an alternative curriculum, and in connection with the aim of ‘making it to the top’. A comparison with a ‘top tier’ business school allows furthering understanding of how the order of business schools relies on the anxiety of finance in order to reproduce an acquiescence to dominant financial imagination.     

Managing Disagreement while Managing not to Disagree: Polite Disagreement in Negotiation Discourse

This paper explores the exercise of politeness by Malays in business negotiations with Japanese. The study looks at how disagreement is realized linguistically. Its linguistic configurations in the form of speech acts and discourse strategies and their underlying politeness strategies are identified and described. The study also reports on how Malay cultural values are reflected in the language use. The implications of the study for negotiation in general and the expression of disagreement in particular are then discussed. The findings are significant for an understanding of disagreement by Malays, particularly when interacting in English. Additionally it provides insights into how Malay cultural values impinge on Malay interaction styles vis-à-vis styles of disagreement. The findings work towards an understanding of how Malay values are manifested in the discourse of disagreement in oral communication.     

企业孵化器发展的国际比较研究

企业孵化器的概念自20世纪80年代引入中国,逐渐成为中国高新技术产业化支撑服务体系的重要组成部分.但是从总体上讲,中国企业孵化器还没有形成良好的运行机制及管理规范,制约了孵化器作用的进一步发挥.通过对欧美国家及以色列企业孵化器发展的比较研究,揭示其企业孵化器成功发展的经验,为中国企业孵化器进一步发展提供借鉴.     

商务英语专业实践教学改革探析

为适应我国国际贸易经济的快速发展,许多高校近年越来越重视商务英语教学;商务英语人才不仅需要外语与国际贸易的理论知识,还要掌握熟练的语言技能和外贸实务操作能力;从教学实际出发,分析目前商务英语教学中存在的问题,提出了对该课程教学实践改革的构想,其目的在于探索商务英语实践教学课程改革的有效途径。