Business communication as cultural text: Exchange and feedback of promotional video clips

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.     

高校体育场馆运营模式的研究

本文主要通过分析我国目前高校的体育场馆设施资源的特点、优势及开放现状,讨论在全民健身大潮中,我国高校体育场馆资源通过怎样的运营模式,实现社会与高校的互惠．     

语用预设视角下的商务英语写作研究

从语用预设的视角入手，辅以大量英语资料，对商务英语写作的礼貌性、简洁性、语篇连贯性、信息凸显性四个方面进行探讨；指出语用预设在语言维度上可使商务英语写作更加简洁和礼貌，在语篇维度上可使商务英语写作更加连贯，信息维度上可使商务英语写作的语篇或语言信息量更大。     

Two views from the summit

This article reviews the objectives and results of the First Phase of the World Summit on the Information Society. It includes an analysis of the discourse conducted to this point at the Summit, and of the possible outcomes.     

面向供应链管理的图书馆业务流程重组

供应链管理概念框架由供应链网络结构、供应链业务流程及供应链管理组件三个要素构成。图书馆面向供应链管理很有必要。目前图书馆实施供应链管理存在缺乏主观能动性、缺乏竞争的科学意识及健全的运行保障体系等。面向供应链管理的图书馆业务流程重组,首先要进行供应链系统重整,然后进行业务流程重组。图3。参考文献8。     

条件价值评估法在公共图书馆价值评估中的应用

条件价值评估法(CVM)是一种通过调研来评价非市场物品与资源的经济价值的最常用的工具。本文首先定义了图书馆经济学上的价值,讨论了评估公共图书馆价值的意义,然后介绍了CVM的经济学原理和国内外研究应用现状,最后在此基础上给出在公共图书馆中使用CVM的研究方法设计,用支付意愿(WTP)和接受补偿意愿(WTA)来测评图书馆的价值。     

现实困顿之下的理性起步——2006年我国传媒经济学研究概述

本文主要通过对期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2006年国内传媒经济研究的进展,并指出了不足和今后研究建议。     

浅议体育场馆建设与经营模式创新

体育场馆建设将进入一个新的时期,建设布局将由单一独项转向综合集中,功能将由单一转向多功能,层面也将由单层向多层转化;结合经营管理现状,应引进体育彩票等融资模式,更新营销观念,以促进营销创新。     

PBL模式下商务英语专业工学结合的探究

本文重点阐述PBL模式下的商务英语专业工学结合,校企合作的实施形式,将PBL课堂教学与企业实际工作结合起来,力图解决传统教学中理论和实践脱节等问题,以增强学生的学习兴趣和职业信心,提高学生的实践能力和就业能力.