An Examination of Factors Influencing Students Selection of Business Majors Using TRA Framework

Making decisions regarding the selection of a business major is both very important and challenging for students. An understanding of this decision‐making process can be valuable for students, parents, and university programs. The current study applies the Theory of Reasoned Action (TRA) consumer decision‐making model to examine factors that influence college students’ intentions to choose a business major. A total of 670 undergraduate students enrolled at a large midwestern university participated in the study. Social image, job availability, and aptitude were found to be significant factors that impact students’ decisions to select a business major. The results also reveal that family, high‐school counselors, and professors have a major influence on students’ decisions. Furthermore, some unique differences were found related to gender and decided/undecided status of students. The implications of these results for promoting different majors and future research are discussed.     

道德约束与法律约束的选择

在社会同时存在的道德约束的情况下，某些社会准则就应考虑选择道德约束方式，还是选择法律约束方式，本试图从约束成本角度分析道德约束和法律约束的选择。     

Free primary education policy and pupil school mobility in urban Kenya

This paper examines pupil school mobility in urban Kenya using African Population and Health Research Centre (APHRC) household survey data which contain information on pupil transfers between schools. The aim is to identify which school characteristics attract the greatest demand for incoming transfers. The analysis reveals that there are frequent transfers in the slums than in the non-slum settlements; that transfer are in favour of private schools; and that quality is the main motivation for the transfers. Quality schools are perceived to have good discipline and better teacher performance. Given these results, should the Kenya government recognise the ‘low cost’ schools found in the slums which serve nearly half of the pupils and devise mechanisms of funding them?