An information delivery model for banking business

Banking is an enterprise consists of different levels of users with the requirement of different levels of information. We propose an information delivery model for banking business which takes information from business analysis and finds the best user for this information with respect to criteria and delivers the multi criteria reporting. There are many multi criteria decision making techniques [MCDM] available to find the best alternative in MCDM problem. We applied fuzzy MCDM technique which resolves inconsistency and uncertainty issues involved in decision making of information delivery for bank users. This model classifies most preferred user to least preferred user for the given information using fuzzy score. This information delivery model and its layers can be applied to other domains to build information delivery model.     

Organizational identity challenges in a post-merger context: A case study of an information system implementation project

This study examines the effects of the differences in organizational identities that emerged during a post-merger project that aimed at unifying the laboratory services of a large healthcare center that resulted from the merging of three hospitals by supporting them with a unique information system. We draw on the concepts of organizational identity and sensemaking to analyze the laboratory information system implementation project. Organizational identity is conceptualized as the mental representation that organizational members have of themselves as a social group in terms of practices, norms, and values and how they understand themselves to be different from members of other organizations. Data analysis suggests that divergent organizational identities and team members’ alternative interpretations of others’ practices, norms and organizational symbols, coexist during the post-merger integration phase. These interpretations are reflected in the final functionality of the information system that was different from the planned one.     

Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application

Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users’ perceived risk in Internet banking adoption is limited. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology (UTAUT) with perceived risk to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). Our results support some relationships of UTAUT, such as performance expectancy, effort expectancy, and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor is behavioural intention to use Internet banking.     

新媒体传播对转发意愿及品牌态度的影响研究

传统传播环境下企业营销传播活动对用户品牌态度形成具有显著影响,但社会化媒体的发展极大地改变了企业营销传播的生态环境,现阶段企业的社会化媒体传播并未获得预期影响力,需要从理论上对企业社会化媒体传播的策略及其影响因素进行创新性研究。本文采用实验研究方法,基于企业传播信息内容主题、信息源、传播策略与用户再传播意愿和品牌态度间关系的理论假设,实证研究发现:企业社会化媒体传播对用户品牌态度有正向显著影响;信息内容主题类型、信息源、传播组合策略对用户再传播意愿有显著影响;用户再传播意愿对用户品牌态度的影响不显著等。研究结论丰富了企业社会化媒体传播的理论研究,对企业社会化媒体传播实践具有指导意义。     

快速移动错位干扰通信的高效矫正技术研究

在快速移动的列车上,通信节点会发生错位,干扰列车的正常通信,导致列车通信信号幅度和延时增高,由于传统的干扰信号矫正方法需要频繁调整信号幅度才能满足快速通信要求,导致列车通信质量严重下降。提出一种自适应的快速移动错误干扰通信信号矫正方法,分析了列车快速移动过程中最佳通信节点的定位,对最佳通信节点进行融合,可确保运行列车的顺利通信,通过形态学滤波方法预测起伏的受干扰通信信号基底并进行修正,按照修正频谱的受干扰信号谱线分布特征预测出自适应检测门限,并同修正频谱进行对比,完成快速移动列车通信受干扰通信信号的检测。实验结果说明,利用所提方法进行快速移动错位干扰信号的矫正处理后,列车通信信号幅度和延时都优于传统方法,满足移动列车旅客的出行需求。     

基于移动社交网络的区域信息服务平台研究

在分析MSNS的应用现状和技术特征的基础上,归纳出区域信息服务平台开展MSNS的可行性和优势;以高校图书馆微信应用为例进行实证研究,剖析目前我国区域信息服务平台应用MSNS的基本现状,总结MSNS在区域信息服务平台中的应用趋势,从而为其它行业应用MSNS进行信息服务提供参考和借鉴。     

波特间隔线性反馈微波通信分集接收技术

在微波通信中,采用微波通信分集接收技术能很好实现信道均衡和多径干扰抑制,增加发射功率或带宽。传统方法采用自适应均衡技术进行微波通信分集跟踪,两点间直线距离内无障碍时,信号分集效果较好,但不能适用于多途分集接收,信道交叉时对信号源的跟踪效果不好。提出一种基于波特间隔线性反馈的微波通信分集接收技术,建立微波通信信道模型和微波通信协议设计,同一信号的不同独立衰落复制品加以合并处理,在信号分离的同时采用波特间隔线性反馈技术实现支路信号同相相加,正好抵消衰落的相位偏移,达到瞬态集中的目的。从而大幅度改进无线链路性能,实现强有力的接收。仿真实验表明,采用该算法能有效提高波束形成的垂直指向性,能在强混响复杂深海通信环境中实现对微弱多径衰落微波信号的分集接收,误码率从16.21%降低为0.98%。     

基于路由热点循迹修正的WSN发射功率优化调度

无线传感器网络WSN发射功率的优化调度是决定WSN使用寿命和提高WSN性能的关键,WSN路由节点的在进行数据转发时会导致热点随机扩散,发射功率无法难以实现最大化。提出一种基于路由热点循迹修正的WSN发射功率调度算法。设计了WSN节点路由热点循迹数据传输模型,对发射功率消耗能量模型采用一个高斯衰减信道建模,采用直线反馈线性化补偿方式对路由热点的偏移轨迹进行超负荷状态评估,采用贪婪算法生成一条多分簇路由链,对路由循迹轨迹进行修正,得到WSN优化发射功率的调度递推公式,实现能耗最佳的功率优化调度。实验结果表明,采用该优化调度方法,在准确实现热点循迹修正,传输功率较传统方法稳定,波动较小,WSN可靠性和生存性增强。     

论高校图书馆在远程教育中的作用

阐述高校图书馆在远程教育中的意义,探讨图书馆如何在学生、教师、馆员三向交流中发挥自身应有作用,并构建高校图书馆服务远程教育的框架。     

沟通对科技查新质量和效率的影响分析

通过对科技查新项目工作流程的协作交互关系的分析,阐述沟通在科技查新工作中的重要性。认为沟通是保证科技查新效率和质量的前提,提出将求教式提问、启发式提问、协商式提问的沟通方法引入查新工作中,以提高查新工作的效果。