校园一卡通与ILASII2.0在借书中存在的问题

文章根据笔者的工作经验,总结了校园一卡通应用于图书馆ILAS II2.0系统后在借书中所存在的一卡通不能正常借书、图书不能外借、读者一卡通上的图书不是本人所借和图书未借上等问题,并提出了相应的解决措施.     

基于Web2.0的非正式信息交流行为研究

论述Web2.0网络环境特征,分析Web2.0环境下非正式信息交流的内容和过程.在研究非正式信息交流行为的主体、表现形式及特点的基础上,初步构建了基于Web2.0的非正式信息交流行为模式.     

基于SNS的情境搜索

介绍了社会网络服务（SNS）和情境搜索的概念,分析了基于SNS的情境搜索的实现途径、关键技术和需解决的问题。     

Web2.0技术在美国州立公共图书馆应用的调查与分析

选择美国州立公共图书馆,从RSS、Blog、Wiki、IM等8种Web2.0技术入手调查其应用情况并做出分析。调查结果显示:有87.5%的美国州立公共图书馆应用了Web2.0技术,综合运用一半以上Web2.0技术的图书馆29所,占60.4%,其中5所图书馆综合运用了7种技术;所调查的Web2.0技术中,RSS是应用的最为广泛的,Blog居第二,这两项技术的应用程度趋于成熟。美国州立公共图书馆对Web2.0技术已得到广泛地应用。     

Web2.0非正式学习环境下研究生自我导向学习方式探析

根据web2.0环境下研究生非正式学习情况调查问卷所反映的基本情况,将自我导向学习方式与web2.0环境下研究生的非正式学习相结合,提出了一个集协作、个性化学习环境为一体的基本框架,并提出了促进研究生非正式学习环境下的自我导向学习的学习方式。     

Potential of the social media as instruments of higher education marketing: a segmentation study

The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social media as a marketing tool. Particularly important is the potential of these tools to reach and attract future students. An important issue for research is to understand how potential students use social media and what their role is in the decision making process of choosing a program of study, a University, or College. This paper identifies market segments among future students based on the use of the social media and examines the impact of the social media on the choice of a higher education program and institution.

The study is based on data collected by means of a national survey among future university students in the Netherlands. Future students are pupils from the last two years of secondary education. Market segmentation was carried out based on the use of social media, by means of a cluster analysis and a factor analysis; the latter proved to be the best choice since it produced more differentiated market segments.

The findings indicate the existence of three distinct segments in the population of future students in the Netherlands on the basis of social media use. Another major finding of the study is that future students are mostly interested in social interaction and information seeking when using social media, while the content contributed by this group is limited to photo and video sharing. Compared to traditional communication channels social media still play a secondary role in the students' choice.

While penetration of social media is extremely high among future students, the impact of these in the choice of study and institution is relatively low compared to more traditional forms of university marketing. This paper provides university marketers with a useful insight into the developments in the market and discusses various options and opportunities for engaging social media as effective marketing tools.     

基于Web2.0的网络教学系统结构模式初探

Web2.0作为网络技术发展的一个阶段,较之传统网络给我们带来了更多的便利,本文提出了Web2.0环境下的几种常见网络教学系统结构模式,并就如何在Web2.0下实现有效的网络学习提出了几点看法。     

基于Web2.0的学习

对基于Web 2.0的学习进行了论述.通过分析Web 2.0的模式和特征,探讨了Web 2.0在教学过程中对于教师和学习者产生的新的教学、学习方式,考察了Web 2.0对于学习资源进行的知识管理,提出了在Web 2.0学习中对学习者生存能力和道德规范的要求.     

基于Web 2.0的大学图书馆信息共享空间研究

信息共享空间成为信息社会大学图书馆发展的新趋势。本文从信息共享空间的概念产生及建设实践讨论了这一新型图书馆服务模式。Web 2.0在图书馆的应用使信息共享空间得到拓展与升级的契机,而在此环境下的信息共享空间建设与研究则为信息社会大学图书馆的长远发展提供了思路与方向。