数据挖掘技术及其在图书馆2.0建设中的应用

图书馆2.0的建设和服务需要众多读者的积极参与和数据库系统的支撑。挖掘读者信息和数据库资源,可提升图书馆2.0服务水平。在简述图书馆2.0和数据挖掘技术涵义的基础上,就如何应用数据挖掘技术构建图书馆2.0进行探讨。     

The Use of Supporting Documentation for Information Architecture by Australian Libraries

This article reports the results of an online survey that examined the development of information architecture of Australian library Web sites with reference to documented methods and guidelines. A broad sample of library Web managers responded from across the academic, public, and special sectors. A majority of libraries used either in-house or external documents or both, but the nature of these documents varied greatly. Most external documents were guidelines handed down by libraries’ parent bodies, though some documents produced by independent organizations were used. More general guides on best IA practice were also consulted. The extent of libraries’ control over their own Web sites also varied widely, from minimal control to complete autonomy. Although guiding documentation was considered useful in some ways, respondents were more interested in developing the necessary IA skills and competencies than in cross-site standardization. The lack of these skills and resource and management issues were a greater concern than a lack of documentation. The influence of parent bodies and the diverse purpose and context of library Web sites suggest that a generic set of guidelines for libraries would not be particularly helpful. Instead, librarians with greater IA skills would be in a better position to apply the most appropriate standards and guidelines according to their local contexts.     

Expanding Beyond our Library Walls: Building an Active Online Community through Facebook

This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's newest feature: customizable Facebook Pages. In December 2007, librarians at the State University of New York at Buffalo began exploring the use of Facebook Pages to virtually reach out to patrons and market library services. Based on user response and Page statistics, librarians found the use of Facebook Pages provided a welcome extension of services and a unique form of outreach that reached beyond the campus community. Through a University at Buffalo Libraries Page on Facebook, librarians can update and inform students, faculty, and staff of new events, workshops, library services, and resources. Librarians at the University at Buffalo maintain an active online community that reaches more than 300 fans. Fans provide discussion and feedback regarding library services, offering a more interactive extension of the Libraries homepage. This article explains the design process, including the use of third-party and custom applications. Challenges, ideas, and user response in regards to the use of Facebook Pages in a library setting are also presented.     

Web 2.0 for Disaster Response and Recovery

Successful disaster response is an exercise in managing human resources under very difficult conditions. Catastrophic disasters can disrupt both the physical communication networks and the social networks critical to efficient response and recovery. While a well-designed disaster plan serves as a framework, it often requires communication and collaboration between responders to adapt it to the situation at hand. Displacement of library staff adds to the chaotic nature of post-disaster communications, increasing the need for collaborative Web spaces to adapt to changing situations. Using case studies of catastrophic disaster response at libraries, this article begins with an analysis of human resource management problems common to disaster response coordinators worldwide. It then discusses Auburn University Libraries’ uses of free Web 2.0 applications in support of library disaster preparation, response, and recovery. While Auburn University's location on the coastal plain of Alabama is vulnerable to both hurricanes and tornadoes, Auburn has so far only needed to respond to small-scale disasters. The devastation suffered by libraries in the paths of Hurricanes Katrina and Rita served to propel Auburn toward a more comprehensive preparedness stance. Disaster planning at Auburn has embraced Web 2.0 applications, such as Google Documents and Google Talk, to introduce redundant communication channels and to allow for efficient collaboration regardless of the location of library responders. By identifying key Web 2.0 applications and properties that are useful for response and recovery efforts, the research in this article may assist other libraries in improving their disaster preparedness.     

Connecting Social Technologies with Information Literacy

ABSTRACT

Social technologies such as Weblogs, wikis, and social bookmarking are emerging both as information resources and as tools for research. This paper reflects on these technologies and suggests they may be well placed to build fluency in the higher-order thinking skills outlined in various information literacy frameworks, particularly in an educational context. A high proportion of today's learners are very comfortable with technology and Web 2.0 resources. The characteristics of the information they are accessing are also changing, bringing a stronger need for sophisticated evaluation and analysis skills. Where do social technologies fit within information literacy frameworks, and where can they be used in the day-to-day instruction of information skills? This paper suggests social technologies perform a dual role: they are not only useful sources of information but also resources to be used to develop ideas and research, using collaboration and community platforms that learners today are familiar with. Librarians who provide information literacy instruction would benefit from an awareness of these tools and where they sit within today's information environment.     

Is Your Academic Library Pinning? Academic Libraries and Pinterest

Academic libraries are flocking to online social networking sites in an effort to meet users where they are. Pinterest is the latest of these rapidly growing online social networking tools. The author of this article reports results from a survey on academic libraries’ presence on Pinterest. The survey found most academic library pinboards are in their infancy. Findings suggest that before establishing a presence on Pinterest, libraries should focus on planning institutional profiles and boards. Example institutions are highlighted, and tips are offered for setting up profiles and pinning, based on information from the survey.     

An analysis of secondary school libraries in Israel

This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.     

Helping students become literate in a digital,networking-based society: A literature review and discussion

In this article the author presents and explains in detail the elements, including the pros and cons, of two contrasting schools of thought in one of the key debates which the author introduced as a teaching tool at the UNESCO Training-the-Trainers (TTT) Workshop that took place in Granada, Spain, 27–29 October, 2008. That debate, briefly stated, is whether or not Information Literacy (IL) and Media Literacy (ML), to be truly effective, should be pursued as complementary concepts, not in some way opposing concepts. One side in this debate argues that the two concepts have mutually inter-dependent goals, and therefore should be ideally learned and pursued together, and, most effectively, learned and pursued in the context of Social Networking and Web 2.0 tools and applications. The other side of the debate disagrees, and concedes that while the two concepts are indeed inter-related, they should be pursued largely independently, with only an occasional cross-reference. The debate is directly related to the role which Information Literacy and Media Literacy play in helping students become literate in a digital, networking-based society.

Without necessarily taking sides in the debate, although expressing a preference for complementarity, the author contends that it is absolutely essential that all persons (not just students) learn to become both Information Literate and Media Literate in this digital world in which we now find ourselves. Additionally, the author contends that Web 2.0 and Social Networking tools, such as Facebook, Tuenti (in Spanish context), MySpace and Twitter, including the rich portfolio of applications they encompass, can substantially assist people in achieving that goal.

The author presents a number of case examples to support her thesis, drawn largely from Spanish libraries and Spanish educational institutions that already are using Web 2.0 and Social Networking tools extensively to train people to become digitally competent. The ideas presented in this article, both the theories and best practices, are current insofar as the Spanish context is concerned, but the original arguments and supporting evidence put forth by the author at the aforementioned Granada UNESCO 2008 TTT workshop have been updated because of new developments and ideas that have occurred since the workshop took place. However, the original materials which were presented to and debated by the participants and the expert-presenters, including the author, at the workshop, can be easily accessed at the public domain virtual space of the University of Granada website Universidad de Granada, 2008.

Two UNESCO TTT workshops, not just one, were actually organized at Granada. One was a traditional type held on-campus at the Library of Andalusia, and the other was an online, or a virtual workshop. During the on-campus workshop, as well as during the online workshop that preceded it, an interesting discussion took place between and among the participants and the expert-presenters concerning the necessity to redefine IL from its current, largely Web 1.0 focus and orientation, to the newer Web 2.0 focus, with emphasis on Social Networking. This article tries to capture, amplify and hopefully clarify the key points of this debate as it was presented by the author and then debated in the participant discussions which ensued (see http://www.slideshare.net/nievesglez/taller-alfin-unesco-sesion-paralela-alfin-20-presentation).     

Social media use in local government: Linkage of technology,task, and organizational context

Social media technologies have begun to enter the governmental workplace as tools to accomplish improved public service and engagement. Widespread recognition of the potential of social media technology for achieving public outcomes does not match our understanding about how and why specific tools are being used for specific purposes. This paper makes use of newly collected national survey data from local government managers in five different agencies to address the questions: which social media tools are being used, for which tasks or purposes; and what organizational characteristics influence the coupling of task and technology. Findings reveal patterns of social media tool application for particular purposes, although organizations do not all use social media tools in the same way. Moreover, regression analysis shows that different organizational factors – work characteristics, innovativeness, technology and management capacity and stakeholder influence – predict each of the four technology–task couplings — social media for dissemination, social media for feedback on service quality, social media for participation, and social media for internal work collaboration. This study demonstrates that social media tools are not a monolithic group and calls for greater research attention to the complex interactions among social media technology, task and organizational context.