College students’ perceptions of television portrayals of Hispanics

Based on questionnaire responses from 381 undergraduate students, this study sought to examine perceptions of Hispanics on television. Results revealed that college students perceive Hispanics portrayals on television are mainly stereotypical and often highlight negative perceptions (e.g., lazy and ill-tempered). Students regarded Hispanics to be hardworking and to prioritize culture. Perceptions of Hispanic men were mainly controlling figures and Hispanic women were mostly caretaking characters. These findings suggest that television can affect the way college students view and possibly communicate with Hispanics.     

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.     

The false dichotomy of message desirability in third-person effect scholarship

Meta-reviews of the third-person effect literature explain that scholars have assumed that certain messages are desirable or undesirable. In response, this study examines messages that vary in their social desirability so that we can better understand the specific characteristics of socially (un)desirable messages, how people account for changes in their perceptions of a message’s desirability, and the resulting behaviors from those perceptions.     

简·温纳的理想与现实

梳理美国著名音乐期刊《滚石》创办人简.温纳的办刊经历和编辑思想,探讨新闻出版事业在社会文化发展进程中的作用,为我国期刊传媒业发展提供借鉴。     

Television Spoilers Recast as Narrative Teasers

This article analyzes online qualitative survey responses from 43 television time shifters who knew narrative content (spoilers) about a particular show before they decided to watch. Twenty of the study participants cited narrative content and/or their spoiler sources as the reason they chose to watch. We ultimately argue that television spoilers can function as teasers, leading would-be viewers to enjoyable shows. In doing so, we expand the definition of spoiler, offering insight into how spoilers can create rather than ruin opportunities for narrative pleasure.     

Muslim Women’s Use of Internet Media in the Process of Acculturation in the United States

This study examines how Muslim women use Internet-based media in the process of acculturation in the United States. Grounded theory methodology (Glaser, 1992) and Sam and Berry’s (2006) model of acculturation were used as theoretical and analytical frameworks. Semi-structured interviews were conducted with 14 Muslim women to learn about their media use and experiences in forming and maintaining relationships in the United States. Educational opportunities were an emerging theme in the determining factors of immigrating to the United States. The data indicated that Muslim women use a variety of Internet-based media such as Facebook, Skype, WhatsApp, Instagram, and Viber for communicating with family and friends locally and abroad. A majority of the participants reported that social media allowed them to express a part of their identities. The data suggests that the participants attained the level of acculturation defined as integration. The participants use these media to build and create relationships in their new communities. The combined relationships the participants maintain both locally and abroad seem to play a role in the creation of balance in their lives, which allows them to thrive in their new communities, at school, and at work.     

Taking a Closer Look at the Factors That Influence Ethnic Identity

Ethnic identity (EI) has long been known to supersede race as a predictor for attitudes and behaviors. However, little is known about the constituent parts that comprise and influence ethnic identity. In order to improve communications that target EI, we examine both demographic and communication variables to determine which have a greater pull on people’s attitudes and actions. Race appears to moderate the effects of age on ethnic identity, whereby age was negatively related to ethnic-identity exploration among White participants and positively related to ethnic identity commitment among Black participants (p < .05). Having a higher income, print-media use, and information-engagement orientation were also positively correlated with ethnic identity; education and gender were not. Implications and future directions are discussed.     

Restorative Rhetoric and Social Media: An Examination of the Boston Marathon Bombing

This study analyzes Boston Mayor Thomas Menino’s rhetoric via Twitter following the Boston Marathon Bombing, exploring how a leader engaged in crisis communication using social media. Guided by restorative rhetoric, we examine how Menino included strategic communication (alleviate risk and restore public safety) and humanistic communication (focusing on the more substantive issues of crisis leadership) in his tweets. Our analysis is grounded in the five tenets of restorative rhetoric as a theoretical lens: initial reaction; assessment of the crisis; issues of blame; healing and forgiveness; and corrective action and rebuilding through a rhetorical vision. The findings demonstrate the utility of social media in aiding leaders as they provide critical information and guidance amid high uncertainty while also initiating the healing process, including fostering resilience.     

Happily Ever After? A Content Analysis of Romantic Ideals in Disney Princess Films

This study presents a quantitative content analysis of the romantic expressions portrayed in the 12 Disney princess movies. The films were analyzed for presence of romantic expressions (ideals and challenges) and the character reactions to those expressions. Results indicated that romantic expressions are prevalent in these films, with idealization of other as the most common ideal expressed. The transitional era of films (i.e., princess movies released between 1989 and 1998) contained roughly the same number of ideals as the other eras of classic (i.e., movies released before 1989) and modern (i.e., movies released after 1998) combined. Further, ideals were three times more common than challenges in classic films, whereas ideals and challenges were expressed equally in transitional and modern films. In general, across all three eras, challenges were most commonly met with punishing and negative reactions, whereas ideals were most often rewarded. Finally, there were no sex differences in terms of ideal expressions, but male characters were the dominant pursuers in 9 of the 11 films that featured a romantic relationship.