新媒体环境下从众心理对消费者行为的影响研究

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。     

新媒体对遵义红色文化传承的机遇与挑战

科学技术的发展,尤其是信息技术的突飞猛进,使红色文化传承面临新的挑战,同时也为其创造了新的机遇。文章从新媒体角度探析了遵义红色文化传承所面临的机遇与挑战。     

音乐养生本质探究

音乐养生是研究运用丰富有序的声音组合体来满足人的听觉感性需要与表现内心感受需要,以维持心态平和,配合饮食起居等合理手段来保养生命的科学。“阴阳五行、五脏相音”是古人对于音乐养生的探索,既有形式上的牵强附会毛病,又有辩证思维的合理内核。音乐丰富有序的频率序列接近人体自身的频率序列,引发人的耳蜗基底膜谐和共振,通过神经纤维传导谐和有序的电脉冲到达大脑颞叶皮层,音乐激发α脑电波,α波催生天然“快乐丸”内啡肽,使人舒适愉悦,有利于人的身心健康,有益于养生。     

浅谈如何把握幼儿早期教育的“度”

我们知道,幼儿教育跟小学教育是两个不同的领域,它需要不同的教学理念、教学方法和教学手段,但在现实中,幼儿教育的“小学化”倾向正日益严重,不少幼儿园的教学手段尤其是私人幼儿园几乎跟小学一模一样。这种倾向,对于幼儿的健康成长是福还是祸？是喜还是忧,值得家长、幼儿园乃至全社会的深思。     

Distinction on the box: Cultural capital and the social space of broadcasting

The literature on cultural capital has had relatively little to say about television viewing, except insofar as television has served as a negative point of reference in relation to which other cultural practices register their distinctiveness. This article, by contrast, examines the respects in which practices of distinction are operative within the space of broadcast television. Looking first at the ‘internal economy’ of television as expressed in the relations between genre, programme and channel preferences, it then examines how these preferences are related to occupational class, gender, level of education and ethnicity. While showing that divisions within the space of broadcasting are most powerfully articulated in terms of age and gender, the article also shows that occupational class and level of education play important roles in stratifying television audiences along traditional ‘high’/‘low’ lines. A closer analysis of the relations between these variables reveals more complex patterns of distinction, particularly in the place occupied by ‘new drama’ and ‘new comedy’ in the preferences of younger, well-educated viewers.     

篮球运动的本质和战术特征及其功能的研究

在界定篮球运动本质的基础上,联系篮球运动的实践,阐明了篮球运动战术的特征及其功能,其目的在于推动篮球运动的发展。     

图书馆知识服务的思考

文章提出了知识服务的本质是利用“知识”服务，还是提供“知识”产品的问题。并通过分析给出了自己的答案。认为知识服务就是以知识为基础的服务，推进知识服务的过程就是增加图书馆服务的知识含量的过程。并指出了图书馆增加服务知识含量的两个发展方向。     

中国电视新闻理论五十年

中国电视从创办伊始就强调新闻地位的重要,但对其规律的探索却始自改革开放之后。五十年来电视理论研究的主要成果有:探讨自己走路内涵,以信息概念、信息产业定位提升对媒介本质的认识,确立受众本位使认识找到落点。中国电视新闻理论发展的特点一为实践引领,二为依外延式路径递进。     

The politics of PISA: The media,policy and public responses in Norway and England

Using the PISA 2015 releases in Norway and England, this article explores how PISA has been presented in the media and how the policy level has responded to the results. England will be used as an example for comparison. The article presents early media responses from the 20 most circulated daily newspapers in the two countries and discusses them in relation both to the national PISA reports in Norway and England, as well as the international report of the OECD. The media responses are further interpreted in light of previous research in both countries, with a particular focus upon Norway, where previous Ministers of Education have been interviewed about assessment policy and education reforms.     

消费者自媒体中个人广告荐证行为法律构成初探

在消费者自媒体下认定是否为个人广告荐证行为应该满足以下条件：消费者是否认为信息发布者的陈述是一个独立于广告商或生产商意思之外的广告信息,信息发布者是否存在主观荐证意图,信息发布者与广告商之间是否存在实质联系。前两个条件必须同时满足,而后一个条件应该作为第二个条件的补充要件。