The Effectiveness of High- and Low-Intensity Worksite Campaigns to Promote Organ Donation: The Workplace Partnership for Life

This study describes a worksite project designed to promote organ donation while testing the effectiveness of low-intensity (media-only) campaigns compared to high intensity campaigns (media+interpersonal communication), which incorporated on-site visits. All campaigns lasted 10 weeks. A total of 45 companies participated in the project, 15 in each quasi-experimental condition. Companies were counterbalanced by size of organization and industry type. Compared to the control condition, high-intensity worksite campaigns led to a six-percentage point increase in signed donor registrations while low-intensity campaigns led to a three-percentage-point increase. Both forms of worksite campaigns led to increases in attitudes, knowledge and perceived subjective norms from pretest to posttest when compared to control sites. At the same time, worksite campaigns served to significantly reduce individual-level barriers shown to be related to donation, such as medical mistrust and desire to maintain bodily integrity.     

African-Americans’ perceptions of organ donation: ‘simply boils down to mistrust!’

Five focus groups were conducted to better understand African-American adults’ (N?=?62) perceptions of organ donation. Applying the health belief model, results revealed that participants generally were aware of the need for organ donors and felt susceptible to needing a transplant in the future. Additionally, the number of perceived barriers greatly outweighed the number of perceived benefits to organ donation. Several novel barriers to organ donation, not currently identified in the literature, arose during focus group discussions, alluding to a larger source of mistrust among African-Americans. In respect to self-efficacy, participants’ responses further delineated the distinction between task and decisional efficacy. The results are discussed with an emphasis on how the current findings compare and contrast with previous work, as well as a focus on the practical implications for targeted organ donation campaigns aimed at African-American communities.     

An Experimental Investigation of Social Identification on College Student Organ Donor Decisions

This investigation examined whether persuasive organ donation messages that target individuals’ identification with a salient social group will be more effective in encouraging these individuals to become organ donors than will information-only persuasive messages. Participants were randomly assigned to view one of two pro-organ donation messages, both of which included basic information about organ donation (need, number of registered donors, etc.) while one also targeted social identity. Findings indicate that individuals exposed to a social identification message were more likely to click a link that allowed them to officially register as organ donors. These results offer support for the utility of social identification as a health communication campaign strategy for increasing organ donation.     

公共图书馆寻求社会援助之探讨

本文针对公共图书馆经费短缺问题，提出并分析寻求社会援助的思路，并对寻求的方法与策略进行初步探讨。     

网络慈善捐助引发的思考

随着网络技术的发展与普及,在慈善行业衍生出一种新型的网络捐助形式。网络捐助具有门槛低、传播快、互动强、匿名性、集群性等特点,然而网络捐助也引发关于隐私保护、个人判断丧失、捐助的道德行为向无意识不道德行为转换等问题的思考。对于这些问题,不仅应该在完善慈善法规、建立网络慈善基金会、加强慈善捐助网站审核、设立网络慈善监管部门等刚性方面加强,而且也需要从网络伦理自律等柔性方面来约束。     

非洲统一组织与非洲难民问题

在解决难民问题上,非统为其它国际组织和国家树立了很好的榜样。非统时期,由于殖民主义、种族主义、非洲国家间边界冲突等因素的存在,非洲大陆的难民问题一直非常严重。作为非洲最大最重要的国际组织,非统本着泛非主义精神,为非洲难民问题的解决付出了巨大努力,做出了重要贡献,特别在有关难民法律的制定方面成就突出。     

高校图书馆图书捐赠信息服务问题及对策研究

接受捐赠是高校图书馆丰富自身馆藏资源、缓解图书供求矛盾、节省资金的重要途径。我国高校图书馆网站主页存在图书捐赠信息揭示意识薄弱、图书捐赠信息不够明确、图书捐赠信息公示不够完善、捐赠内容和形式缺乏多样性等问题。因此,我国高校图书馆应注重图书捐赠的宣传与推广,加强图书捐赠后的信息公示,优化捐赠者的个性化服务,丰富图书捐赠的内容和形式,以推动我国高校图书馆图书捐赠工作的开展。     

Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university

Focusing on academic institutions in higher education as the research context, this study examined the relations of key factors affecting students’ supportive behavioral intentions toward the university (e.g., giving gifts as alumni, continuing education, and giving referrals regarding the university). Based on the literature from various disciplines, this study proposed four factors are critical influencing such intentions: (1) students’ communication behavior with the university, (2) perceived quality of educational experience, (3) evaluations of the relationship with the university, and (4) university reputation. The data in this study were collected using a survey of current undergraduate students (N = 336) who were attending a private university in Seoul during Fall 2005. Structural equation modeling (SEM) was used to analyze the proposed model. Regarding overall results, the proposed model can be retained as a valid model based on data-model fits: Eight hypotheses were supported in this study, but not the effect of students’ educational experience on university reputation. The findings suggest that to foster students’ supportive behavior, universities need to cultivate a good relationship with their students and to obtain favorable reputation held by students, while ensuring active communication behavior of students and the quality of students’ educational experience.

书传友谊六十载-岩波书店与中日文化交流

介绍了日本岩波书店的历史,总结了岩波书店自创办以来在中日文化交流中所作的贡献,详细回顾了岩波书店向中山大学图书馆捐赠书刊60年的历史。