Overhyped Fad or Missed Opportunity? A History of Academic Libraries and the Social Web

The emergence of social media has radically transformed the way we create and consume information. These changes have in turn given rise to new models of librarianship centered on principles of participation, interaction, and collaboration. Over the last decade, academic libraries have eagerly adopted social media as a means of enhancing services and connecting with a new generation of users. But how exactly has this technology changed libraries? In what ways has the social web transformed library services or our relationships with users? This article attempts to assess the impact of social media on academic libraries in the United States through a review of the literature published since 2005. In particular, it looks at how academic libraries have used social media to improve or develop new services. By comparing published case studies with the theoretical literature, this article seeks to separate theory from practice and determine the extent to which the social web has transformed library practice. The author concludes that, despite several noteworthy examples, the majority of social library applications ultimately fail to live up to the transformative potential promised within the literature and that this failure may have more to do with philosophical rather than technical limitations.     

Print Media Standardisation and Professionalism

The independence of the media under Ghana’s Fourth Republic is assessed from the perspective of standards and professionalism. Using a qualitative method, the study shows that unethical practices are evident in the print media landscape in Ghana, and argues that this can be traced to four major spheres: educational qualification, existence of several professional associations, a weak regulatory body and “money matters”. Overall, the study argues that legalities form a minimal part of the independence of the Ghanaian media but concerns about freedom seem to be self-inflicted by the very media practitioners through their actions and sometimes questionable reportage.     

Back to the Future

The emergence of “fake news” during the Brexit referendum and Trump election campaign sent news organisations scurrying to establish teams of journalists to debunk deliberately misleading stories and verify facts. This paper examines steps to counter false stories and asks whether normative values of objectivity are about to enjoy a comeback. Typical markers of objectivity (freedom from bias, detachment and fact-based reporting) date back to the nineteenth century and, despite being ingrained in the Anglo-American news culture, have always been subject to challenge. Recently, the growth of partisan and populist media has illustrated deep distrust in traditional news outlets and is questioning whether it is time to jettison objectivity. But are we experiencing a backlash? Through interviews with senior UK-based journalists at legacy news organisations and analysis of editorial policy statements prompted by a UK parliamentary inquiry, the paper explores how fake news is rekindling debate about objectivity and its potential to make quality journalism stand out. It argues that legacy news organisations in the United Kingdom have seized the opportunity to highlight the value of normative practices that draw on familiar components of the objectivity paradigm. But few have the financial strength to bolster the rhetoric with additional editorial resources.     

基于CORBA的电子商务系统的安全性

本文阐述了实现电子商务应用程序所用的技术,该技术集中于CORBA框架对于这些解决方案的支持。     

媒体变革对科学传播的影响

现代传媒的发展速度超过了以往任何一种传媒形式,并承担着比以往任何时代都更为有效的科学传播的责任。媒体变革对科学传播的影响极为直接,而科学的有效传播又成为提高公众科学素养的最重要的途径。     

分众传播时代个性媒介的视觉创新

分布传播时代,新的媒体生态逐渐形成,传统媒体不再满足消费者需求,选择个性化的媒介成为一种趋势。文章通过五种意识阐述个性媒介带给我们新的视觉感受,从媒介出发进行信息沟通,利用其个性魅力传达品牌的个性。     

政务B站号信息传播效果影响因素与实证研究

[目的/意义]作为政府与青年群体沟通的重要平台,政务Bilibili账号的信息传播效果直接决定其沟通效率和效果。对政务Bilibili账号信息传播效果影响因素的研究有利于沟通效果的提升。[方法/过程]本研究基于共青团中央Bilibili账号的471个样本,采用内容分析和回归分析等系统考察内容主题、视频类别、封面图类型、屏幕形式、字幕、组织形式、剪辑率和视频时长等因素对政务Bilibili账号信息传播效果的影响。[结果/结论]结果表明,科技类、音乐类和时尚类主题的视频能够提升整体传播效果,科技类视频的贡献度最高;情景剧、实拍视频和监控视频都正向显著影响整体传播效果,实拍视频的贡献度最高。视频剪辑率、竖屏视频、字幕添加、合作创作等均能显著提高整体传播效果,竖屏在整体传播效果模型中的贡献度最大。视频时长和封面图的作用不显著。政务Bilibili账号运营应充分释放青年的爱国势能、创新视频形式、优化视频制作流程、创新组织形式。     

微信用户后悔情绪影响因素与应对策略选择——基于SEM与fsQCA的研究

[目的/意义]随着社交媒体应用的迅速普及和持续渗透,众多社交媒体用户面临过度使用问题,其正常的学习、工作和生活受到干扰,引发了用户焦虑、倦怠与后悔等负面情绪。探究引发用户后悔情绪的影响因素与应对策略的选择问题对社交媒体服务商缓解用户负面情绪、提高用户忠诚度,并促进用户健康使用社交媒体具有重要意义。[方法/过程]以微信用户为研究对象,从社交过载、信息过载和系统功能过载视角出发,考虑用户转换成本与自我情绪管理的影响,构建微信用户过度使用的后悔情绪影响因素及其应对策略模型,采用结构方程模型(SEM)与模糊集定性比较分析(fsQCA)相结合的方法进行分析。[结果/结论](1)微信用户涉入程度正向影响用户对社交过载、信息过载和系统功能过载的感知及其转换成本,进而加剧用户的后悔情绪;(2)用户的后悔情绪越强烈、面临的转换成本越高,则越倾向于采取情绪导向应对策略,其次是问题导向应对策略;(3)微信用户自我情绪管理水平越高,用户越可能采取合适的应对策略以缓解自身后悔情绪;(4)定性比较分析发现两类触发微信用户后悔情绪的前因构型、四类触发问题导向应对策略选择的前因构型和一类触发情绪导向应对的前因构型。     

传播学视角下的城市文化建筑设计与传播策略研究

信息时代到来,以互联网移动终端为主要传播途径的社会信息共享效率大大提高,大众需求也随之提升。大量城市网红建筑及“打卡点”的出现表明建筑设计传播过程已不能忽视当下新媒体传播环境对其造成的影响。这些建筑作为城市文化的重要传播载体,成为社会公众与城市文化生活联结的“桥梁”。运用传播学理论对建筑设计传播过程进行解读,以与公众社会生活联系最紧密的城市文化建筑为研究对象,基于传播学理论提出以建筑功能与形式统一为底线,通过建筑外界面视觉感官建立第一印象,通过建筑文脉符号加快信息传播及接收速度,通过开放公共的内部空间体验加固信息传播效果,通过数字技术手段丰富建筑信息的表达方式和公众感官体验。最后提出适应新媒体传播环境,积极运用多样化的拟态传播环境促进建筑信息传播效率的策略。     

胡适的媒介独立传播思想

媒介独立是胡适传播思想的核心。胡适认为大众媒介必须独立于官方机构或党派,刊发具有独立思想的言论,成为公共领域,杜绝成为利益团体的喉舌。胡适还认为,媒介独立包括新闻传播者的身份独立,新闻传播者身份独立是保证媒介的思想自由,言论公正的前提。胡适特别强调新闻传播者身份虽然独立,但不能与政府为敌,言论必须"敬慎无所苟",做政府的"诤友"。